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1st International Conference on Travel, Tourism, Hospitality & Culture(ICTTHC)-2022 March 11th – 12th, 2022

Institute of Hotel Management Catering Technology & Applied Nutrition, Ranchi, Jharkhand has organized the 1st International Conference on Travel, Tourism, Hospitality and Culture-2022 (ICTTHC) on the theme of “Promotion and Advertising of Leisure Activity for

Institute of Hotel Management Catering Technology & Applied Nutrition, Ranchi, Jharkhand has organized the 1st International Conference on Travel, Tourism, Hospitality and Culture-2022 (ICTTHC) on the theme of “Promotion and Advertising of Leisure Activity for Sustainability of Hospitality(PALASH) on 11th and 12th March, 202. The conference was conducted on Hybrid mode.


International Conference on Travel, Tourism, Hospitality and Culture-2022 (ICTTHC) was inaugurated with lamp lighting by Chief Guest Hon’ble Governor of Jharkhand, Shri Ramesh Bais, Guest of Honor, Shri Rahul Sharma, IAS, Secretary, Department of Planning and Development, Govt. of Jharkhand, Shri Rahul Kumar Sinha, IAS, Director, Tourism, Govt. of Jharkhand, Dr. Bhupesh Kumar, Principal, President ICTTHC & IHM Ranchi and Alok Aswal, Convener ICTTHC & HOD, IHM Ranchi on 11th and 12th March, 2022 at IHM Ranchi. The Book of Abstracts was released during the inauguration ceremony.

Shri Ramesh Bais, Hon’ble Governor of Jharkhand appreciated the hard work and dedication of IHM Ranchi, for organizing the International Conference. He said that for promoting, advancing and disseminating the knowledge of hospitality and hotel administration IHM has been instrumental in setting high standards of knowledge. Hospitality plays an important role for our society and mankind. With the rapid development of tourism in India, its importance is increasing more and more. The conference will lead to fruitful discussions, produce constructive results and arrive at some concrete suggestions, which will help policy makers to further boost the growth of the tourism and hospitality sector in the country.

Shri Rahul Sharma, said that Jharkhand is developing a lot in the field of Tourism, any country and state is known only by Tourism and tourism plays an important role as a brand. IHM Ranchi is the newest of all the IHMs across the country, but it has evolved a lot in the last three years of its establishment. The first batch of IHM Ranchi will pass this year and all the students have already been placed in different establishments. He envisioned this conference as a forum where hospitality and tourism experts and professionals will come together to share practical knowledge and technology, debate openly on policies, which are best for individual operators and the community.

Dr. Bhupesh Kumar in his speech said that It gives me immense pleasure to welcome you all to the International Conference on Travel, Tourism, Hospitality & Culture -2022. The Conference aims to bring Tourism and Hospitality Researchers together to deliberate on the subjects related to the Travel, Tourism, Hospitality and Culture. It is an honor to host the event that too in new normal. State of Jharkhand is a land of bountiful opportunities and one of all most potential tourism destination for travelers across the globe. This gives academicians and research scholars to find scope for research in varied field of Hospitality and Tourism in India. I would like to thank all those who are associated with this Conference, especially our organizing team and the supporting staff for their tireless efforts in making this Conference a grand success.

A vote of thanks was given by Mr. Alok Aswal, Conference Convener & organizing Secretary ICTTHC 2022 at the end of the Inauguration ceremony.

Dr. Asad Mohisn, Associate Professor, University of Waikato, Hamilton, New Zealand, Prof. Maharaj Vijay Reddy, Professor of Sustainable SME Growth, Birmingham City Business School, Birmingham, United Kingdom, Prof. Ashish Dahiya, Professor, M.D University, Rohtak, Haryana, Prof. Parikshat Singh Manhas, Professor, The Business School, University of Jammu, Jammu & Kashmir, Prof. Paramita Suklabadiya, IGNOU, New Delhi, Mr. Nisheeth Srivastava, Principal, IHM Kolkata, Dr. Anand Kumar Singh, Principal, IHM Bhopal, Madhya Pradesh, Ms. Sharada Ghosh, Principal, IHM Bhubaneswar, Mr. Argha Chakravorty, Principal, IHM Gurdaspur, Dr. Urvashi Yashroy, Dirtor, Tuli College of Hotel management, Nagpur, Maharashtra, Dr. Bharti Gupta, Assistant Professor, Central University of Jammu, India and Dr. Aarti Meshram, Principal, GITHM&CT, Nagpur, Maharashtra attended the conference.

