Hoteliers embrace nature, exuberance, and care with Clean beauty products By Naina Ruhail, CIO and Co-Founder, Vanity Wagon
Innovation and creating unique experiences have been the core of the hotel industry. Hospitality sectors cater to different categories of consumers, and they have been reinventing themselves by keeping the visitor's sentiments in mind. Following
Innovation and creating unique experiences have been the core of the hotel industry. Hospitality sectors cater to different categories of consumers, and they have been reinventing themselves by keeping the visitor’s sentiments in mind. Following a pause due to the pandemic, this sector has given serious thought to incorporating sustainable practices into their daily routines when it comes to hygiene and personal care. According to research top 300 hotel groups in the world alone dispose of an estimated 5.5 billion amenity bottles and caps every year. (https://www.greengetaways.com.au/hotel-toiletries/) We believe that your customers are informed, aware, and conscious when making choices and do not wish to be a part of something that is hazardous. The time calls for hoteliers to take calls in providing environmentally responsible amenities and reduce the waste cycle.
Each property wants to give each of its visitors an everlasting experience by forming a perfect connection with them. Show them that you care and assist them in discovering a world of sustainable-beauty journey. Smart hotels are joining the wellness wagon and are becoming conscious of making people aware of “Clean Beauty”, an ethical way of maintaining a personal care regime. Conscious customers prefer paraben-sulphate-free products and tend to opt for safe and natural hotel toiletries. A well exposed consumer is now looking forward to an overall experience right from a comfy room, service, plush robes, to sustainable options. Gone are the days when the hotel and bathroom amenities were just limited to a random dental kit, body lotions, soap and shampoo. Pampering your customers and providing them with the best amenities is the key to success.
Today consumers have multiple choices, be it a boutique hotel, luxury resort, or villa, and they don’t want to miss out on experiencing perfection while traveling; right from the skincare brands that are perfectly placed on the restroom or spa shelf to their final goodbye. A healthy, subtle, and non-toxic choice of products is a way to make your customer experience great and rich which was being missed all this while. With the right set of Clean Beauty products, you help your residents to ease out and find their moment of peace and comfort uninterrupted. The cosmetics that come under the umbrella of Clean Beauty are nature-driven, organic, cruelty-free, and have no harsh ingredients. Therefore, you reduce the crisis of trending stories about your plush property’s pitiful toiletries.
Hotels are now exploring and moving out from their traditional look to smart rooms, eco-friendly design, detoxification retreats, giving weightage to traveller preferences, accommodation alternatives, and much more. The smart travellers want more out of their stay and they have been proving vital in making organic buzz about their stay and experiences.
Clean Beauty is the most exuberant, caring, and nurturing self-care range that promotes holistic and nourished living. Hospitality industry is all about giving their customers an unforgettable break. Your visitors may not be into the habit of maintaining a personal care
regime, so it is all the more important to bring them closer to a healthier way of personal care. So, make safe beauty products a part of your essentials and change for the better!
About Vanity Wagon
Vanity Wagon is India’s first and largest clean beauty marketplace and one of the finest information-oriented beauty marketplaces that pledges to bring only toxin-free and natural beauty products to its consumers. We offer a trust-worthy platform where one of the most requested elements between a business and customer i.e., transparency is paramount of our relationship. Be it beauty or personal care, we swear by bringing the safest solutions to your doorstep without any hassle. We stand by the rule of never having to compromise in any manner to find the right products for our customers. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them. We are curating the best of clean beauty without compromising on efficiency and ensuring that the products are cruelty-free. Before onboarding any brand, we thoroughly check if it is certified cruelty-free by PETA and safe-to-use by ECOCERT or other recognised institutions.