According to a recent Mintel report, 6 in 10 Indian consumers eat snacks at least twice a day and 45% of consumers snack to satisfy a craving. Whether you are speeding your way through meetings and calls or having a quiet evening at home, when the clock strikes 5pm, your cravings for a crunchy chatpata snack reaches its peak. However, it becomes difficult to be mindful of what we eat, especially when all our favourite snacks are tasty but not very forgiving on the waistline and overall health. We often give in and dip into that pack of hot chips or a plate of freshly made samosa and soon enough, it turns into an over-indulgence. Not only does it take away from the joy of snacking but leaves with guilt for the rest of the day.

What if we give you an option to bring back the joy in snacking: a desi chatpata “Crunchy” version of Saffola Masala Oats! Yes, these are not just your regular oats! With this new oats snack, you can enjoy a mouthful of crunch with a mix of extra-added crunchy bits, crisp veggies and desi millets. The crunchy bits are masaledaar multigrain balls which add a “Karara Crunch” in every bite. In addition to this, our desi millets such as Jowar, Bajra and Ragi also added with wholegrain oats which add on to the munchy bites.

Moreover, every bite is a flavour bomb of authentic desi spices and veggies such as carrots, green peas, coriander etc. This way it checks all the boxes of being tasty, chatpata and crunchy, while being are rich in nutrients, high in fiber and protein. This ensures that you feel fuller for longer and helps you snack mindfully while satiating your evening hunger pangs in a joyful manner.

Top it up with fresh coriander and/or pair it with a hot cup of chai, your snack time is going to be a delicious crunchy munchy experience. So, instead of worrying about what to snack, grab your pack of ‘Karara Crunch’ and snack to your heart’s content. And guess what, you can serve up this karara bowl in just 3 minutes of cooking time in 3 simple steps!

Available in single and family size packs, it’s time to give those munchie cravings a karara jawab and add make the mindful choice of adding Saffola Masala Oats Karara Crunch to your snack selections!