The Conference explored overall theme related to Hotel, Travel and Tourism industry during the two days through deliberations on 04 Technical Session Track:

(1) New Normal and Trends

(2) Promotion and Marketing

(3) Sustainability and Environment

(4) Culinary and Cultural Tourism

There were about 40 papers submitted for the conference out of which 38 papers were presented during the conference.

Day 1, March 11, 2022

The Keynote address by Dr. Asad Mohsin, Associate Professor, The University of Waikato, Hamilton, New Zealand gave an insight on “The Ageing Challenge in International Hospitality Management: An intercultural assessment”. He told Ageing population in developed countries poses challenges not only to healthcare systems, but also for tourism, hospitality and recreation services. Modern medical technology and improved conditions are helping to live longer and work longer. The segment is referred with different names/titles such as elderly, older, ageing, aged, retired, senior, silver market, third age, mature market etc. In contrast to the youth audience, ageing consumers are sensitive to the image and status of goods paying attention to the real characteristics of goods and services.

The Keynote address by Prof. Maharaj Vijay Reddy, Professor, Birmingham City Business School, Birmingham, United Kingdom on “Rebuilding Hospitality & Tourism: How green is the recovery”. During his keynote he discussed about the impact of Crises, Disasters on tourism. The crisis is an opportunity to rethink tourism for the future. He told to recycle and reduce waste, Increasing awareness among tourist, Efficient management and conservation of forests and other natural resources. All we require is Sustainability awareness and capacity building – Education & training to stake holders, International, National & local corporation, Research initiatives.

Technical Session Track -1: New Normal and Trends

Session Chair: Mr. Nisheeth Srivastava, Principal, IHM Kolkata and

Mr. Pankaj Chatterjee, Associate Professor RKDF University Ranchi, Jharkhand

Rita Mitra & Sohini Basu Mukhopadhyay presented paper on “Prospects of Re-Skilling and Upskilling Employees in Hospitality Industry” emphasized that it literally seems like the entire world is changing more rapidly than ever before. Every day brings in new technology, app, trend or method of working that makes the older version completely obsolete. All sorts of company

must be prepared for these challenges and changes. COVID 19 forced most employers to make vital changes in how they move ahead to cope up with odds in their field and comply with limitations forced by the pandemic.

Dr. Goldi Puri presented paper on “Success Factors of online courses offered by Tourism and Hospitality Institutes” highlighted on E-learning has generated enormous excitement in education all over the world. It offers the potential to provide learning to new audiences and chance to fundamentally transform learning delivery and the competitive landscape (Poehlein, 1996). The rapid and massive expansion of the Internet as a potential course delivery platform, combined with the increasing interest in lifelong learning and budget restrictions has created a substantial incentive for universities to develop e-learning courses.

John Major presented paper on “Exploring Success Strategies of Indian Start-up’s (Restaurant) With Global Foot-Print in Food and Beverage Industry” explained that the main purpose of this research is to explore how Indian food and Beverage startups have matured and how local and global connectivity is critical to startup success. It is said that for good ideas and true innovation, one needs to have human interactions, thought exchanges and debate.

Anindita Bharadwaj & Dr. Amit Kumar presented paper on “A Study on Guest’s Perception Towards Housekeeping Services in Luxury Hotels of India” emphasized on Hotel building has been an important economic support in India. The success of a hotel depends on its guests. Keeping customers pleased is one of a hotel’s most challenging tasks. Customer satisfaction and service are the foundation of a long-term client relationship. In this research, hotel personnel in luxury Hotel Category and guests were asked about customer satisfaction concerns. The study focuses on customer happiness and service quality of housekeeping services in hotels.

Dr. Suneel Kumar, Sanjeev Kumar & Varinder Kumar presented paper on “New Normal Tourism post COVID-19: Trends and Issues” emphasized on COVID-19 has had an effect on each and every business throughout the world, and the tourism & hospitality business has been particularly severely damaged. Earlier to COVIF-19, tourism industry has risen to be one of the most prominent industries across the globe.

Rahul Bharti presented paper on “Post Covid-19 Innovative Front Office Practices in the hotels of Delhi- NCR” highlighted on Post Covid-19 hospitality sector needs to adopt sustainable and innovative practices to recover from the setbacks due to the pandemic. In this regard, a survey related to current Front Office practices has been conducted in more than ten hotel properties in Delhi-NCR region. These practices are compared with those which were prevalent during the pre-covid times.

