Author article by Nidhi Singh, Co Founder Samosa Singh

ONDC platform has been a much awaited tool for the retailers to directly showcase and sell their products online using the channels directly and reducing the cost per transaction. There are multiple gateway enablers to ONDC which would help to make the business transacted at ONDC sizeable and competitive and moving away from the monopolistic environment currently. Government is focused on building this as a big opportunity.

Online business has become an important plug post pandemic for the entire F&B business and a lot of transformational steps have been taken by businesses to boost online sales which provides customers comfort of ordering from their place of comfort be it Home, Office or On the go.ONDC would assist in building up scale at sustainable costs for business and was a long awaited respite F&B business were looking for. The current costs of online business are upwards of 20% and ain’t sustainable, ONDC will help rationalize the cost at all levels and make online as a sustainable business opportunity in near term and make it more competitive for the Aggregators in long terms.

As a brand, we feel ONDC is an exciting new addition to the e-commerce industry, it would surely help fnb players to scale at sustainable costs. A lot of brands today are also getting listed on this platform across geographies. There are definite teething issues while we are onboarding and these are likely to get resolved as the system evolves with increased customer adoption. But overall, this is certainly a good opportunity and we are looking to capitalize on this for increased margins, wider customer base and brand visibility.

In all, the overall point of view concludes that open networks have the potential to transform digital commerce by enabling decentralized and transparent transactions, reducing intermediaries, and fostering innovation. In the future, we can expect to see continued growth in open networks and the adoption of blockchain technology to facilitate secure and efficient digital transactions.

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