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“Feel More in Qatar”: Qatar Tourism launches global brand platform centred on building emotional connections

Integrated, through the line campaign,to be launched in international core markets across TV, OOH, digital, social, and print Campaign TVC, launching early December, focuses on a family’s Qatar adventure 15 November2022: Qatar Tourism is launchinga new global

  • Integrated, through the line campaign,to be launched in international core markets across TV, OOH, digital, social, and print
  • Campaign TVC, launching early December, focuses on a family’s Qatar adventure

15 November2022: Qatar Tourism is launchinga new global brand platform and internationaladvertising campaignunder the banner of“Feel More in Qatar”, as the destination prioritises emotional connections and family-friendly activities and experiences. 

At the centre of the through-the-line campaign, which launches early December,is the new TVC which focuses on afamily experiencing a breadth of emotions during theirstayin Qatar.The TVC will air fromearly December across global networks and local TV stations in 60sand 30s formats.

The campaignwill be present in 16 countries and will also include extensive outdoor and online advertising on social media platforms, including Facebook, Instagram, and Snapchat, and digital platforms including YouTube and the Google Display Network. The campaign will be brought to life further through selected print advertorials. Arevamped brand website, www.visitqatar.com, will also see the content available in nine languages:Arabic, Chinese, English, French,German Italian,Russian, Spanish andTurkish.

“We invite people to visit and discover the heart and soul of Qatar. A country where visiting families feel more together, couples feel more connected, and friends feel more fun.Our new global campaign evokes these emotions which traveller will feel when they explore Qatar’s fascinating heritage, natural beauty, and range of experiences to choose from.”

Chairman of Qatar Tourism and Qatar Airways Group Chief Executive, His Excellency Mr Akbar Al Baker,
Print

“Feel More in Qatar” will see three engaging animatedlocal charactersintroducea family to the breadth ofemotional experiencesthey will have in Qatar, as well asthe country’s renowned hospitality and warm welcome.The characters- Shaheenthe falcon, Maha the Arabianoryx and Lulu the hawksbill turtle – represent Qatar’s iconic wildlifeand guide the family to discover the heart &soul of Qatar; a destination that blends cosmopolitan modernity and stunning landscapes with Arabic tradition and culture.

Also, as part of the “Feel More in Qatar” brand platform, the ‘No Football.No Worries.’ campaign will launch on November 15, featuring thelegendary Italian footballer Andrea Pirlo enjoying the range of different adventures Qatar has to offer.From sandboarding down the desert dunes of the Inland Sea, soaking up the culture in the Museum of Islamic Art, to kitesurfing at the country’s new Fuwairit Kite Beach resort, the campaign aims to show there is much more to Qatar than football.

The “No Football.No Worries.” campaign will launch with TVC, digital ads, PR, and social media support across YouTube, Facebook, Instagram, and Snapchat. 

Following “Experience a World Beyond”, “Feel More in Qatar” will drive the country’s tourism goal of welcoming more than six million visitors annually by 2030.

VIDEO CREDITS FOR “FEEL MORE IN QATAR”
DirectorWally Pfister
MusicAntonio Dixon
CAST
The parentsDominic Greensmith& Susan White 
The teenagers, Evie and JakeAbigail Williams & Jude Tzabar
The child, RubyElina Shikhan 
VIDEO CREDITS FOR “No Football.No Worries.”
DirectorScott Lyon
MusicAntonio Dixon
CAST
CelebrityAndrea Pirlo 

About Qatar:

Qatar is a peninsula surrounded by the Arabian Gulf in the heart of the Middle East, with 80% of the earth’s population within a six-hour flight.Ranked the safest country in the world in 2022 by Numbeo, Qatar welcomes all travellers, and guests from over 95 countries can enter visa-free.Qatar has an incredible variety of easily accessible tourist attractions, a plethora of fauna and flora,including Whale Sharks and the majestic national animal, the Arabian Oryx. Most experiences are a unique combination of cultural authenticity and modernity.From iconic museums to high-rise restaurants, from thrilling desert adventures to world-famous events, including none other than the FIFA World Cup Qatar 2022™, there is something for all types of travellers and budgets.Travellers set to transit through Qatar should turn one holiday into two with the world’s best value stopover packages, launched by Qatar Airways and Discover Qatar and supported by Qatar Tourism.

About Qatar Tourism:

Qatar Tourism is the official government body responsible for the development and promotion of tourism in Qatar, facilitating the sector’s exponential growth.Qatar is a destination where people of the world come together to experience unique offerings in arts, culture, sports, and adventure, catering to family and business visitors, rooted in Service Excellence.Qatar Tourism seeks to boost the entire tourism value chain, grow local and international visitor demand, attract inward investment, and drive a multiplier effect across the domestic economy.The Qatar Tourism Strategy 2030 sets an ambitious target to attract over six million international visitors a year by 2030, making Qatar the fastest-growing destination in the Middle East. 

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komal.hospi@gmail.com

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