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Thomas Cook India launches a new campaign focussing on Gen Z

Unbeatable deals for Summer 2023 - Best price guarantee, No Cost EMI - 0% interest, Europe Holidays for as low as Rs. 75,000.00* Experiential and adventure activities like bar hopping, pub-crawls, local cuisine and wine tasting,

  • Unbeatable deals for Summer 2023 – Best price guarantee, No Cost EMI – 0% interest, Europe Holidays for as low as Rs. 75,000.00*
  • Experiential and adventure activities like bar hopping, pub-crawls, local cuisine and wine tasting, sky diving, deep sea diving, windsurfing, mountain biking, hot air ballooning, segway tours etc.
  • Exciting inaugural offer: a complimentary 3-night European cruise across Barcelona, Savona, and Marseille
  • Validity: January 31, 2023

Mumbai, January 10, 2023: Thomas Cook (India) Limited, India’s leading omnichannel travel services company, has unveiled a new campaign targeting Young India – by highlighting its special range of experiential Summer 2023 Europe Holidays; starting from as low as Rs. 75,000.00. The value tours have been thoughtfully designed to include preferences of Gen Z customers and come with unbeatable deals like Best Price Guarantee and No Cost EMI – 0% interest.

India is the youngest demography in the world with approx. 65% of its population being below the age of 35, driving accelerated e-commerce and digital discovery. Thomas Cook’s Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences. Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pub-crawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more – across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.

Gen Z is known to have a shorter attention span, keeping this in mind, Thomas Cook’s new 3-part ad series have been strategically conceptualized and shot in a 15-seconds format, each ensuring a sharp message delivery in a quirky and humorous manner, also making them suitable for digital and social platforms.

Thomas Cook’s campaign is being aggressively promoted across digital & social platforms, primarily YouTube, Facebook & Instagram.

Link: https://youtube.com/watch?v=P5jtY8B8MLE&feature=share

Thomas Cook India provides a powerful omnichannel network – offering customers the choice and convenience of selecting their preferred mode or a combination of channels: holiday app, virtual holiday store, website, call centre, or extensive retail network pan India.

“Being the youngest demography in the world with approx. 65% of its population being below the age of 35, India’s Gen Z loves to travel, pack in and share as many experiences they can at affordable prices. This was the genesis of our special value tours for Europe – designed keeping our Gen Z customers in mind. Our teams have designed exceptional itineraries focused on experiential activities such as exploring nightlife, local cuisine wine tasting as well as activities such as sky diving, deep sea diving, horseback riding, mountain biking, hot air ballooning, surfing, etc.

Our digital led campaign highlights our unbeatable offers including best price guarantee on holidays and No Cost EMI – 0% interest on our specially designed Europe holidays for Summer 2023. We invite our Gen Z customers to book their much-awaited summer holidays with us at Thomas Cook.”

Mr. Abraham Alapatt, President & Group Head – Marketing, Service Quality, Value Added Services & Innovation, Thomas Cook (India) Limited and SOTC Travel

About Thomas Cook (India) Limited:

Set up in 1881, Thomas Cook India) Limited. (TCIL) is the leading omnichannel travel company in the country offering a broad spectrum of services including Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Value Added Services and Visa Services. It operates leading B2C and B2B brands including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied TPro, Australian Tours Management, Desert Adventures, Luxe Asia, Travel Circle International Limited (TCI 勝景), Sterling Holiday Resorts Limited, Distant Frontiers, TC Tours, Digiphoto Entertainment Imaging (DEI), Go Vacation, Private Safaris East & South Africa

As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans 28 countries across 5 continents

TCIL has been felicitated with IAMAI India Digital Awards 2022, CNBC-TV18 & ICICI Lombard India Risk Management Award – Travel & Leisure Category 2021 & 2022, CIO100 Award for digital innovation 2022, ‘Innovation in Omni-experience’ Award at International Data Corporation’s (IDC) Industry Innovation Awards 2021, The Best Travel Agency – India at TTG Travel Awards 2019, The Best Outbound Tour Operator at the Times Travel Awards 2018 & 2019, Silver award for Asia’s Best Integrated Report (First Time) category at the Asia Sustainability Reporting Awards 2019-2021, Best Risk Management-Framework & Systems at the India Risk Management Awards 2019; Best Outbound Tour Operator at the SATTE Awards 2019, The French Ambassador’s Award for Exemplary Achievements in Visa Issuance 5 years in a row and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2019.

CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Limited – ‘CRISIL A+/Negative on the long-term bank facilities of TCIL and CRISIL A1 rating on the short-term bank facilities and short- term debt of the Company.

For more information, please visit www.thomascook.in

Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 72.34% of its paid-up capital and is responsible for the execution of acquisition and investment opportunities.

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komal.hospi@gmail.com

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