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Health and wellness programs in the Hospitality Industry – World Health Day

Komal Hora  CEO & Editor  Hospibuz Hospitality Lexis Media Current Pandemic has changed our mindset and made us more health conscious and take more attention towards our health. Health is key to happiness. Looking at the present scenario,

Komal Hora 

CEO & Editor 

Hospibuz Hospitality Lexis Media

Current Pandemic has changed our mindset and made us more health conscious and take more attention towards our health. Health is key to happiness. Looking at the present scenario, there is an increase in diseases and this is the theme for this year’s World Health Day – OUR PLANET, OUR HEALTH’.

Health and Wellness in Hospitality matters now more than ever. Interaction with the industry experts from travel aggregators to hoteliers, about Healthcare in Hospitality as well as health and wellness trends in the Hospitality Industry.

Shruti Shibulal

CEO & Director of Tamara Leisure Experiences Pvt Ltd.

The Tamara & Amal Tamara by Tamara Leisure Experiences.

“In the wake of the pandemic, the focus on health and wellness has intensified and is now an integral part of all positive lifestyles. At The Tamara Resorts, health and wellness have always been woven into our offerings – from our food and beverage to the treatment plans at The Elevation Spas and to the activities that help one commune with Nature. Today, there is an increased demand for deep detox and wellness retreats that help one rejuvenate both mind and body. Our newest property – The Amal Tamara in Kerala, channels the ancient wisdom of Ayurveda and provides guests with an inimitable wellness retreat where therapies are customised to individual needs by qualified experts. I believe that the demand for such intensive wellness programmes is only going to rise and Tamara is happy to have created such an exclusive wellness offering.”

Ms. Emanda Vaz

Head BLVD Club and Ultra Luxury Business, Embassy Group

It’s been well-established that eating healthy and following an active lifestyle can go a long way towards improving our overall happiness and wellbeing. In supporting our members with their holistic development, we have curated a menu that promotes health, including using the best-of-ingredients, ensuring nutritious and tasty food are not mutually exclusive, and putting freshness at the forefront. The hospitality industry can aid our customers with the dynamic process of living a healthy life by adding natural and organic, fibre-rich food, vitamin-rich and protein-rich food items to the menu, comprising of ingredients that are great for the body, mind, and soul.

At BLVD Club, we will be kickstarting the month of April with World Health Week and have collaborated with Happy Head and Bione to assess our customers’ lifestyles, offering nutrition advice and supplements in a unique and customized manner.

To further cater to common health problems, we have associated with Bione – Bione’s MyMicrobiome test that analyses the gut microbiome or the complex ecosystem of bacteria in our gut or stomach. A gut microbiome test provides us with a snapshot of our gut health. The detailed report can tell us what foods one needs to eat and we would need to avoid to function at our best. Moreover, we have collaborated with Happy Head, India’s first exclusive IV clinic, which offers infusions to deliver essential vitamins, minerals, and amino acids directly into the bloodstream for health, wellness and healing.

BLVD Club is a fresh spin on the traditional club experience, elevating it beyond conventional luxury. BLVD Club offers a community of like-minded and forward-thinking individuals, connected with a common way of living. To belong to the BLVD community is to be exposed to a curated lifestyle experience that is customized and at the same time set in a vibrant and stimulating environment. The club puts wellness at the centre with Tone, our fully equipped gym that has the latest in strength and cardio equipment, Illume, our world-class spa, and a host of other facilities including tennis, squash and badminton courts.

Prakash Manglani

Director of Sales (Crowne Plaza Ahmedabad City Centre)

Over the past few decades, environmental and social factors, such as modernized living and a rise in chronic diseases, stress, depression, and anxiety, have been driving the growth of wellness. Coupled with a growing awareness of sustainability, people are becoming more conscious about their health and state of well-being physically, mentally, and emotionally. At the highest end, there is an aspiration to temporarily escape our mortality by living a longer and more fulfilled life. In 2020, the unprecedented coronavirus (COVID-19) pandemic has further stimulated the global wellness movement and made the world rethink the way we live, consume, work, and travel. Interest in health and wellness is now at an all-time high. According to the Global Wellness Institute (GWI), the global wellness economy was valued at US$4.5 trillion in 2018, and it continues to outpace the growth of the global economy. In 2017, the wellness tourism sector reached US$639.4 billion, projected to grow by 7.5% annually between 2017 and 2022. As the concept of wellness is becoming more widely recognized and accepted, standard fitness center and general hotel spa offerings are now getting attractive enough in meeting the growing needs and expectations of increasingly wellness-savvy guests. We are creating Spa packages like De-stress and more relaxation focused. Our Gym too has a well-trained fitness trainer who can work upon different guests’ different needs as per their body type.

Another wellness facilities that guests look for are well-equipped gym, Spa and Pool. Crowne Plaza Ahmedabad ensures these facilities are fully up-to-date, as we see rise in number of guests using gym, spa and pool facilities regularly during their stay tenure.

Talking about F&B, to start with, the traditional welcome drink is replaced by Immunity Boost drinks. Even the menu options in café and restaurant have healthy options for the guests. Our chefs have gone a step ahead and have started growing their own micro-green organics which is the organically grown. Even the chef’s focus has shifted to organic veggies and pulses that are locally grown. You will now see a ‘Healthy’ option in all our menus.

Post the pandemic, it has become important to not only look after the guests’ wellness but also for the staff. We have created re-creational rooms where team members can relax, meditate and rejuvenate. Special care is taken in the preparation of staff meals as well as masks, sanitizers have become a regular norm.

