Cricket Tourism a boon for the Hospitality Industry – Experts sharing views on ICC World Cup 2023
Navneet Jain CEO, Radisson Blu Kaushambi Delhi NCR & Radisson Blu Towers Kaushambi Delhi NCR "The ICC World Cup 2023 is more than just a cricket competition; it is a celebration of the world coming together. The
CEO, Radisson Blu Kaushambi Delhi NCR & Radisson Blu Towers Kaushambi Delhi NCR
“The ICC World Cup 2023 is more than just a cricket competition; it is a celebration of the world coming together. The next ICC World Cup 2023 promises to be a huge benefit for the hospitality sector, especially in India. Our hotel, brewery and restaurants are preparing to provide an outstanding experience to domestic and international cricket fans. This international cricket spectacular provides numerous opportunities for hotels, bars, airlines, and restaurants to flourish.
For initial reasons, prominent hotels will see an increase in occupancy rates throughout the tournament. Cricket enthusiasts from all over the world are heading to India to cheer on their favorite teams. We anticipate a high demand for accommodation, and our dedication to providing excellent service will make a lasting impact on our guests. Cricket matches are about more than simply the game; they are also about friendship and joy. Hotels and restaurants will become meeting places for fans to cheer on their favorite teams together. The dining and entertainment experience will be enhanced by special promotions, specialized menus, and live screenings.
The impact of the ICC World Cup on India’s hospitality industry extends beyond the immediate revenue boost. It offers a priceless chance to promote Indian hospitality on a worldwide scale. Positive visitor experiences during the competition may result in repeat business and word-of-mouth referrals, which will be advantageous to the sector in the long run. Additionally, the World Cup is not limited to a single city; matches will take place in a number of Indian cities. Numerous enterprises in the hospitality industry will profit from the economic gains that will be dispersed around the nation due to this geographic diversity.
To sum up, The ICC World Cup 2023 is expected to transform the Indian hospitality sector. Radisson Blu, Kaushambi Delhi NCR, along with other establishments, is ready to welcome cricket enthusiasts and create unforgettable experiences. This tournament would not only increase monetary value, but will also enhance India’s status as a premium location for hospitality and sports events.
VP – Corporate, Lords Hotels & Resorts
Lords Group of Hotels has presence in many cities hosting World Cup Matches.
In keeping with our core philosophy “True Value Hospitality” we have decided not to escalate our tariff’s exorbitantly.
Enjoy all the matches with your family and friends without burning a hole in your pocket while you stay at Lords Hotels & Resorts.
Ashwni Kumar Goela
Area General Manager, Delhi NCR, Radisson Hotel Group, South Asia & General Manager, Radisson Blu Plaza Delhi Airport
As a representative of Radisson Blu Plaza Delhi Airport, we believe that the ICC World Cup 2023 will indeed be a significant boon for the hospitality industry in various ways:
Hotels: The ICC World Cup 2023 is expected to attract a massive influx of international and domestic tourists. This surge in visitors will naturally lead to increased demand for accommodations. Hotels, especially those located near the stadiums and major transport hubs, will witness a surge in bookings. Radisson Blu Plaza Delhi Airport, being strategically located near the airport and offering world-class amenities, is poised to benefit greatly from this increased demand. We anticipate high occupancy rates during the tournament period.
Airlines: A major international sporting event like the ICC World Cup typically results in a surge in air travel. Visitors from around the world will be flying in to witness the matches, boosting the airline industry. We are expecting a higher number of transit passengers as our convenient location makes us an attractive choice for travellers with layovers or early/late flights.
Restaurants and Pubs: During major sporting events, there is a heightened demand for places to dine and socialize. Our award-winning Food and Beverage outlets offer an extensive culinary journey, from Indian and Continental to Pan-Asian and authentic Thai cuisines. Explore NYC, The Great Kabab Factory, Soy x Neung Roi, and the vibrant Savannah Bar for delightful dining and entertainment. Our restaurants and bars are well-equipped to offer a memorable dining experience for sports enthusiasts and tourists alike.
In summary, the ICC World Cup 2023 is expected to be a significant boon for the entire hospitality industry. The hotel is well-prepared to capitalize on this opportunity by providing top-notch accommodations, dining options, and services to cater to the needs of cricket fans and travelers visiting Delhi during this exciting event.
