Menu scanning in today’s digital era
Dinesh Dahiya Executive Assistant Manager, Meluha The Fern - An Ecotel Hotel We are living in the age of digitization. There is no aspect of life where digitization has not helped. It is making life easier for
Executive Assistant Manager, Meluha The Fern – An Ecotel Hotel
We are living in the age of digitization. There is no aspect of life where digitization has not helped. It is making life easier for each one of us. Because if its umpteen uses the hospitality industry has adopted it in a huge manner. All the departments within a hotel have benefitted from it.
Besides, it has also made the life of the customers comfortable as well. A few years back there was this concept of printing menus. It used to be a tedious exercise and a lot of cost used to go in printing and designing. Moreover after a few months the menus used to get worn out due to excess use. It was impossible to change the prices or the food items.
There was a limitation in terms of pages of the menu and there were hardly any pictures. Now with the digitization, the customer scans the menu and he can see a particular food item with a photograph and description. Plus, everyone on the table can simultaneously order as each one carries a phone. Due to the digitization process, a guest knows what to expect before he is ordering a particular dish. This was not the case previously.
The billing procedure be it at the restaurants or at the checkout time is all digital. Besides maintaining the records easily, it also helps in protecting the environment. Any hotel generates hundreds of bills. Previously all of them were printed, now they are simply emailed. It is easier to store those bills and present them while filing annual returns.
Digitization has enormously helped in creating a data bank about the clientele, their choices etc. So, when a guest checks in the second time, all his information is already there and he doesn’t have to provide his details again.
Thus, we see that digitization has helped the guests as well as the hotels simultaneously.