Thomas Cook India & SOTC witness strong demand for Spiritual Tourism
Mumbai, June 1, 2022: The pandemic with its unprecedented hardships/challenges have caused Indians to actively seek spiritual solace. Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have
Mumbai, June 1, 2022: The pandemic with its unprecedented hardships/challenges have caused Indians to actively seek spiritual solace. Thomas Cook (India) Limited, India’s leading omnichannel travel services company and its Group Company, SOTC Travel, have witnessed a strong 35% growth in Spiritual Tourism. In a focussed endeavour to tap into this high potential yet unorganised segment, the Companies have expanded their portfolio to include a range of ready-to-book pilgrimages and personalized spiritual journeys. Products start at an affordable Rs. 20,000.00 per person for a 5-day tour, with premium-personalised options priced at Rs. 200,000.00 per person for a 6-day tour.
Thomas Cook India and SOTC’s diversified product range features: 1) Pilgrimage Tours 2) Spiritual with Wellness 3) Spiritual programs with unique elements – that incorporate local experiences.
India’s seniors segment and 45+ age group form the core segment for Pilgrimage Tours. Keeping this in mind, the Companies’ top pilgrimage tours extend across: the popular Char Dham Yatra and Do Dham Yatra (option to charter a helicopter as well; VIP darshans) Muktinath in Nepal, Amarnath Yatra, Vaishno Devi shrine with Kashmir, Varanasi with Prayagraj, Ayodhya, etc.
India’s couples and solo travellers (30-45 yrs) are displaying strong preference for the Companies’ customised spiritual tours that include meditation, yoga and wellness programs like the Yoga Centre/Ashram in Coimbatore, Dharamshala and Rishikesh; Panchakarma programme at Kumarakom, etc.
India’s millennials/young professionals and families present the highest growth opportunity – and their preference is for spiritual journeys in combination with outdoor-adventure and authentic local culture/culinary experiences. Thrilling experiences like white-water rafting and night trekking in Vaishno Devi, Kathadi (close to Rameswaram – an emerging hub of water sports), Badrinath’s famous valley of flowers trek; bungee jumping in Rishikesh, etc. are inspiring India’s millennials to explore the land of spiritual journeys.
“Post the pandemic, we are witnessing a definitive surge in Spiritual Tourism in gratitude and to invoke blessings. With the government’s strong focus on connectivity and infrastructural development, spiritual locales are attracting interest from not only seniors and families but also from millennials and group of friends. Our product portfolio has hence been diversified to offer a range of convenient pilgrimages and customised options that include wellness, and unique local experiences – across culture, cuisine and outdoor adventure. Customers can book a hassle-free Darshan with us as we seamlessly handle their end-to-end comfort while they focus on their spiritual experience.”Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited
“Spiritual tourism has been growing rapidly and expected to further propel the revival and growth of tourism in India. We tested waters pre-pandemic and keeping the post-pandemic surge in demand in mind, we have designed our products to streamline the complete end-to-end experience. Spiritual tourism also provides an ideal getaway amidst tranquil nature with a combination of outdoor adventure and authentic local elements. Our ready to book and personalized spiritual holidays have been designed with care and offer a range of price points to suit every consumer segment.”Mr. Daniel D’souza President & Country Head – Holidays, SOTC Travel
For further details click here: Thomas Cook SOTC
About Thomas Cook (India) Limited:
Set up in 1881, Thomas Cook India) Limited. (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services, Visa and Passport services. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied TPro, Australian Tours Management, Desert Adventures, Luxe Asia, Travel Circle International Limited (TCI 勝景遊), Sterling Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment Imaging (DEI), Go Vacation, Private Safaris East & South Africa
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 25 countries across 5 continents.
TCIL has been felicitated with CNBC-TV18 & ICICI Lombard India Risk Management Award – Travel & Leisure Category 2022 & 2021, The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour Operator at the Times Travel Awards 2019 & 2018 and Leading Company with Cutting Edge Travel Innovation at the Times Travel Awards 2018, Silver award for Asia’s Best Integrated Report (First Time) category at the Asia Sustainability Reporting Awards 2019, Best Risk Management-Framework & Systems at the India Risk Management Awards 2019; Best Cash Management Solution – India at the Asset Triple A Treasury, Trade, Supply Chain & Risk Management Awards 2018, Best Outbound Tour Operator at the SATTE Awards 2019, Excellence in Domestic Tour Operations at the SATTE Awards 2018, The French Ambassador’s Award for Exemplary Achievements in Visa Issuance 5 years in a row and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2019.
CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Limited – ‘CRISIL A+/Negative on the long-term bank facilities of TCIL and CRISIL A1 rating on the short-term bank facilities and short- term debt of the Company. For more information, please visit www.thomascook.in
Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 70.58% of its paid-up capital and is responsible for the execution of acquisition and investment opportunities.
About SOTC Travel:
SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted lakhs of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.