General Manager, The Westin Pune Koregaon Park
The ICC World Cup 2023, a pinnacle event in the world of cricket, is set to captivate the hearts and minds of fans worldwide. Beyond the cricketing arena, this grand event presents an incredible opportunity for the hospitality industry, particularly hotels, to thrive and flourish.
First and foremost, a global sporting event of this magnitude brings an influx of international tourists to the host country. These cricket enthusiasts, along with domestic fans, create a substantial demand for accommodations. Hotels, both large and boutique, will experience a surge in bookings, contributing significantly to their revenue streams.
The regional dispersion provides an excellent opportunity for hotels in various locations to benefit from increased occupancy rates. For our industry, this translates to more than just a spike in revenue; it’s a chance to showcase our hospitality and service excellence on a global stage.
During The ICC World Cup 2023, hotels will become central hubs for fans to gather, unwind, and celebrate the spirit of the game. We are preparing special cricket-themed events, sports bars, and immersive experiences at The Westin Pune Koregaon Park to enhance our guests’ stay and create lasting memories.
Beyond direct hotel bookings, the ripple effect of cricket tourism extends to ancillary services. Local businesses, restaurants, transportation providers, and tour operators also see an upsurge in demand during such events. The collective boost to the local economy further underscores the positive impact of the World Cup on the hospitality industry.
In conclusion, the ICC World Cup 2023 is poised to be a momentous occasion for the hospitality sector. It’s an opportunity to showcase our warm Indian hospitality to the world, generate substantial revenue, and leave a lasting impression. At The Westin Pune Koregaon Park, we are excited and fully prepared to be part of this cricketing extravaganza and contribute to making it a memorable event for our guests. Let the games begin, and may cricket fever usher in a new era of prosperity for the hospitality industry!
General Manager – Four Points By Sheraton Navi Mumbai, Vashi & Associate Vice President – Cluster Operations
The ICC World Cup 2023 is undoubtedly set to be a significant boon for the hospitality industry, encompassing hotels, airlines, restaurants, and pubs. This global sporting event has historically demonstrated its capacity to generate substantial economic opportunities, and the 2023 edition is poised to be no different.
First and foremost, the influx of cricket enthusiasts from around the world will provide a substantial boost to the hotel industry. Host cities and nearby regions will witness a surge in demand for accommodation, ranging from luxury hotels to budget-friendly options. Hoteliers can expect high occupancy rates, increased room tariffs, and longer stays during the tournament. The World Cup’s duration, coupled with the passionate following of cricket, will translate into a thriving period for hotels, ensuring a healthy return on investment.
Airlines, too, are set to capitalize on the ICC World Cup. With fans traveling across continents to witness their favorite teams in action, airlines will experience a surge in bookings. Special packages and promotions aimed at cricket enthusiasts will likely be offered, ensuring that airlines maximize their profits during this time. Moreover, the convenience of air travel will enable fans to attend matches in different host cities, further boosting airline revenues. Restaurants and pubs are poised to experience a remarkable surge in business as well. The World Cup creates a festive atmosphere that encourages fans to gather at local establishments to watch matches together. This not only enhances the camaraderie among fans but also drives revenue for restaurants and pubs. Special cricket-themed menus, promotions, and extended operating hours will likely become commonplace, enticing patrons to dine and celebrate in these establishments.
Beyond immediate financial gains, the long-term benefits for the hospitality industry are substantial. The exposure garnered by host cities during a major sporting event can result in increased tourism even after the tournament concludes. The positive experiences of visitors during the World Cup can leave a lasting impression, encouraging them to return for future vacations or business trips.
However, it is crucial for stakeholders in the hospitality industry to adequately prepare for the World Cup’s demands. This includes ensuring sufficient staffing, maintaining quality service standards, and making necessary infrastructure upgrades. Additionally, sustainable practices should be embraced to minimize the environmental impact of the event.
General Manager, Hyatt Regency Trivandrum
“The ICC World Cup 2023 will definitely be a game-changer not just for the hospitality industry but for the entire travel industry. Here at Hyatt Regency Trivandrum, we are elated to be a part of this thrilling cricketing event as the city plays host to multiple preliminary matches.
First and foremost, hosting international teams during the ICC World Cup presents a great opportunity for our hotel. By accommodating players, staff, and other officials from various countries, we have the chance to not only enhance our reputation as a premium hospitality provider but also show our commitment to world-class service. We will treat this as our turn to treat them to a home away from home.
