Ashish Baluni, Food and Beverage Manager, Taj Fort Agauda Resort & Spa, Goa

Major factors behind the growth of Wine tourism in India

Wine tourism in India has experienced significant growth in recent years, and several factors contribute to this trend. Firstly, the emergence of world-class wineries in regions like Nashik, Maharashtra, and Karnataka has played a pivotal role. These wineries produce high-quality wines that are gaining recognition both domestically and internationally. Secondly, changing consumer preferences and a growing interest in wine culture have fueled the demand for wine-related experiences. Tourists and wine enthusiasts are increasingly looking for unique and immersive experiences, such as vineyard tours, wine tastings, and food pairings. This has led to the development of wine tourism packages by wineries and hospitality establishments.

Additionally, government support and policies promoting wine production and tourism have been instrumental. Initiatives like wine festivals, ease of licensing for wineries, and efforts to create wine routes have encouraged the growth of wine tourism.

The rise of wine-related events and festivals, such as the SulaFest and Grape Escapade, has also contributed to the popularity of wine tourism in India. These events attract a diverse audience and provide a platform for wine education and appreciation.

Furthermore, the natural beauty of wine-producing regions, with their picturesque vineyards and serene landscapes, has added to the appeal of wine tourism. Tourists often combine wine tours with leisure and relaxation, making it a holistic experience.

How has the placement/ demand of wine in Hotels changed over time?

The placement and demand for wine in hotels have evolved significantly over time. As a Food & Beverage Manager, I can provide insights into these changes:

Wine Lists, Variety and Wine Pairing: In the past, hotel wine lists were often limited, featuring a few popular wine choices. However, over time, there has been a substantial increase in the variety of wines offered. Hotels now tend to have extensive wine lists that cater to a diverse range of tastes and preferences. This expansion reflects the growing interest and knowledge of guests about wine. The demand for wine pairing with meals has grown. Guests today are more interested in the art of matching wines with specific dishes to enhance their dining experience. Hotels have responded by providing expert sommeliers or wine stewards to assist guests in making suitable wine choices.

Local and Regional Focus with wine events and experiences: Many hotels have started to emphasize local and regional wines, promoting the idea of supporting local wineries. This trend aligns with the broader movement of “locavore” dining, where guests seek to explore and savor local flavors and products.Wine Events and Experiences: Hotels now frequently host wine-related events, such as wine tastings, winemaker dinners, and wine appreciation classes. These experiences not only cater to wine enthusiasts but also create opportunities for guests to learn and engage with wine culture. The availability of wines by the glass has become more common. This allows guests to explore different wines without committing to a full bottle, making it more accessible for a wider range of diners. Today’s digital age has made information about wine more accessible. Guests often research wines online before visiting a hotel or restaurant. Consequently, hotels have adapted by providing online wine lists and resources to help guests make informed choices. We believe in offering personalised wine experiences, allowing guests to customize their wine selections based on their preferences, budgets, and dietary restrictions.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

Managing and serving wine effectively is crucial in today’s dining experience. Some of the key factors for us would be to curate a diverse wine list that complements our menu and caters to different tastes and budgets. Hiring services of a wine steward who can guide diners through the wine selection process and have in-depth knowledge of the wines listed. Ensure proper wine storage conditions, including temperature and humidity control, to preserve the quality of your wine. High-quality wine glasses designed for different wine styles are a must along with adequate training to staff in opening bottles, allowing the guest to taste and serve at the correct temperature. Price wines fairly and transparently to ensure there is a range of options that cater to various budgets. Highlight wines that offer exceptional value. Create an organized and informative wine list that includes descriptions, tasting notes, and wine ratings if available. A well-structured list makes it easier for diners to choose. Fort today’s discerning traveller, consider including sustainable, organic, or biodynamic wines on your list to align with eco-conscious diners’ preferences.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

Over the years, the global wine supply has expanded considerably. New wine-producing regions have emerged, and technological advancements in viticulture and winemaking have improved production efficiency. This growth in supply has resulted in a more diverse range of wines available to consumers. Customer demand for wine has evolved substantially. There is now a greater interest in wine culture, including wine education and appreciation. Customers seek unique and authentic wine experiences, from exploring different grape varieties to understanding the terroir of wines. Consumers are increasingly interested in the concept of terroir, which emphasizes the unique characteristics of wines based on the specific region where the grapes are grown. This has led to a preference for wines that express a sense of place and authenticity. Sustainable and Ethical Practices: Sustainability and ethical considerations have gained prominence. Many wine enthusiasts prioritize wines produced through sustainable, organic, or biodynamic methods. Brands that align with these values are well-received. The Internet and social media have played a significant role in shaping customer preferences and choices. Consumers now have access to extensive information about wines, including reviews, ratings, and recommendations, influencing their selections.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

Wine complements our culinary offerings seamlessly. It elevates the flavors of our dishes, providing a harmonious and complete dining experience. Our wine selection is carefully curated to pair well with the diverse range of cuisines we offer. We understand that our guests have diverse preferences when it comes to wine. Our extensive wine list ensures that there is something for everyone, catering to various tastes, budgets, and occasions. This diversity empowers our customers to make choices that align with their preferences. Our knowledgeable sommeliers or wine stewards are available to assist customers in selecting the perfect wine. They provide expert recommendations and can explain the nuances of different wines, enhancing the educational aspect of the dining experience. Wine often plays a central role in celebrating special occasions. Whether it’s an anniversary, birthday, or romantic dinner, our guests appreciate the opportunity to select a bottle of wine that adds a touch of elegance and significance to their memorable moments. We frequently host wine pairing events, where customers can explore the art of matching wines with our dishes. These events offer a unique and interactive experience, allowing customers to deepen their understanding of wine and food pairing. Customers expect consistent quality in our wine offerings. We take pride in maintaining the highest standards of wine storage and service, ensuring that every bottle served is of exceptional quality.

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