Known for its Biryani, Kebabs and Curries, Coca-Cola adds another iconic restaurant to Foodmarks

5^th July 2024, Delhi: Coca-Cola India recently unveiled its second Coca-Cola Foodmarks in India’s historical city of Nawabs – Hyderabad. A go-to combo for many, a chilled Coca-Cola served with piping hot Paradise delicacies such as biryani, haleem and kebabs has been winning hearts of locals and tourists. This launch is followed by the inaugural Foodmarks at Delhi’s beloved restaurant, Embassy spotlighting Coca-Cola’s global campaign – “A Recipe for Magic.”

Inspired by culture and created with the Real Magic of Coca-Cola, ‘Coca-Cola Foodmarks’ celebrates global ‘food landmarks’. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola. This time, the campaign brings to life Hyderabad’s Paradise Biryani, an iconic landmark with a rich cultural heritage. Established in 1953, Paradise began as a humble café serving biscuits and samosas, today, it is a historical and contemporary phenomenon, offering the best of Hyderabadi cuisine.

Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit said, “Coca-Cola Foodmarks captures the true essence of Coke, it is the magic of creating shared moments, cultural richness, and culinary excellence. We are excited to add another timeless restaurant to Foodmarks that not only offers Paradise’s legendary cuisine but symbolizes Coca-Cola’s legacy of creating cherished memories.”

Today, Paradise Biryani continues to enchant palates and people alike. Whether you’re a first-time visitor or a seasoned regular, a visit to Paradise Biryani promises an unparalleled journey through the flavors and traditions of Hyderabad, all with a chilled, refreshing sip of Coca-Cola.