Apart from this, the influx of tourists and cricket enthusiasts into the city will also boost the demand for accommodation, dining, and entertainment facilities within hotels. Since cricket is more than a sport and a passion in India, fans from all across the globe will join together to see their favorite maestros in action. At Hyatt Regency Trivandrum, we are more than ready to meet this surge with well-appointed rooms, exceptional dining options, and recreational facilities.
We can also showcase our banquet and event spaces by hosting events related to the ICC World Cup. Be it a victory celebration, a fan gathering, or a corporate meeting, our amenities can easily cater to a wide range of needs as well. This event not only allows us to boost our occupancy but also strengthens our brand as a premier hospitality provider in Trivandrum. We look forward to being part of this cricketing extravaganza and creating lasting memories for all our guests.”
General Manager- Sales and Marketing, Mayfair Hotels and Resorts
The ICC World Cup 2023 is on the horizon, and we at Mayfair Hotels and Resorts are eagerly awaiting the tremendous boost it will bring to the hospitality industry. This global sporting event promises to be a game-changer, offering a plethora of opportunities for our business.
One of the most compelling aspects is the increased business opportunities that this global cricket spectacle brings. People have always seen Cricket as a religion, and no doubt it still holds correct. With cricket enthusiasts converging from around the world to witness this grand event, the demand for accommodation, dining, and event facilities will see a remarkable upswing. This surge in bookings and reservations translates into substantial revenue growth for our properties, setting the stage for a prosperous year.
A key driver of this growth will be the influx of foreign travelers. Cricket has an immense international following, and the World Cup acts as a magnet for fans globally. As a hotel chain primarily situated in the eastern part of the country, we have a unique opportunity to introduce our foreign guests to the richness of our culture and traditions. Moreover, the ICC World Cup 2023 is expected to attract delegations from participating countries, including government officials, cricket boards, and sports enthusiasts. This not only brings additional revenue but also opens doors to potential corporate partnerships and collaborations. The heightened visibility of the host cities and regions during the World Cup is another significant advantage.
The event is set to begin on October 5 and will mark the tournament’s return to India after a gap of 12 years. There is a surge in demand for match tickets, and cricket fans are pre-planning their travel arrangements. All these, as decided, would be a significant surge for our hospitality industry. Despite higher airfare and hotel costs, there’s significant travel demand from not just major cities but also tier 2 and 3 cities, which is noteworthy. Moreover, the matches are scheduled during the festive season in India, adding to the excitement and anticipation around the event. The upcoming tournament will significantly boost the hospitality industry, and we at Mayfair look for our guests with world-class hospitality during the event.
General Manager, Radisson Blu Mumbai International Airport.
In a momentous return after 12 years, India is all set to host the Cricket World Cup in 2023. For a nation where cricket is nothing short of a religion, this event promises to be a grand celebration like no other. With the recent spate in India’s achievements and the announcement of hosting this prestigious tournament, the country has firmly etched its place on the global map.
The hospitality industry is poised for a remarkable upsurge as the World Cup kicks off on the 6th of October. Pre-bookings have already begun across all categories of hotels, from the three-star accommodations to the opulent five-star retreats. However, along with the surge in bookings, it’s worth noting that the tariff rates have experienced an uptick. This is a clear indication of the fervor and anticipation that is building up among the cricket enthusiasts.
As the matches crisscross various major cities of the nation, it’s not just the local crowd that will be thronging the venues. A wave of international travelers is also expected, all eager to witness the excitement and intensity of World Cup cricket. This influx of visitors from overseas is a testament to the global appeal of the sport and the draw of Indian hospitality.
With over 113 hotels spread across more than 64 major cities, Radisson Hotels are geared up to provide top-notch service to the influx of guests and cricket aficionados. Among them, Radisson Blu Mumbai International Airport stands out for its unwavering commitment to the ‘Yes, I Can’ philosophy of the hotel group. This guiding principle is not just a mantra, but a way of life for the dedicated staff, pinned on our very attire. Our mission is clear: to ensure every guest’s stay is not just comfortable, but also an experience to cherish.
For the hospitality sector, the World Cup season is not just a business opportunity, but a chance to showcase the essence of Indian hospitality. It’s a time to go above and beyond, to create memories and moments that will be cherished for a lifetime. It’s about being a part of an event that unites nations, cultures, and people in a shared love for the game.
