28 April 2022, Bengaluru, Karnataka 

With an aim to increase domestic footfalls, Department of Tourism, Government of  Karnataka along with Karnataka State Tourism Development Corporation Ltd. shall  organise Multi City Roadshows from May 2022 to November 2022 to promote Karnataka Tourism and Travel Industry, like various tourist places, hotels, resorts,  homestays, Tour operators and other service providers from Karnataka. KSTDC has  identified 19 cities across the country, which are the key source market for domestic  arrivals. Guwahati, Kolkata, Bhubaneswar, Delhi, Chandigarh, Jaipur, Lucknow,  Mumbai, Nashik, Pune, Goa, Rajkot, Ahmedabad, Surat, Vadodara, Chennai,  Vijayawada, Hyderabad & Nagpur are the few select cities for hosting the  roadshows. 

The first leg of these B2B roadshows are being organized in New Delhi, Chandigarh, Jaipur and  Lucknow on May 17^th, May 21^st, May 23^rd and May 25^th respectively. This exclusive B2B  Roadshow will have over 15 stakeholders from Karnataka interacting with more than  100 travel agent’s/tour operators of the respective cities. The main objective of  Karnataka Tourism is to promote the State as a destination for Leisure, MICE,  Adventure, Wildlife and Wedding Destination in theIndian market. KSTDC shall be the  nodal agency to conduct the roadshows in various cities of India. 

The Roadshow will have B2B interactions and presentations that will showcase the  destination and also open up new avenues in bringing the destination in new light  to the travel and trade community. Cultural performance will be organised to  showcase the vibrant art forms that Karnataka is known for. The Roadshow will bring  together different aspect of Karnataka tourism such as Nature, Wildlife, Adventure,  Pilgrimage, Heritage and cultural heritage, and many more.

Karnataka is home to a large and exciting portfolio of globally acclaimed tourism  products with UNESCO World Heritage Sites, splendid wildlife and resplendent nature,  virgin beaches to adorn. The Roadshow series will provide the impetus to the domestic  inbound travel and would enhance the marketing efforts of Karnataka Tourism to  promote our destinations to the travel-trade. 

“Karnataka with its diverse range of products is fast emerging as one  of the most interesting and productive states for the travel-trade, both for leisure and  business travel. Domestic Tourism being the backbone of the Tourism economy has a  lot of potential which needs to be tapped. Post-pandemic, these Roadshow activities will be an excellent occasion for our stakeholders to renew contacts with the travel  trade across India.” 

Mr. G. Jagadeesha, Managing Director, Karnataka State Tourism Development  Corporation

About Karnataka 

Karnataka – One State, Many Worlds, which is well known for silk, milk, coffee, honey  and many more is being showcased in a magnificent manner through 25 different  boutiques, each displaying tourism circuits, handicrafts, cuisines, art, craft, culture,  handlooms, etc. from Karnataka. Famed Mysuru silk, Dharwad Kasuthi, rosewood  inlay, and sandalwood articles, Ganjifa paintings, mirror embroidery, Spices, Bidriware,  terracotta items, honey, wine etc.  

The State offers an avid traveler a vast range of tourism landscapes including heritage,  archaeology, religion, wildlife / ecotourism and handicrafts. The Roadshow presented an ideal platform for the suppliers to provide information, and to interact directly with  India’s leading tour operators, key decision-makers from the industry, airline  representatives and travel agents.

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