Technical Session Track -2: Promotion and Marketing

Session Chair: Mr. Argha Chakraborty, Principal, IHM Gurdaspur and

Dr. Nishikant Kumar, BIT Meshra, Ranchi, Jharkhand

Trina Deka & Dr. Sudhanshu Verma presented paper on “Social Media- An overhyped tool for destination marketing, being used awfully towards sustainable tourism” emphasized on Social media allows the people to post unscrupulous data about almost anything. The data needs to be converted into information for the marketers to be used fruitfully. Since the input and editing of data is not controlled hence conversion of this data

into useful information is very difficult. The main objective of this study is to examine the authenticity of the information available on social media and to analyses how effectiveness of using social media for marketing and promotion of a destination, through it.

Abhishek Chowdhury & Chandrokala Biswas presented paper on “Tourism Marketing Strategies for Lady Travelers: A Case Study On Tourism Marketing Strategies for Lady Travelers & Feedback from Hospitality Professionals in Mumbai” emphasized on as the tourist market becomes global, identification of gender differences in tourist behaviors and the ability to meet the gender specific need will be the key to successful differentiation of the tourism product. Unfortunately, there is reluctance by many tourism writers and practitioners to recognize gender specific differences and to fully incorporate gender issues into the design and marketing of travel and tourism products.

Ratan Lal Sahu & Seema Jain presented paper on “The Transformation of Tourism Industry in Post Covid 19 Era and Its Impact On Travel and Tour Businesses” emphasized on CVOID 19’s effects on the tourism industry and its transformative power for both professional and researchers are the goal of this study which will help both groups better manage COVID19 situations pertaining to the industry. This article provides an overview of the COVID 19 tourism destinations effects and how they can be used in tourism research.

Dr Harshada Satghare & Nishant Sutare presented paper on “Use of Social Networking sites for Tourism Marketing: Current Scenario & Future Prospects” emphasized that nowadays Social Networking Sites has become an unavoidable component of marketing strategies of every small and big travel organization. Moreover, new social media channels are emerging and influencing the methods of tourism marketing now then. Hence the present research has aimed to anise the present usage of social networking sites among the public and private tourism stakeholders and their further plans related to the use of sites.

Neha Dubey presented paper on “Marketing strategies of airlines operating in India with its impact on customer satisfaction” emphasized on the aviation industry plays a significant role in contributing to the GDP through the travel and tourism sector in the Indian economy. The civil aviation industry in India has emerged as one of the fastest growing industries in the country. After China and the United States of America, India has become the third-largest domestic aviation market in the world.

Pratim Chatterjee & Debasish Batabyal presented paper on “Analyzing Reviews for Future Marketing of Jyotirlings in India with Special Reference to Kashi Vishwanath Temple, Varanasi, India” emphasized on Varanasi or Benaras is believed to have been one of the oldest extant cities in the world, with Kashi Vishwamnanth as its spiritual identity and religious salvation. India’s twelve Jyotirlings is also one of the oldest extant pilgrim-circuits of my mythology, religion and history. The present article is based on reviews in Trip Advisor for all these twelve Jyotirlings in India, and surprisingly the pride of this Jyotirling is found dwindling.

Rimjhim Neog presented paper on “Destination Designing, Marketing and Management: Issues and consideration” emphasized on Tourist have always attracted to specific locations. Destination designing and planning on the other hand is new phenomenon for tourism industry. Previously travelers travelled to places of their choice (beaches, old cities, pilgrimage tours, hill stations etc.) that had developed into tourist destination through time, because of their unique traits, they are popular tourist destinations.

Sahil Sharma & Dr. Jeet Dogra presented paper on “Inputs for effective marketing of Hospitality in Ranchi” emphasized on the tourism and hospitality industry is full of competition today, effective promotion and marketing of products and services play a key role in the overall success of nay business. In this study, the researchers identify key experiential dimensions of hospitality services in Ranchi.

Harjot Kaur, Shaina Arora & Jyoti Sharma presented paper on “Social Media Marketing: A Paradigm shift in tourism marketing with the advent of social media” emphasized on Social media has altered every part of our existence, including our consumption habits. These advancements have had a tremendous impact on organizations, primarily by enabling new marketing methods. The paper summarizes recent debates about the future of marketing and how businesses market to their customers using different social media platforms.