As the clock ticks down to the opening ceremony, the anticipation is palpable. India, with its rich cricketing heritage and fervent fan base, is ready to welcome the world. The 2023 Cricket World Cup promises not just thrilling matches, but an unforgettable experience for everyone lucky enough to be a part of it.
General Manager, The Den Hotel, Bengaluru
“We are thrilled about the upcoming ICC World Cup 2023 as it presents an opportunity for the hospitality industry to shine. We are eagerly anticipating the influx of tourists from all around the world, and are prepared to welcome them with open arms. Not only will hotels, airlines, restaurants and pubs benefit from the boost in tourism, but it will also promote the culture and tradition of our city. We are excited to showcase the best of Bengaluru and create unforgettable experiences that will leave a lasting impression on our guests.”
Director Of Sales And Marketing, Holiday Inn, Aerocity
The Cricket World Cup is one of the most prestigious and popular sporting events in the world, and it has a significant impact on the hospitality industry. The tournament attracts millions of fans from all over the globe, who descend on the host cities to watch their favorite teams play. This influx of visitors creates a huge demand for hotel rooms, restaurants, and other hospitality services.
The Cricket World Cup is also a major boost for tourism. Many fans who travel to see the tournament also take the opportunity to explore the host country and visit popular tourist attractions. This can lead to increased revenue for hotels, airlines, tour operators, and other businesses in the tourism sector.
Here are some specific ways in which the Cricket World Cup impacts the hospitality industry:
- Increased hotel occupancy and room rates: During the Cricket World Cup, hotels in the host cities experience a surge in occupancy and room rates. This is due to the high demand for accommodation from fans, players, and other tournament officials.
- Increased demand for food and beverage services: Fans and other visitors to the Cricket World Cup also spend a significant amount of money on food and beverage services. This is good news for restaurants, cafes, and other businesses in the hospitality industry.
- Increased demand for transportation services: Fans and other visitors to the Cricket World Cup also need to get around the host cities. This leads to increased demand for transportation services, such as taxis, buses, and rental cars.
- Increased demand for tourism services: Many fans who travel to see the Cricket World Cup also take the opportunity to explore the host country and visit popular tourist attractions. This can lead to increased revenue for hotels, airlines, tour operators, and other businesses in the tourism sector.
Overall, the Cricket World Cup has a positive impact on the hospitality industry. It leads to increased demand for hotel rooms, food and beverage services, transportation services, and tourism services. This can create jobs, boost revenue, and stimulate economic growth in the host cities and countries.
In addition to the economic benefits, the Cricket World Cup also provides a unique opportunity for the hospitality industry to showcase its best practices and offer world-class service to a global audience. This can help to raise the profile of the hospitality industry in the host country and attract new visitors in the future.
Food and Beverage Manager at Hilton Garden Inn New Delhi Saket.
Cricket tourism in India is a significant niche within sports tourism. India is a cricket-loving nation, and cricket matches, especially international ones, attract fans from all over the world. Tourists often plan their visits to coincide with major cricket tournaments or matches to experience the passion and excitement of Indian cricket culture. Hosting the Cricket World Cup in India can have a profound impact on the country’s tourism industry by attracting tourists, generating revenue, improving infrastructure, and promoting cultural exchange, ultimately contributing to India’s economic development and global image as a tourist-friendly nation.
Cricket tourism provides a significant economic boost to the hospitality industry by increasing occupancy rates, room rates, and demand for various services. It also presents opportunities for the industry to showcase local culture and generate revenue through merchandise and events, making it a valuable asset for hospitality businesses in cricket-loving regions. Below mentioned are the key points:
- Infrastructure Investment and Development
- Employment / Job Opportunities
- Increased Occupancy
- Higher Room Rates
- Extended Stays – pre and post matches
- Restaurant and Catering Services
- Destination Marketing – countries and cities for future travel
- Transportation Services
- Merchandise Sales
- Increased Event Hosting
- Promotion of Local Culture
An excellent opportunity for restaurants, bars and pubs to capitalize on increased foot traffic, sales, and events. By offering a cricket-themed atmosphere and promotions, establishments can create a memorable experience for patrons and contribute to the local economy during the tournament.
