Dusk to Dawn: Tata Starbucks opens two 24-hour stores in India
National, 2nd May 2023: Tata Starbucks Private Limited today announced the launch of its first-ever 24-hour stores (Non-Airport) in Chennai and Calicut. The new stores are a testament of Tata Starbucks’ commitment to the Indian
National, 2nd May 2023: Tata Starbucks Private Limited today announced the launch of its first-ever 24-hour stores (Non-Airport) in Chennai and Calicut. The new stores are a testament of Tata Starbucks’ commitment to the Indian market where it currently operates across 341 stores in 4 cities. Adding to the company’s existing portfolio, the new format offers an added convenience to customers where they can pick their orders any time of the day. Highlighting the company’s long term commitment in one of Starbucks fastest-growing markets globally, the 24X7 stores will offer customers a safe, convenient and a familiar third place experience.
“Tata Starbucks has had an incredible journey in India since its inception in 2012 and we are proud to have achieved yet another milestone. The opening of our first 24X7 stores showcases our commitment to evolving our brand and business in India and providing new and meaningful experiences to our customers,” said Sushant Dash, CEO, Tata Starbucks Pvt. Ltd. “The new stores will elevate the unique Starbucks Experience for our customers, giving them new ways to connect outside of their home and workplace.”
The stores are a fusion of the signature Starbucks warm and welcoming design and the city’s local culture and craftsmanship, serving as an extension of the neighborhoods served.
The Calicut store translates as a beach house integrating into the Calicut Beach. The classic Starbucks Siren represents bringing coffee life from the ocean to this location, adapting to the local culture by presenting elements like Kerala-style mural and metallurgy.
Taking cues from the local culture and nuances, the Chennai store brings a home-like feeling to the consumers. The new 24-hour store uniquely features traditional Chettinad architecture with big spaces and stunning ceramic tiles. The space is an indigenous blend of traditional, intricate Indian architecture and stunning European artwork.
Tata Starbucks is also bringing a new cup size to these stores with Picco, giving new and first-time coffee drinkers a chance to sip and savor their favorite beverage along with local additions such as the all-new filter coffee, masala chai, cardamom chai, milkshakes, freshly assembled sandwiches, bite-sized and shareable food items. The all-new food menu will feature Pesto & Mozzarella Sandwich in Panini, Bhuna Chicken Puff, Hazelnut Triangle, Chocolate Éclair, Egg White & Chicken in Multigrain Croissant, Red Velvet & Orange Cake, Chilli Cheese Toast, Butter Croissant.
Customers can also relish the Limited-Time seasonal offerings like Belgium Chocolate Latte, Salted Dark Caramel Latte (available in Hot, Iced and Frappuccino® variants), Mango on the Beach Frappuccino®, Cold Brew with Tonic Water, Cold brew with Ginger Ale and Mango Milkshake. Additionally the menu also boasts of all-time favourites such as Java Chip Frappuccino®, Cafe Mocha, Signature Hot Chocolate and Caramel Macchiato.
Starbucks merchandise and free Wi-Fi are available at these stores. In addition, the company will also bring the My Starbucks Rewards™ loyalty program to the cities, introducing members with attractive benefits and become a part of the Starbucks India community.
Tata Starbucks had also introduced contactless order and payment methods, such as Mobile Order and Pay through the Starbucks India mobile application, for customers to indulge in a safe, familiar and convenient Starbucks Experience at the comfort of their home.
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