Day 2, March 12, 2022

Second day of Conference started with welcoming of guests by Dr. Bhupesh Kumar, Principal, IHM Ranchi. The Chief Guest for Day 2 was Mr. L. K. Ganguli, Director(A&F), National Council for Hotel management, Noida.

Mr. L. K. Ganguli in his speech informed about the fast growing travel and tourism industry. Tourism has experienced continued growth and expanding diversification to become one of the fastest growing economic sectors in the country. Tourism is closely linked to development and involves a growing number of new destinations. These dynamics have turned tourism into a key driver for socio-economic progress. He appreciated IHM Ranchi for conducting an international conference.

Key note Address by Prof. Manohar Sajnani, Director Amity Institute of Travel and Tourism at Amity University Uttar Pradesh, Noida, India on “Sustainable Community Development”. In his keynote he told Sustainable Community Development may be defined as environmentally, socially and economically benefits people without disturbing the ecosystem. Today population of world has increased significantly which cause degradation of environment due to massive use of natural resources. Hence it has become essential to make every community economically and prosperously sustained. Further as the population increases there will also be increase in the use of bare essential of live needs as food, water & shelter etc. when a community becomes sustainable it generate not only profit economically, but also provides social equality and friendly environment. He said happiness is the key of tourism.

Keynote Address by Prof. Ashish Dahiya, professor, Hotel & Tourism Management. M.D, University, Rohtak, Haryana on “Understanding life skills and making our life blissful with their application in everyday life”. He told that leisure is the way to life. Life skills is a term open to wide interpretation, it is used to describe a set of basic skills acquired through learning and direct life experience that enable individuals and groups to effectively handle issues and problems commonly encountered in daily life. He said behavioral changes through life skills: Happiness, Knowledge, Motivation, Acceptance, Good habits, Life style.

Keynote Address by Prof. Parikshat Singh Manhas, Director, School of Hospitality & Tourism Management (SHTM), Professor, The Business School (TBS), University of Jammu, Jammu & Kashmir on “Quality Enhancement in Tourism & Hospitality Industry”. The COVID-19 pandemic has seriously affected the political and economic development pattern in the world. It has deeply changed the hospitality industry and human resource service mode of hospitality. Livelihood

of a lot of people depends on tourism & hospitality industry. Once the recovery process has started we have to address all globally how to build up a better blue print. Trust is a very important factor to create sustainable tourism all over the world.

Technical Session Track -3: Sustainability and Environment

Session Chair: Dr. Anand Kumar Singh, Principal, IHM, Bhopal, Madhya and

Dr. Sonia Sharma, Associate Professor, IGNOU, New Delhi

Dr. Supriya Sikari presented paper on “Community Sustainability and Community Development Through Tourism Practices: An empirical study on ‘Natungram Craft-Village” considered to be the largest and fastest growing industry, tourism causes in building and reviving country’s economy by earning foreign exchange, generating employment and boosting indigenous business opportunities. Tourism also contributes in Socio-cultural development by understanding, participating, practicing and respecting each other’s culture both by tourist and host community.

Anup.S.Patwal & Dr. Jagdeep Khanna presented paper on “Starting Homestay Business Post Covid-19: A Social Entrepreneurial Approach” emphasized on the primary goal of this research is to use social entrepreneurship to make the homestay business more competitive after the corona virus(COVID-19) pandemic. The data is acquired from government organizations, ministries, and commercial travel businesses participating in the domestic travel and tourism sector.

Gagandeep Soni, Dr. Sarah Hussain & Saima Kareem presented paper on “The Impact of Environment Friendly Practices On Customer Satisfaction in Hotels: A Review of Literature” emphasized on The study’s goal is to examine at diverse environment friendly measures employed by the hospitality sector and analyze their influence on customer satisfaction. From 2000 to 2020, 31 publications with keywords like “environmental friendly,” “customer satisfaction,” “customer loyalty,” and “sustainability” were downloaded from major online research databases such as Google Scholar, Science Direct, Research Gate, and Emerald Insights.

Neha Kumari & Dr. Nidhi Nayna presented paper on “Women Career Elevation in Hospitality Industry: An Overview” elaborate that nowadays, women hold incredibly unique status in a society, they played various roles in their institutions such as family, political or other social groups. Moreover, in today’s Indian industry women are gaining more power and positions as compared to past.

