Ravi Kumar, Annapureddy, Corporate General Manager at Ironhill India

Operations: Planning starts 4–5 weeks in advance. We work on special food and beverage menus, liquor packages, and extra personnel not only for better service but to ensure safety. 

Marketing planning: a concept is decided 4–5 months in advance, and the marketing team fleshes it out and works with the operations and F&B team to work on various related aspects. In parallel, the marketing team will implement all communication plans. Apart from this, the creative strategy is decided 

Event planning – The event planning is done around 4 months prior. Certain aspects like getting the best DJ, live bands etc takes time. 

Personnel planning – Each department will plan on how many personnel are required for each department – for example – service, security and it can be as simple as valets 

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