Abhijit Singh

Senior Sales Manager, Alila Fort Bishangarh

“In today’s stressful time with the last 2 years of uncertainty the one thing that everyone has learnt from their experiences is to work on their health and immunity. Only when one is healthy and strong can they look after the others around them. Spacation add value to the break one needs from their day-to-day stressful life and Alila Fort Bishangarh has managed to curate and design one such program that focus on the well-being and rejuvenation of our guests when they are here with us”.

Abhishek Negi

Co Founder , Eggoz

Eggs are the most easily effective and affordable source of protein. Eggoz brings herbal and antibiotic-free eggs from the farms to every household. Usually, the eggs that are available in the market are not ‘fresh’; they may have been procured 7-10 days earlier and there are high chances that eggs are infested with salmonella bacteria, which is common in Indian climates. Additionally other eggs are kept in non cold environments and by the time they reach your table, they have already lost nutritional values. But Eggoz stands out in this respect because it strives to get eggs to the customer within 24 hours of laying. The eggs are put through a comprehensive safety check, cleaning and UV sanitization process before it reaches the customer finally. The 11 safety checks, powered by IoT technology, includes thorough cleaning, pH tests, quality grading and UV sanitization. All these steps ensure that the customers receive best quality eggs that are both nutritious and tasty.

Vikas Sharma

Director of Sales and Marketing

The Raj Palace, Jaipur, Rajasthan , India

Post- pandemic global hospitality and WHO first time faced the challenging task that what extent we need to reach out to international & domestic travelers and to understand significance of the well-being since its rising consumer awareness and demand, according to latest research, suggests that wellness tourism already accounts for 16.8% of total global tourism revenue. Additionally, wellness tourism was 527 billion euros in 2017 and projected to reach 758 billion euros by 2022 (Hospitality .net). So why consumers are heading in well-being direction?, there are three key attributes played vital role, social media influence, disposable income and growing trend in young generation to be fitness attention seeker following national & international celebrities . In short, e-commerce helps revive the billion dollar wellness market align with hospitality sector since consumers wants to experience it all while travelling.

Ironically, it is debatable so is it the new concept in hospitality sector or never been highlighted? Considerably, in early nineties, wellness programs had been introduced by the small bouquet & spa hotels since their aim to serve ultimate experience to guests where consumers feel revitalize and energized post-their holidays rather than exhausted. However, chain hotels followed that trend to create added value experience for their corporate clients since potential opportunity arise where promotional packages marketing strategy in placed for extra revenue generator.

Fundamentally, wellness program helped Food and beverage which is sub-set of hospitality to grow significantly since worked align with famous nutritionist associated with international FMCG brands. However, during this period, Global hospitality CEO’s researched on product & development, and also worked with Ancient Asian health experts to create an opportunity through innovation where western world follows trend which mainly influenced through constant feed of health related information encompassing various communication channels. . Additionally, west depended on east knowingly that herbal medicines and therapy has inner body healing properties which helps rejuvenate overall human body with no side effects.

So, well-being is myth or reality that Hospitality sector conceptualizing new business model to lure market share from traditional yoga, meditation and therapy Centre. Primarily, in-depth research suggests that consumers seeks wellness program as additional experience than solo due to time constrain, family leisure activities, and greater social media influence where consumers feel privileged to share their personal ultimate never before experience to an audience to build social networking ,so ultimately whole process results in growth inclination in Hospitality sector .

Having said that, apart from business perspective passion is key element where Hospitality outlets perhaps look beyond commercial business and indulge themselves to achieve corporate social responsibility objective by offering real experience where consumers pick pesticide free fresh in-house farm products to ensure that what they consume is gut friendly and helps to boost immunity which is ultimate goal towards community.

In essence, we all have to agree that wellness trend is new normal post-pandemic and varied consumer experience expectation will have positive impact on Hospitality since constant innovation requires to monetize the industry.

Kamana Perieria

Head of Yoga Program, Namami Health Retreat & Wellness Sanctuary

Holistic wellbeing has found a place in the spotlight post the pandemic. Increased awareness coupled with a desire for a healthy lifestyle has driven this newfound interest in an integrated approach to wellbeing. The hospitality industry is abuzz with new approaches to traditional medicine, classical yoga practices and a conscious reconnecting of body and mind. Popular ideas on the importance of diet, fitness and relaxation have powered new ventures in the wellness space.

Expert predicted that due to the lockdowns and focus on health, wellness resorts would become highly popular and sought after. Rightly so, McKinsey’s survey found that 79% of consumers say that wellness is their priority, a figure reflecting a significant increase in the prioritisation of wellness over the last two to three years. The hospitality industry has responded to this increased awareness of the importance health by putting its guests’ wellbeing concerns at the core of their offering.

The trend of addressing wellbeing in hospitality now goes beyond spa, fitness classes or highly nutritious food. The new concept of ‘integrated wellness’ is about complimenting modern medicine with alternative medicine like Ayurveda, Naturopathy, Yoga, Acupuncture and other therapies derived from an encompassing 360-degree in depth diagnostic amidst nature, away from the daily hum-drum of city life.

At Namami Health Retreat, we have uniquely conceptualized to provide the best of both worlds and create a steady platform to combine remedial traditional wisdom with modern day science and state-of-art technology. With an aim for all to lead a happier, and healthier version of oneself, we offer a unique blend of Yoga, Ayurveda and complementary alternative medicine while integrating scientific methods to achieve the vision of holistic wellbeing. We go beyond capabilities and curate tailor made packages with best remedies, functional medicine and post-operative care treatments.



Review overview