Himachal Pradesh based-hospitality company Asia Resorts Ltd which owns properties like Timbertrail Heights, Parwanoo, and Moksha Himalaya Spa Resort has appointed Shefali Parashar as the new Director of Sales & Marketing at Asia Resorts Ltd.

Shefali Parashar will be responsible for the efficient running of sales and marketing in line with the hotel’s strategies and brand standards, whilst meeting employee, guest, and owner expectations. At Asia Resorts, she will be instrumental in providing leadership in all hotel selling activities, working closely with the rooms, events, food, and beverage, and other revenue-generating departments to maximize sales through the activities of the sales department and other employees.

She will also be responsible for aligning hotel positioning with the brand promise through effective marketing communications.  

Shefali Parashar comes with 18 years of experience in the hospitality industry with expertise in business development, strategic planning, customer relationship engagement, and brand management.  In her last role, Parashar was associated with Radisson Blu Hotel New Delhi as an Associate Director of Sales. When not at work, Parashar loves to paint.

About Moksha Himalaya Spa Resort 

Located at 5000 ft. above sea level surrounded by Shivalik ranges, Moksha Himalaya Spa Resort is a luxury wellness resort with state-of-the-art facilities dedicated to the enrichment of physical, and spiritual health, beauty, and well-being. The beautifully laid-out resort features a 70,000 square feet spa that offers a mix of Indian and western therapies, 62 deluxe rooms and two opulent family suites, and a restaurant offering Indian, Continental, and Oriental food.  The resort is easily accessible by road, rail and air – it’s just one hour drive from the Mohali international airport, a short drive from Chandigarh, and a five-hour drive from Delhi. Guests can also use a cable car to reach the resort from Parwanoo.

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