- Increased Foot Traffic
- Extended Operating Hours
- Higher Sales
- Private Events and Parties
- Promotion and Marketing
- Community Engagement
- Tourist Attraction
- Diverse Customer Base
- Social Experience
World Cup presents opportunities for Airlines to increase passenger demand, revenue, and brand exposure. By offering convenient travel options, special packages, and promotional deals, airlines can tap into the excitement surrounding the tournament and contribute to the overall success of the event.
- Increased Passenger Demand
- Airport Revenues
- Connecting Flights
- Job Opportunities
- Promotional Partnerships
- Cargo Opportunities
- Higher Ticket Prices
- Charter Flights
- Business Travel
- Tour Packages
- Tourism Promotion
- Brand Exposure
Director of Operations, Goa Marriott Resort & Spa,
Panaji, Goa, India] –30th September 2023 – We believe that the ICC World Cup 2023 will undoubtedly be a significant boom for the hospitality industry, encompassing hotels, airlines, restaurants, and pubs. This global sporting event is set to create a ripple effect that will generate numerous opportunities for these sectors to thrive. The hospitality sector, particularly hotels, will see a surge in demand during the ICC World Cup 2023.
With fans and tourists from all over the world flocking to host cities, hotels will experience high occupancy rates. This presents a unique chance for hoteliers to capitalize on increased bookings and potentially raise room rates. Additionally, hotels can offer cricket-themed packages to attract fans, providing them with a unique and immersive experience.
On the other hand, Restaurants and pubs will be at the heart of the World Cup excitement. These establishments can create a vibrant atmosphere by hosting live screenings of matches, providing cricket-themed menus, and offering special promotions to attract fans. ICC World Cup-themed parties and events will also boost footfall, making restaurants and pubs prime destinations for both locals and tourists.
At Goa Marriott Resort and Spa, we are fully prepared to make the ICC World Cup 2023 an unforgettable experience for our guests. We have rolled out a range of exciting offers at AZ.U.R, our in-house lobby bar and lounge.
Interminable Happy Hours: We understand the need for extended enjoyment during this sporting extravaganza. That is why we are offering the longest happy hours in the city, running from 2 pm to 10 pm. During this time, guests can enjoy a 50% discount on a crafted beverage menu, allowing them to savor their favorite drinks without breaking the bank.
Bottomless Package: For the ultimate indulgence, we have introduced a bottomless package that includes unlimited alcohol selection for just 2000AI, along with 2 starters. This offer ensures that cricket fans can celebrate every boundary and wicket with their favorite beverages.
Draught Beer Deal: We are also offering a ‘1 on 1’ deal on draught beer, allowing guests to enjoy their favorite brews with a friend at the price of one.
We are committed to providing an exceptional experience for our guests during the ICC World Cup 2023 and invite cricket enthusiasts to join us at AZ.U.R to celebrate this monumental event. The hospitality industry is set to thrive, and we are excited to be a part of this exciting journey.
Director of Sales, Sheraton Grand Palace Indore
In the realm of hospitality, where dreams and desires merge with luxury and service, there exists an extraordinary opportunity, a canvas of boundless possibilities. The ICC World Cup 2023, a spectacle of sporting prowess, is poised to become a beacon of prosperity for both hotels and restaurants. Let us delve into the exquisite tapestry that is woven by this global event.
The ICC World Cup is not just a cricketing event; it’s a festival of passion and unity that transcends geographical boundaries. Cricket aficionados from India and across the globe embark on a journey of a lifetime, reserving flights, securing coveted match tickets, and booking their sanctuary in the form of hotels. The demand for accommodation surges like a tidal wave, transforming the hospitality sector into a bustling hive of activity.
Imagine this: The streets of host cities teeming with vibrant colors as fans descend upon them, anticipation palpable in the air. Hotels, the unsung heroes of this grand spectacle, welcome guests with open arms. From charming boutique lodges to opulent palace-like establishments, each property strives to offer an unforgettable experience, turning every stay into a chapter of luxury. The hospitality industry, during these moments, shines brighter than ever, becoming the true star of the World Cup narrative.
Meanwhile, aromatic waves of sumptuous cuisines permeate the atmosphere, enticing fans and gourmands to restaurants that promise culinary excellence. Restaurants, ranging from cozy bistros to lavish fine-dining establishments, come to life as they host patrons seeking sustenance and gastronomic delight between matches. The ICC World Cup 2023 becomes a gastronomic odyssey, with restaurants showcasing their culinary prowess.
