New Delhi, 9th February 2024: The Ministry of Culture & Tourism of the Republic of Turkiye and Turkiye Tourism & Promotion Agency recently concluded a highly successful mega six-city India Roadshow 2024. In collaboration with the Travel Agents Association of India (TAAI), this roadshow spanned six prominent cities of India including New Delhi, Kolkata, Chennai, Hyderabad, Bangalore, and Ahmedabad. The event witnessed a resounding response from the travel trade fraternity. It collectively saw participation from over 1200 members from India’s Tourism Industry and was designed to foster successful business interactions between the Indian travel trade community and Turkiye Tourism officials. The roadshow not only saw participation from TAAI members across the country but also from India’s most renowned MICE Agents and travel brands including Thomas Cook, Makemytrip, SOTC, and FCM.

The event kicked off its first leg in New Delhi on January 30th, and saw the esteemed presence of Mr. Onur Gözet from the Ministry of Culture and Tourism, as well as, Turkiye’s Ambassador to India, H.E. Mr. Fırat Sunel. The Roadshow assembled 29 distinguished suppliers from Turkiye, including Tour operators, Hoteliers, and Indian restaurants. The roadshow comprised impactful B2B sessions, facilitating invaluable interactions between these stakeholders and the Indian Travel Trade Community. The event was designed to unveil the latest travel trends emerging in both countries, offering participants a unique opportunity to network and establish valuable connections within the travel fraternity. The aim was to create a platform that not only promotes Turkiye tourism in India but also further the collaborative sentiment between both the countries. Enhancing the celebratory ambiance of the roadshow, lucky draws were also held in each of the six cities. 

“The success of our multi-city roadshow marks a significant milestone in our efforts to engage with the Indian travel market. Over the course of this strategic initiative, spanning 6 prominent cities of India, we believe to have taken the strong tourism ties between Turkiye and India to the next level. This grand roadshow witnessed enthusiastic participation from over 29 key stakeholders from Türkiye, fostering valuable interactions and exchanges with our Indian counterparts. It served as an immersive platform curated to showcase Türkiye’s rich and diverse offerings, and cater to the nuanced preferences of the Indian audience. As we wrap up this event, we look forward to further strengthening our ties with the Indian travel community and building upon the momentum generated during these engaging interactions.”

Onur Gözet, Deputy Director General of Promotion in the Ministry of Culture and Tourism

“Tourism stands as a dynamic force for connecting individuals from diverse cultures, backgrounds, and perspectives, fostering mutual understanding, respect, and appreciation among both travellers and hosts. As the President of TAAI, we are delighted to once again collaborate with Turkiye as a destination for their mega six-city roadshow across different regions, post the challenging phase of the COVID pandemic. The interactions today in Delhi with TAAI members from the Northern Region marked a successful commencement of the roadshow, graced by the presence of senior government representatives from Turkiye, as well as, key stakeholders. This highlighted the significance and effectiveness of such interactions in building relationships and facilitating the exchange of knowledge, expertise, and best practices. We believe that these engagements will further encourage innovation and increase footfalls, creating stronger opportunities for both tourism and economic growth.”

Jyoti Mayal, President, TAAI

With an unwavering dedication to safety, convenient direct flights, and a wealth of cultural and natural marvels, Turkiye has solidified its position as a top choice for weddings and holidays, among Indian travellers. India currently stands out as one of the key emerging markets for the Turkish tourism industry, with the country seeing a steady rise in Indian tourists over the years. Turkiye is set to welcome over 3 lakh Indians by the end of 2024.

About Turkiye

Located in the Mediterranean and connecting Asia and European continents that are separated by the famous Bosporus, Turkiye is a destination that welcomes tourists from all around the world. The country that has always been a hub for cultural interaction and home to varying climates inspires visitors today with its history, nature, and gastronomy that reflect the diversity of civilizations for centuries. Located at the crossroads of cultures, Turkiye has a distinctive understanding of art & fashion, which is the synthesis of tradition and modernity, and its extremely dynamic shopping & entertainment life also attracts visitors from all over the world. For more about Turkiye please visit: https://www.goturkiye.com/

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