• The establishment of the Centre of Excellence for Tourism and Hospitality (CETH) marks a pivotal step towards advancing research and collaboration within the sector.
• Enhanced focus on skill development and elevating FHRAI – IHM’s stature as an institution of excellence
• FHRAI’s 54th Annual Convention to be held in Goa from 16-18 October 2024.

City, Date: Mr. Pradep Shetty, President, The Federation of Hotels & Restaurants Association of India (FHRAI) unveils its ambitious Vision plan for FHRAI, aimed at driving policy advocacy, enhancing industry standards, and fostering excellence in the hospitality sector. This strategic plan is designed to positively impact all stakeholders of FHRAI nationally and internationally, ushering in a new era of growth and innovation in the hospitality landscape.

FHRAI’s vision for 2024 encompasses the establishment of the Centre of Excellence in Tourism and Hospitality (CETH), envisioned as a leading national resource centre for tourism research and knowledge dissemination. Through research excellence and evidence-based policy advocacy, CETH aims to support India’s tourism sector in achieving global competitiveness and sustainability. With a focus on research excellence, CETH will undertake comprehensive studies, publish research papers, and disseminate information to stakeholders across the tourism ecosystem. By fostering collaboration among industry experts, policymakers, and academia, CETH seeks to promote evidence-based policy advocacy and drive positive change in the sector.

CETH’s programs and activities include research publications, policy dialogues, thematic conferences, investment facilitation, and the promotion of sustainability initiatives. Through these initiatives, CETH aims to address key challenges facing the tourism sector and explore opportunities for growth and innovation. In terms of financial viability, CETH aims to become a self-sustainable entity by leveraging revenue streams such as research assignments, publications, events, and consultancy services. By establishing itself as a trusted source of expertise and knowledge, CETH seeks to attract funding and partnerships that support its mission and ensure its long-term impact in the tourism sector

“Our aim with the establishment of the Centre of Excellence in Tourism and Hospitality (CETH) is to revolutionise the industry by fostering a culture of innovation, research, and collaboration. CETH will serve as a hub for cutting-edge research, policy advocacy, and knowledge dissemination, addressing critical challenges and driving the sector towards global competitiveness and sustainability. Through CETH, we envision facilitating groundbreaking research initiatives that address pressing issues facing the tourism and hospitality sector. By fostering collaboration among industry stakeholders, policymakers, and academia, CETH will spearhead evidence-based solutions and drive policy advocacy to shape the future of the industry.” said Pradeep Shetty, President, FHRAI.

To further solidify their service towards skill development, FHRAI is equipping the FHRAI Institute of Hospitality Management (IHM) with state-of-the-art facilities, fostering collaborations and through sustained quality improvement efforts to support hospitality education in India and prepare future leaders for the dynamic industry landscape. The Federation aims to raise FHRAI – IHM as an institution of excellence in hospitality education in the country.

Not only this, after a hiatus of five years, the Annual Convention of FHRAI is set to make a return, gathering influential voices, thought leaders, and luminaries from the hospitality sector and government echelons. Scheduled at The Taj Cidade de Goa Convention Centre from October 16th to 18th, 2024, the 54th Annual Convention of FHRAI promises enriching deliberations and innovative insights, signalling a new chapter in industry collaboration and development.

“We are dedicated to enhancing skill development and preparing future leaders for the dynamic hospitality industry. By equipping the FHRAI Institute of Hospitality Management (IHM) with state-of-the-art facilities and through a sustained efforts of quality enhancements, we aim to raise IHM as an institution of excellence in hospitality education.”

K Nagaraju, Vice President of FHRAI

FHRAI is also committed to addressing critical issues plaguing the hospitality sector and aims to create a more conducive and equitable ecosystem for hospitality stakeholders, driving economic prosperity and enhancing consumer experience across the industry.

Along with this, FHRAI aims to actively engage with government bodies to address major issues and advocate conducive policies for the sector’s growth. This collaborative approach seeks to create an environment that nurtures innovation and sustainability across the industry. FHRAI remains steadfast in its commitment to driving growth, excellence, and sustainability in the hospitality sector, fostering collaboration and innovation for a brighter future.

About the Federation of Hotels and Restaurants Association in India

The Federation of Hotel & Restaurant Associations of India (FHRAI) is the apex body and the voice of the Indian Hospitality Industry, representing 60,000 Hotels and 5,00,000 Restaurants spanning the length & breadth of our vast country. Since its inception in 1955, FHRAI has been working closely with government & policy making bodies, playing a seminal role in growth of tourism and hospitality sector of India. FHRAI acts as an intermediary between hospitality industry and the government, political leadership, industry bodies, consumer groups, academia, international associations, and other stakeholders.

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