Ravi Kumar & Dr. Bhupesh Kumar presented paper on “Tribal Tourism Planning and Development in Jharkhand: An Application of Four Hs of Indigenous Tourism” emphasized on the state of Jharkhand “Nature’s hidden Jewel”, come into existence on 15th November 2000 is the land of Bhagwan Birsa Munda. The state is blessed with rich natural mineral resources, diverse flora and fauna and has enormous tourism potential with Tribal Tourism, Religious Tourism, Heritage Tourism, Mining Tourism, Eco Tourism, Adventure Tourism. There are as many as 32 tribes in the state of Jharkhand, each tribe have a unique culture, custom, tradition and heritage.

Rohan Joglekar & Tanya Singh presented paper on “To study the significance of Sustainable Tourism in India” emphasized on Tourism industry is considered as one of the fastest growing industry in the world. It is an important source of foreign exchange as well. Tourism sector is extremely sensitive industry which affected by various environmental factors and incorporates distinct features of information of the society not only of one country

but across the world.

Banani Mondal & Suman Ghosh presented paper on “A Study on Green Hotel Practices and Achievement of Sustainable Development Goals” emphasized on Hospitality and Tourism of India has emerged as one of the key service sectors in the context of the country’s economy and have led the way for development. The present day scenario of the hotel industry has changes with the shift of focus of the global traveler from high rise hotel buildings in cities to places that are close to nature and have a peaceful natural environment which does not damage the natural ecosystem and ecology around.

Suchismita Roy Indra & Ishika Karia presented paper on “A study on new practices adopted by Hotels in Housekeeping Department in 5 star hotels in Mumbai post Covid 19” emphasized on the hotel is a unique place for people to interact, get together and exchange ideas. Hotel employees are employees who work side by side to provide guests with the best possible experience. Housekeeping departments are often overlooked, but their work affects all departments of the hotel. Over time, the housekeeping sector has changed significantly with new practices following the Covid-19 pandemic.

Vimal Kumar, Surbhi & Bhavesh Gupta presented paper on “A Study of New Challenges in learning for students pursuing hospitality programs and new demands of Employers in hospitality sector in District Faridabad, Haryana” emphasized on we have seen a surge in the universities and stand-alone institutions offering long term and short term hospitality a programs and modules in the preceding years to support varying human resource demands in the hospitality and tourism sectors. The purpose of the study to find out and address the new challenges encountered by the hotel management students in online learning and the new norms applicable in Industrial Training & placement of Hospitality students in the post pandemic times.

Arvind Sonkamble & Pallavi Yedgaonkar presented paper on “To Study the Role of Hospitality in Health Sector” emphasized on Health plays vital roles in today’s lifestyle, people are travelling for many purposes tend to have food outside. Youth like to try different cuisine which is one of the major causes of effecting health negatively. Hotels, restaurants and other hospitality sectors plays important role in serving hygienic food in clean ambiance.

Abinash Dash & Sambit Suman presented paper on “Bibliometric Analysis of Central Finance Assistance (Cfa) Seminars by Ministry of Tourism from 2017 -2020” emphasized on Research performance is an important part of academic pedagogy system. Continuous research activities show continuous expansion in capacity building of academic as well as academic milieu. The Ministry of Tourism provides financial Assistance (CFA) to establish and upgrade the Institute of Hotel Management Catering Technology & Applied Nutrition(IHMs) and the National Council of Hotel Management in the country.

Madhuri Deshbhratar & Suchismita Roy Indra presented paper on A Study On Changing Trends in Housekeeping Department of Five Star Hotels in Mumbai Post Covid- 19 emphasized on this pandemic no other department than the Housekeeping department has evolved so rapidly. As we all know the hospitality industry is a dynamic industry and the housekeeping department plays a vital role in keeping the hotel clean and safe.

Technical Session Track -4: Culinary and Cultural Tourism

Session Chair: Dr. Urvashi Yashroy, Director, Tuli College of Hotel Management, Nagpur, Maharashtra

Dr. Aarti Meshram, Principal, Government Institute of Hotel Management & Catering Technology, Nagpur

Dr. Amit Kumar, CT University, Punjab

Srijani Chatterjee & Vikram Singh presented paper on “Prospect for Development of Sualkuchi as a Destination for Cultural Tourism: Perceptions of Local People and Tourists in Assam” emphasized on Sualkchi is a weaver’s village in Assam, having immense potential as a center for culture and heritage. This village is home to around 17000 handlooms, and the weavers here consider this an heirloom passed on from generation to generation. The people of this area also suffered hugely due to the pandemic and these flag bearers of heritage and traditions are surviving on the bare necessities.