In this symphony of experiences, vendors, akin to constellations in the night sky, take their place as integral components of the narrative. The sun-vendor cycle commences as the influx of guests swells, their diverse needs and appetites fueling a continuous rotation. This harmonious dance energizes the host cities, casting a luminous spotlight on their unique charm and cultural heritage.
India, a cricketing mecca, experiences a surge in consumption during such monumental events. Enthusiastic supporters invest in large-screen televisions to capture every thrilling moment,
while local establishments witness a boon in food and alcohol sales. The ripple effect is undeniable, as the economy surges, bolstered by the sheer enthusiasm of cricket lovers.
In Conclusion, the ICC World Cup 2023 is more than just a cricket tournament; it is a celebration of sport, culture, and the magic of hospitality. Hotels and restaurants stand as custodians of this celebration, ready to offer warmth and indulgence. This is not merely a boon for the hospitality industry; it is a crescendo of prosperity and shared joy that shall echo through time. Embrace the spectacle, for the World Cup beckons, promising an era of opulence and delight in the world of hospitality.
GM, Sales, Kamat Hotels India Limited
India being the official host of ICC World Cup 2023, it’s definitely a very positive surge for the Indian Hospitality industry. The Orchid Hotel Mumbai located right next to the airport, will definitely attract a good amount of bookings during the ICC World Cup 2023. And we are expecting a good rise in occupancy during the key matches happening in Mumbai and Pune specifically. The Orchid Hotel Mumbai having the best accessibility from the airport usually observes 100% occupancy during such important sports events.
Amongst the cities where ICC matches are scheduled, The Orchid Hotel will benefit in cities like Mumbai and Pune. Some important matches like Indian V/s Bangladesh happening on 19th October in Pune, England V/s South Africa happening on 21st October in Mumbai, Afghanistan V/s Qualifier 2 happening on 2nd November in Mumbai, Australia V/s Afghanistan happening on 7th November in Mumbai, England V/s Qualifier 1 on 8th November in Pune will gauge more travelers in Mumbai and Pune city. The most important match which will attract travelers to Mumbai is Semi Final 1 which will be played in Mumbai on 15th November.
There are a good amount of international travelers who will travel to India to witness the world cup. This will also largely impact the tourism industry in India as the travelers then also go on for excursions after witnessing these exciting cricket matches. The GDP of the country also increases due to a lot of money exchange that happens due to international travel. Apart from the travelers, there are sponsors, a team, and a lot of support staff that will travel to India this year, being the hosting country for ICC in 2023. The enquiries have already started flowing as people are booking their air travel and hotels well in advance since the ICC schedule was released by International Cricket Council
India being the host country for ICC in 2023, this will definitely give a good boost to the hotels this year. As far as Orchid Hotels are concerned, we will be flooded with guests from various nations for the matches happening in Pune and Mumbai. We are definitely anticipating a high rise of demand for hotel stays with rising rates above the bar rates. The strategic move will be to target the sponsors, the crew, the VIP boxes and international and national travelers during the key ICC matches happening in Pune and Mumbai.
Sports related tournaments create a high demand for Hotel Stays and tourism in the country. Likewise Kamat Hotels India Ltd. has also witnessed high demand for Hotel Stay demand during such events in the country. I am anticipating a sold out position during the ICC World Cup for the days when matches are in Mumbai and Pune. We are already flooded with huge enquiries and our sales force is busy engaging with the prospects for some good business.
EAM – Rooms and Business Development,Eros Hotel New Delhi
In cricket-crazed India, the fusion of sports fervor and travel passion has birthed a phenomenon known as “Cricket Tourism.” This thrilling marriage of the country’s favorite pastime with wanderlust has proven to be a game-changer for the hospitality industry.
India’s vibrant cricket calendar, featuring high-profile tournaments and international series, draws hordes of passionate fans from across the globe. These cricket pilgrims aren’t just seeking stadium seats; they crave a holistic experience. This is where the hospitality industry steps up.
Hotels, resorts, and homestays near cricket venues have embraced this golden opportunity. They offer customized packages, luxury accommodations, and cricket-themed experiences to cater to the needs of traveling fans. The result? A booming industry that generates revenue, creates jobs, and boosts local economies.
