Vikas Suri, VP Operations & Development, Lords Hotels & Resorts

Major factors behind the growth of Wine tourism in India ?

India has seen the emergence of several reputable wineries and vineyards across the country. Regions like Nashik in Maharashtra, Karnataka, and Himachal Pradesh have gained recognition for producing high-quality wines. The growth of the wine industry has naturally led to an increase in wine tourism. Other factors are that picturesque vineyard settings offer an appealing backdrop for tourists. Wine tastings, grape stomping, and cultural insights enhance the visitor experience.

How has the placement/ demand of wine in Hotels changed over time?

The placement and demand for wine in hotels in India have significantly increased over time. Previously, wine was relatively niche, with limited availability and demand. However, as wine culture has grown and wine quality has improved, Our hotels prominently feature wine on their menus. There’s a notable shift towards offering diverse wine selections, wine pairings, and wine-related experiences to cater to the evolving preferences of guests .

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

Certainly, key factors in managing and serving diners’ wine options include a diverse wine selection, knowledgeable staff, proper storage, professional presentation, expert pairing recommendations, precise temperature control, transparent pricing, suitable glassware, wine events, and wine education to enhance the overall dining experience.  Distil bar in our Hotel’s pays special attention to all these factors .

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

The wine industry has seen global supply growth, with new regions and improved technology. Customer demand has shifted towards diverse tastes, wine education, and sustainability. Our Hotels have adapted these by expanding wine offerings, providing education, and promoting wine tourism, enhancing the overall guest experience.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

Wine plays an essential role in the customer experience in Indian hotels by enhancing dining experiences, offering cultural enrichment, and personalization, and adding sophistication to celebrations and events, making hotels more attractive to a diverse range of guests. At our distil bar we regularly organize wine tasting , pairing, wine education sessions for our guests. 

—-