Eastern India loves potato-based snacks the most, reveals The India Snacking Report by Godrej Yummiez

North India ranks second for their love of potato-based snacks, reveals The India Snacking Report by Godrej Yummiez

From Navratri Fasting to Feasting: Potato Snacks Win Hearts of 65% Western region of India, reveals The India Snacking Report by Godrej Yummie

Potato Snacks Win Hearts of 62% South India, reveals The India Snacking Report by Godrej Yummiez

From Navratri Fasting to Feasting: Women love potato-based snacks more than men reveals The India Snacking Report by Godrej Yummiez

Mumbai, October 19, 2023: In the vibrant tapestry of Navratri traditions, where a vegetarian fare takes center stage, the humble potato emerges as a cherished protagonist. Its remarkable versatility makes it a cornerstone in beloved Navratri food items like Sabudana Khichdi, Aloo Tikki, Aloo Chat, and Cutlets, lending an irresistible charm to the festive spread.

This devotion to the potato transcends seasons, with a resounding 65% of Indians professing their love for potato-based snacks, a sentiment that holds true not just during Navratri, but year-round. This intriguing revelation stems from none other than the ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) meticulously curated by Godrej Yummiez, a pioneering brand in the realm of frozen ready-to-cook offerings. This report offers a profound exploration of India’s snacking landscape, unraveling the essence of our collective culinary inclinations.

According to the Godrej Yummiez report, when we examine preferences across regions, it becomes evident that East India exhibits the highest affinity for potato-based snacks, registering an impressive 69%. Following closely behind, North India secures the second position with a score of 68%, while the West region also boasts a commendable 65%, securing the third spot. The South region, with a score of 62%, takes the fourth position in terms of their fondness for potato-based snacks.

“As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report highlights that potatoes continue to hold a prominent position in snack culture, serving as an essential component for various occasions in people’s lives.”

Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited (GTFL)

“Potato snacks are the hot favourite in the veg frozen foods category. We ourselves offer many potato-based snacks like Godrej Yummiez Crispy Potato Starz, French Fries, Aloo Tikki, among others. We ensure our products have no preservatives since they are made using the Individual Quick Freeze (IQF) technology. This makes the product keep its shape, colour, smell, and taste after defrosting, at a far greater extent.”

Mohit Marwaha, AVP – Yummiez, Godrej Tyson Foods Limited (GTFL)

In the findings of The India Snacking Report by Godrej Yummiez, a noteworthy revelation emerges: a predilection for potato-based snacks varies with gender. Impressively, 70% of women express a preference for these delectable treats, whereas 60% of their male counterparts share a similar sentiment.

Delving further into urban demographics, residents of bustling metro cities showcase a penchant for potato-based snacks, registering an impressive score of 69%. Meanwhile, in Tier II cities, a considerable 60% of the populace exhibits a similar fondness for these delectable offerings.

Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ – The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered 10 cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.

Please download the complete report on https://www.godrejyummiez.in/

About Godrej Tyson Foods Limited (GTFL)

GTFL is a joint venture of Godrej Agrovet Limited and Tyson Foods, U.S.A since 2008. GTFL offers great tasting, safe, and affordable protein products through household favourite brands’ Real Good Chicken’ and ‘Yummiez’. It caters to India’s expanding food industry, quick service restaurants, and the universe of modern retailers, with innovative food solutions at world-class standards customized for local tastes. Through its widest range of vegetarian and non-vegetarian products, it offers some iconic Indian food items and brings a restaurant-like experience to consumer’s home at affordable prices.

—-