Cricket Tourism has transformed the way people experience the sport. It’s not just about witnessing a match; it’s about soaking in the electric atmosphere, savoring local cuisine, and exploring India’s rich culture. This immersive approach has breathed new life into the hospitality sector, making every cricket event a win-win for fans and the industry alike. Cricket Tourism has become more than just a boon; it’s a vibrant celebration of sport and hospitality, and India is at the forefront of this exciting journey.
Senior Vice President, Sales, Niraamaya Wellness Retreats
As we look ahead to the ICC Cricket World Cup 2023, we see not just a tournament of thrilling matches but also a grand stage where the hospitality industry can showcase its true prowess. This global event presents a significant opportunity for us to welcome the world with open arms, providing a luxurious haven that complements the excitement on the cricket field.
It’s a chance for industry to redefine the boundaries of hospitality, offering an unforgettable experience that parallels the magic of the game itself. With heightened food and beverage sales, live showcases at restaurants, and an influx of travelers seeking premium accommodation, we’re ready to score big in the world of hospitality.
Managing Director, Chowman, Oudh 1590 & Chapter 2
Match days hold a special place in the hearts of many sports enthusiasts, and as someone deeply embedded in the restaurant industry, I can attest to the undeniable surge in sales during these events. Whether it’s the pulsating atmosphere of the IPL or the global fervor of the World Cup, these events present golden opportunities for businesses to tap into the collective excitement
From my personal experience, the trend has been clear: sales skyrocket during match days, especially with the demand for combo deals. With most people preferring to enjoy these events from the comfort of their homes, alongside their families, there is a rising inclination for bite-sized snacks. This tendency is especially pronounced given that many matches are scheduled for the late evening when the allure of light appetizers is at its peak. Recognizing this, our strategy is clear: curate combos that cater to this preference. Restaurants should consider offering a selection of smaller portions of popular items, mainly appetizers, paired with refreshing aerated drinks, all at wallet-friendly prices
But there’s another facet to our strategy: online collaboration and promotional contests. In the digital age, these initiatives are incredibly effective in engaging with our customers and building excitement around match days. By running contests for match enthusiasts and collaborating with online platforms, we aim to create a buzz that transcends the boundaries of our restaurant’s physical location.
While some restaurants may offer pub and live-screening facilities, our focus, in the case of Chowman in Bangalore, remains primarily on online delivery options. This allows us to reach a broader audience and cater to the preferences of those who choose to enjoy matches from the comfort of their homes. In addition, we’re rolling out exclusive match day offers through the Chowman App, ensuring that our customers can enjoy their favorite dishes and drinks while watching their favorite teams in action
Managing Director, MRG Group
The ICC Cricket World Cup 2023 is poised to revolutionize the hospitality industry. With a global influx of cricket enthusiasts and tourists flocking to various host cities, the sector anticipates a surge in demand for accommodations. Simultaneously, restaurants, cafes, and eateries are gearing up for a substantial increase in foot traffic as visitors seek to savor local culinary delights. The World Cup also presents valuable opportunities for tour operators and hotels to craft enticing bundled hospitality packages. The economic impact extends beyond travel and tourism, with most hotels already boasting an impressive 85% occupancy rate even prior to the matches. As attendees venture beyond the stadiums, they are likely to explore the host city’s tourist attractions and nearby destinations, bolstering economic prosperity. Moreover, the enduring legacy of successfully hosting major sporting events ensures sustained tourism growth and enhanced infrastructure, offering long-term benefits to the hospitality sector.
Owner of Light House Cafe, Worli
With the Indian Cricket Team ranked on top in all three formats as well as having the “home advantage”, both the expected TRP and the excitement for ICC World Cup are high. India’s recent performances in the Asia Cup and against Australia have revived a new level of interest amongst the fans. The hospitality industry is bound to face a direct positive impact due to the same. Alcohol and cricket together are like a shot of dopamine in our country.
Managing Director, Kakapo
The ICC World Cup 2023 is poised to be a resounding boon for the hospitality industry and restaurants in India. We all are well aware of the profound impact cricket has on our nation’s culture, and we are gearing up to leverage this unique opportunity for Kakapo. Cricket holds an unparalleled status in India, evoking a feverish passion that transcends age and generations. It is a sport more watched than played, as evidenced by the massive turnouts at stadiums during major cricket events like the IPL. This year, we are exceptionally fortunate for the World Cup, a quadrennial extravaganza that promises to surpass all previous cricket spectacles being hosted in India.
