October 2024: Visit Hungary, the international brand of the Hungarian National Tourism Authority, recently organised a successful networking evening in New Delhi for top Indian travel agents and tour operators.

The event, held at the Embassy of Hungary, aimed to strengthen ties with the Indian travel trade and welcomed 70 guests from across the luxury, leisure, and MICE sectors. H.E. Mr. István Szabó, Ambassador of Hungary to India, addressed the gathering.

The event began with a welcome address by Lubaina Sheerazi, CEO and co-founder of BRANDit, which set the stage for an engaging networking session. Ivan Ljubinkovic, Regional Head of Business Development-India, Visit Hungary, provided a detailed overview of the diverse opportunities the country offers to Indians across leisure, MICE, celebrations, and destination weddings. He also emphasized Hungary’s ability to meet the growing and varied demands of the Indian market.

Presentations by key Hungarian partners, including Marriott International, Kempinski Hotels, Duna Cruises, Corinthia Hotels, Lotus Voyagers Group, MIKI Travel, Up Hotel Budapest, and Dúzsi Tamás Family Winery showcased the wide-ranging experiences, reinforcing its potential as a premier destination for Indian tourists.

The evening concluded with a networking dinner, providing participants with the opportunity to explore collaborations and discuss strategies for promoting Hungary as a leading travel destination.

In addition to the networking event, the Visit Hungary delegation conducted a successful two-city sales mission, meeting with key agents, MICE operators, Delhi Airport Authority, Indian carriers, corporate and OTAs in Mumbai and Delhi. These efforts further solidified the groundwork laid over the past year.

With Indian tourism to Hungary on the rise, the event effectively positioned Hungary as a top choice for Indian travellers, boosting awareness and driving demand for visits to Budapest and beyond.

Visit Hungary remains committed to deepening its engagement with the Indian market by offering tailored experiences that resonate with travellers’ preferences. Strengthening partnerships with trade and corporate will be a key strategy moving forward to tap into the expanding outbound segment. With a growing focus on wellness, gastronomy, and cultural immersion, Hungary is well-positioned to become the top standalone European destination for Indian visitors in the coming years.

About Visit Hungary

The Hungarian National Tourism Authority operates in international markets under the brand name Visit Hungary. Visit Hungary performs domestic and international sales and marketing communication tasks related to tourism, manages the international tourism representation, executes image and product campaigns both in Hungary and abroad, produces tourism and image publications, conducts research and analysis in support of marketing communication activities, and participates in tourism trade fairs to promote the destination.

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