Siddhartha Dey, Nomita Dey & Harveer Singh presented paper on “Sustainable Food Consumption: An Overview of Contemporary Preserve Food Items” emphasized on Sustainable tourism has become a progressively popular field of research since the late 1980s. However, the sustainable tourism debate is patchy, disjointed an often flawed with false assumptions and arguments. This paper is a brief critique of some of the weaknesses in the sustainable tourism literature.

Manish Semwal & Anup S Patwal presented paper on “A Systematic Literature Review on Local Food Tourism and Regional Development in Uttrakhand” emphasized on the use of food as a distinctive feature of locations, as well as its ability to influence visitor’s travel decisions, is a contentious issue in academics. Various nations utilize different phases to refer to Tourism and Food. Food tourism, gastronomic, and food tourism are all interchangeable terms.

Rishabh Kumar, Deepanshu Khurana, Akhil Chawla & Dr. Suneel Kumar presented paper on “A Critical Investigation into the Emergence and Rise of the Cloud Kitchen” expressed the major objective of this is study is to see the emergence of cloud kitchens. In the Modern era where the generation wants everything on the mobile; Cloud kitchen to get more popular. Cloud Kitchens are an increasingly vivid model that a lot of new generation entrepreneurs can move into in recent times.

Deepti Yadav & Dr.Gaurav Bathla presented paper on “A study on the factors affecting the change in food lifestyle of the consumers during COVID-19: a special reference towards convenience food” emphasized on the purpose of this research is to study the change in the consumption pattern of food during the covid-19 pandemic in India. The study focused on the convenience food-related lifestyle and behavior of the consumers changed due to pandemic Objectives were fulfilled by collecting information from questionnaires through a google form.

Dr. Dhanraj Kalgi, Ashwini Talaulikar & Yogendra Tanwar presented paper on “The study of advancement in the Tourism and Hospitality industry during Post Covid-19 pandemic” emphasize on Post Covid-19 pandemic has brought a new revolution in tourism and hospitality. The new normal put into practice by the government had challenged the tourism and hospitality industry to evolve new service processes for their revival and survival. Emerging technology turned to be a boon to this industry as it aided in virtual reality tours, Internet of thighs, voice search and contactless payments to provide and maintain the quality of service and customer satisfaction.

Apurba Chakraborty & Dr. Santosh Kumar Upadhyay presented paper on “How the COVID 19 Pandemic, Effects on Tourism & Hospitality Industry, of Dooars Region: An Overview” emphasized on Hospitality & Tourism industry in Dooars has been main contributor to the revenue of income by increasing the GDP Growth of North Bengal. Tourism Industry of Dooars not only employs workers in cities but also provides an earning base for the rural population.

Baljit Singh Kalsi presented paper on “Culinary Tourism- An Upcoming Opportunity for Tourism Industry in Jharkhand”.

Dr. Dhanraj Kalgi, Ashwini Talaulikar & Asmita Patil presented paper on “To study the significance of relationship marketing for improving customer loyalty in hospitality and tourism industry” expressed the relationship marketing is a type of marketing originated from direct response marketing campaigns which accentuates not only on retention of customer but also on satisfaction comparatively than sales dealings. Relationship marketing inspires the establishments of hospitality and tourism to cultivate relationships with guests, suppliers, peers and partners, to uphold their reliability to the trade.

The conference concluded with Valedictory Ceremony and Workshop delivered by Dr. Bharti Gupta, Assistant Professor, Department of Tourism & Travel Management, Central University of Jammu, Jammu & Kashmir on topic “How to Write & Publish Research Paper for International Journals” emphasized on to know about what to keep in mind before write a paper, things related to writing for Avoiding Desk Reject, how to pick your target journal, understand the meaning of Bibliometric and methods, to understand the meaning of citation, citation index and about the measures that emerge from citation analysis and to know about the Peer Review Process, 4Ps of Publishing, Publication ethics, Open Access Journals, UGC-CARE, useful softwares and SCI-HUB.

The concluding vote of thanks was given by Dr. Bhupesh Kumar, Principal, IHM Ranchi & President of ICTTHC 2022 who acknowledged the efforts of all the Researchers and Presenters for their excellent cooperation and contribution to the Tourism and Hospitality field.



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