The fervour surrounding cricket matches creates a celebratory atmosphere that spills over into restaurants and hospitality venues across the country. People flock to eateries, gather for screenings, and unite in joyous camaraderie. This presents a golden opportunity for establishments like Kakapo. We are taking proactive measures to replicate the electrifying stadium ambiance within our premises through live screenings. At Kakapo, we understand that watching cricket on a big screen offers fans a closer look at the action than even the stadium experience. It allows viewers to dissect every detail, relive remarkable moments through replays, and savour the thrill of the game. Our commitment is to provide this immersive experience to cricket enthusiasts by offering high-quality live streaming, superior visibility, and an environment that mirrors the excitement of a stadium.
To support the hospitality industry and restaurants during the World Cup, Kakapo is unveiling enticing deals and freebies for our patrons. We are transforming our venues into vibrant cricket hubs, complete with themed decor and interactive cricket-related games such as ‘Super Six Shooters’ and ‘Hattrick Wins/Wickets.’ Our aim is to make Kakapo the ultimate destination for cricket aficionados, where they can revel in matches, savor delicious food, and participate in cricket-themed festivities.
Director National Sales & Marketing Someplace else
The impending ICC World Cup 2023 in India is undeniably poised to be a game-changer for the country’s burgeoning hospitality industry, and the reasons behind this potential boon are as diverse as the cricketing world itself. First and foremost, we must acknowledge the sheer magnetism of major sporting events like the ICC World Cup. They have an unparalleled ability to draw cricket enthusiasts and fervent fans from every corner of the globe. This influx of international visitors will undoubtedly translate into an unprecedented surge in demand for accommodation, dining, and entertainment options. Hotels, ranging from the luxurious to the cozy bed-and-breakfasts, will find their rooms booked to capacity. It’s not just about filling rooms; it’s an opportunity for these establishments to craft special packages and promotional offers that can further elevate their earnings to record levels. Furthermore, the culinary and entertainment landscape is set to flourish like never before. Cricket aficionados, whether they’re celebrating victories or nursing the sting of defeat, often seek out venues where they can savor a delicious meal and unwind in style. This penchant for post-match revelry means that restaurants, bars, and entertainment venues located in the vicinity of the cricket stadiums will be inundated with patrons. This influx promises a lucrative market for local businesses that cater to the gastronomic and entertainment desires of these passionate fans. The transportation sector, too, is poised for significant gains. The surge in visitors will naturally amplify the demand for transportation services, encompassing everything from taxis to rental cars and even public transport. Consequently, the transport and travel industry can expect a substantial boost in revenue during this period. However, the benefits extend far beyond the immediate host cities. Hosting the ICC World Cup is akin to unveiling a nation’s treasures to the world. Aside from the cricket matches, tourists often seize the opportunity to explore a host country’s tourist attractions. India’s rich cultural heritage, with its kaleidoscope of traditions and landmarks, will be on full display. This can lead to increased tourism in other regions of the country, thereby enriching the nation’s overall tourism sector. Moreover, the event is a job creation juggernaut. The intricate orchestration of a major international tournament necessitates a surge in workforce requirements within the hospitality sector. Hotels, restaurants, and event management companies will be on a hiring spree, offering employment opportunities to a wide spectrum of local residents. The prelude to such a grand event often demands infrastructure upgrades and renovations. This is an investment with long-lasting ramifications for the hospitality industry. New hotels and improved facilities, designed to accommodate the influx of tourists, will continue to attract visitors long after the event has concluded. Lastly, the ICC World Cup’s economic impact is akin to a stone creating ripples in a pond. The increased economic activity generated by the tournament has a cascading effect on the local economy. Higher tax revenues for the government are virtually guaranteed, which can subsequently be channeled into infrastructure development and community enhancement projects. In summary, the ICC World Cup 2023 in India is not just a cricketing extravaganza but also a potent catalyst for growth and development in the host cities and regions. The holistic benefits encompass increased tourism, high occupancy rates for hotels, a thriving dining and entertainment scene, boosted transportation services, a promotional springboard for local tourism, job opportunities, infrastructure enhancements, and an overall economic upliftment. This event is a testament to the enduring power of sports to create a ripple effect that resonates across multiple sectors, particularly the vibrant tapestry of India’s hospitality industry.