December 2023: Visit Hungary recently organised its first familiarisation trip for the Indian travel trade partners to showcase leisure and MICE offerings in Budapest and beyond. Facilitated by BRANDit, the trip hosted six agents from Axplore, Harmony Tours, Varun WorldWide, Kesari, FCM, and Trawell Stories on December 4-6, 2023. They travelled through notable cities, gaining insights into attractions tailormade for leisure and MICE segments.

The trip began with a visit to the Etyek Wine City on the outskirts of Budapest, where members of the trade fraternity indulged in a wine-tasting experience and learned about Hungarian winemaking traditions. The journey continued to the House of Music, a contemporary cultural landmark where they unravelled Hungary’s musical heritage. The day culminated in a lavish dinner on the Danube cruise.

A workshop at the luxurious Kempinski Hotel Corvinus included a market overview presented by representatives from various countries. It was followed by a meeting with Hungarian travel companies enabling the attendees to gain a nuanced knowledge of leisure activities, MICE facilities, and lesser-known facets of this European nation. The group also visited the famous Lake Balaton and Tihany Abbey, known for its architecture. The journey concluded with an excursion to Balatonfüred, a charming lakeside town, and a walking tour of Veszprém.

The agents brought back memories of innumerable natural and architectural wonders complimented by luxury and culinary offerings that make Hungary a versatile year-round destination.

—–