Government contribution towards promoting Indian Tourism
Raoof Dhanani, Managing Director – Sayaji Hotels Government provides financial assistance to tourism service providers for participating in Travel Marts, Conventions, Events, Road shows and Conferences. Various tourist destinations are promoted through enticing videos, captivating photos,
Managing Director – Sayaji Hotels
Government provides financial assistance to tourism service providers for participating in Travel Marts, Conventions, Events, Road shows and Conferences. Various tourist destinations are promoted through enticing videos, captivating photos, social media campaigns, blogs and television advertisements. Press Releases are disseminated by Government officials for any new announcements or developments in the industry. Incredible India was also launched to promote India as a World Class tourist destination.
We thank the government for standing with us and supporting the industry.
Founder & CEO, Signum Hotels & Resorts
During the 2016–17 period, the estimated direct and indirect contribution of the tourist industry to the nation’s GDP was 5.06%. In 2017–18, the expected direct and indirect employment contribution from tourism was 12.38%. Between 2014–15 and 2017–18, an estimated 13.92 million more employment (direct + indirect) were generated as a result of tourism.
In accordance with its plan scheme for the tourist sector, the Ministry of Tourism, Government of India spent a total of Rs. 1687.06 crore and Rs. 1986.04 crore in the fiscal years 2017–18 and 2018–19, respectively. The sector’s budget estimate for the plan scheme for the 2019–20 fiscal year is Rs. 2075.12 crore.
The concerned State Government/UT Administration is largely responsible for the development and promotion of tourist destinations. However, the Ministry of Tourism advertises India as a comprehensive travel destination, including all of the diverse tourist attractions and goods found throughout the nation’s States and Union Territories. With the aim of increasing visitor arrivals, the Ministry has undertaken several projects, including, among others:
- Assistance to Central Agencies for the development of tourism-related infrastructure in the nation. Central Financial Assistance to States/UTs under the schemes of Swadesh Darshan, National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD), and Assistance to Central Agencies.
- Extension of the e-visa option to residents of 167 nations
- Launch of the Incredible India 2.0 campaign, which includes content generation and market-specific advertising strategies.
- The Incredible India website has been updated to include more details about India as a travel destination.
- Launch of a 24-hour, toll-free, 12-language international tourist hotline, including Hindi and English.
- An annual Global Tourism Mart is organised in India in accordance with the major international travel markets that are hosted in other nations. It gives all stakeholders a platform.
Principal Lexicon Institute of Hotel Management
Our country, India, is a land rich in the diversity of culture, heritage, terrains and biodiversity, making it a perfect destination for tourists. With its vast array of offerings, India’s Tourism and Hospitality industry, in recent years, has emerged as a significant contributor to the country’s economy. As per data published on the website investindia.gov.in, “In India, the industry’s direct contribution to the GDP is expected to record an annual growth rate of 10.35% between 2019 and 2028”.
Acknowledging the potential offered by the Tourism and Hospitality industry, the Government of India has launched various initiatives like Saathi, Swadesh Darshan and Incredible India to help boost the growth of the tourism and hospitality sector. Some other notable measures of the government include the allocation of US$ 309.13 million of the Union Budget to the Ministry of Tourism for the FY 2022-2023, a large part of which is committed to the infrastructural development of tourist destinations, policies highlighting the national strategy for promoting tourism in the niche categories like Adventure Tourism, Eco-Tourism, Medical Tourism, and Astro-Tourism. The industry is also observing a digital overhaul encouraged by the Indian government, which further highlights the government’s contribution to promoting Indian Tourism.