Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, has designed and produced the Award Winning Goa Tourism Pavilion at OTM – Asia’s leading travel trade show. The pioneering design won Goa Tourism the OTM Excellence Award for “Most Innovative Product” at the annual OTM Convention and Exhibition held from 8 – 10 February, 2024, at the Jio World Convention Centre at BKC in Mumbai.

Percept ICE worked closely with the Department of Tourism – Government of Goa, to conceptualize, design, fabricate and manage the vibrant 200 mtr bespoke Tourism Pavilion for Goa Tourism at OTM 2024 in Mumbai. The attention grabbing Goa Tourism stall was designed with an objective to showcase and promote the many features and highlights of Goa, spanning its unique experiences, rich culture, heritage, natural attractions, bio-diversity and unexplored villages, apart from its beautiful beaches and vibrant lifestyle. The pavilion focused on presenting various tourism products and services, sharing information on the range of tourist destinations and facilities offered, and highlighting future mega events being organized by Goa Tourism. The stall was innovatively customized with features to attract travel enthusiasts, industry professionals, domestic budget travelers and international tourists.

Hon’ble Deputy Chief Minister of Rajasthan, Diya Kumari ji, who also hold the Tourism Minister’s portfolio of Rajasthan, was the Chief Guest at OTM 2024. 

The unique design and novel on-ground customer engagements saw Goa Tourism bag the OTM Excellence Award for “Most Innovative Product” from the hands of Hon’ble Deputy Chief Minister of Rajasthan, Diya Kumari ji. The event witnessed a massive walk-in of over 5,000 visitors across the B2B and B2C space in a span of 3 days. 

OTM has emerged as the #1 Travel Trade show in Asia in terms of quality of venue, facilities, buyers and sellers and overall ROI, as per a survey conducted by Ipsos, the world’s third-largest research agency. With 1600+ Exhibitors, 1000+ top buyers and over 35,000+ Trade Visitors, OTM stands as the largest and most internationally diverse gathering of travel trade buyers and professionals in India, and the Leading Travel Trade Show in Asia.

About Percept ICE

Percept ICE – Integrated Creations for Experiential Marketing, the Brand Activations, Events and Experiential Marketing Domain Company of Percept Limited, was founded in the year 2010 with an aim to focus on the Experiential Marketing sector in India and overseas. Percept ICE creates brand and experiential solutions, and is instrumental in conceptualizing and executing medium to large format projects in India and across the globe. With emerging opportunities, trends and technologies and a wide range of services present across the Percept Group, Percept ICE provides clients with innovative 360-degree customized solutions in the Events and Experiential Management space. DigitICE is the Virtual, Digital and Hybrid Events unit of Percept ICE. 

Percept ICE is a Percept company. With a team of over 200 people and offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.

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