Mumbai, 11^th  September 2023: India, is known to be a land of diverse cultures, languages, and traditions. Its multiple festivals reflect this rich heritage. What adds a delightful dimension to these celebrations is the wide array of delectable foods that accompany them. As the auspicious festival of Ganesh Chaturthi approaches, India gears up to feast on some delicacies that have gained worldwide claim. These festival foods are not just a gastronomic delight but also a testament to the country’s culinary diversity. These dishes are prepared with love and devotion, often following age-old family recipes passed down through generations, especially the sweets. Traditionally, Indian festivals have been associated with indulgent feasts and sweet treats, but today’s changing lifestyle and health-conscious consumers are influencing how these celebrations are observed.

Godrej Food Trends Report 2023 has mentioned some interesting findings by the culinary experts and chefs about the new trends in traditional snacks and sweets space as consumers today prefer foods that are traditional and tasty yet healthy and convenient.

The Godrej Foods Trends Report for the year 2023 served as a gathering point for an assembly of more than 350+ thought leaders, encompassing celebrity chefs, home chefs, professional culinary experts, food bloggers, healthcare professionals, members of the media, mixologists, nutritionists, restaurateurs, sommeliers, food producers, and various other experts. This diverse and accomplished assembly collectively imparted profound insights rooted in their specialized domains of knowledge and experience.

Godrej Food Trends Report 2023 highlights the trends in traditional snacks, its consumption, and the way of cooking.

Traditional snacks – 47% of experts believe that traditional snacks like Chakli, Bhakarwadi, Sev, and others made by home chefs will gain popularity.

Hyper-regional sweets – Health and lifestyle being a concern, 99% of food experts believe that special diet versions of traditional mithai will be in demand and drive innovation in the segment. Moreover, 75% of the panel believes that there is a rising interest in the hyper-regional sweet offerings.

Demand for regional cooking mediums – With the increased demand for hyper-regional cuisines, 71% of the food panel has observed that consumers will opt for traditional desi oils over imported options for Indian cooking. Whereas 50% of the experts predict that gourmet premium ghee varieties will see a rise in demand.

Convenient food with a health-conscious approach – There has been a notable shift in India’s approach to festivities, with a significant emphasis on health and well-being even during celebratory occasions, 60% of the panel predicts that diet and health-enhancing gadgets like steamers and air-fryers will be in demand this year.

“Festive season in India is a tribute to our cherished Indian heritage and culture, and offers an opportunity to indulge in snacks and confections, both the traditional and the bold new offerings. It’s beautiful, how in India, the timeless flavors of the past seamlessly blend with contemporary creativity. With Ganesh Chaturthi around the corner, it’s a fabulous time to savour the fusion of nostalgia and innovation in the culinary offerings we have.”

Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the annual Godrej Food Trends Report

About Godrej Industries Limited and Associate Companies (GILAC):

Godrej Industries Limited and Associate Companies (GILAC) is seen as a vibrant and young brand with trust & quality placed at the heart of the brand’s promise. Valued at $5 billion, the 125-year young GILAC has a clear focus on Chemicals, FMCG, Real Estate, Agriculture and Financial Services, a set of diverse industries, most of which are defining new India’s growth story. GILAC seeks to achieve this growth through fostering an inspiring place to work while inculcating shared value through its philosophy of ‘Good & Green’.

Godrej Industries Ltd, the holding company of GILAC, is in the business of oleo-chemicals, surfactants, finance & investments, and estate management. In the past few years, the group has also focused on increasing its global footprint in developing economies like Latin America, Indonesia, and Africa through its FMCG arm – Godrej Consumer Products Limited (GCPL). GCPL is a leader among the Indian-born FMCG companies with leading Household and Personal Care Products. The real estate arm, Godrej Properties Limited (GPL) brings the group’s philosophy of innovation and excellence to the real estate industry. It aims to deliver superior value to all stakeholders through extraordinary and imaginative spaces created out of deep customer focus and insight. The agri-business arm Godrej Agrovet Ltd (GAVL) of GILAC is dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields. The company operates in animal feed, oil palm, agri inputs, hybrid seeds, and poultry in which it is a leader.

For more info, visit https://www.godrejindustries.com

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