Wedding Season – A ray of hope for the Hospitality Industry
Hospitality Industry has suffered a lot at the time of Pandemic. Wedding season plays very important role in increasing the revenue of the Hotel Business. Therefore, its a Ray of Hope for the Industry. Let’s
Hospitality Industry has suffered a lot at the time of Pandemic. Wedding season plays very important role in increasing the revenue of the Hotel Business. Therefore, its a Ray of Hope for the Industry. Let’s take a look on the views of our Industry Experts.
Sr. Vice President
Hotel and Restaurant Association of Western India (HRAWI)
Weddings are an intrinsic part of the Indian culture and are an emotional event for families of the bride and groom. Weddings as events have traditionally been celebrated across the country. But over the last decade and a half, this event has evolved to become an independent industry of its own merit. Wedding organizers help put all the pieces of the event together so that the families can relax and focus on the wedding. With roughly one crore weddings per year, for the hospitality industry, this has opened up a USD 50 Billion avenue which of course, is a massive market.
Over the last two years, the hospitality industry received a major setback on account of the pandemic. Hospitality establishments are now looking to capitalize on all possible avenues to make up for the lost opportunities and expedite the recovery time. The wedding season indeed is a big ray of hope for the industry. Hotels with wedding halls or open spaces, depending on the size, can host multiple weddings on a single day. Weddings are generally preceded and followed by customary ceremonies which too, many a times are hosted at the same location. Elaborate ceremonies can last anywhere between three days and a week. Such wedding events translate to confirmed F&B and room revenues and demand for jobs. Between April and June, this year hotels with wedding avenues are expected to generate as much as 40 per cent of their total revenue from hosting weddings.