Manmeet Singh, Director of Operations at Novotel Mumbai Juhu Beach

Major factors behind the growth of Wine tourism in India

The growth of wine tourism in India can be attributed to several pivotal factors. Firstly, changing consumer preferences have seen an increasing appreciation for wine, both as a beverage and as part of a broader culinary experience. Secondly, rising disposable incomes have afforded individuals the means to explore leisure activities like wine tourism. Moreover, India boasts picturesque winery destinations, which provide a scenic backdrop for wine enthusiasts. The Indian government has also extended its support through favourable policies and initiatives, further nurturing the wine tourism industry. Lastly, the convergence of wine with culinary tourism has elevated its appeal, making it a prominent feature in social gatherings, corporate events, and other occasions.

How has the placement/ demand of wine in Hotels changed over time?

The landscape of wine in Indian hotels has undergone a profound transformation over time. This evolution is characterized by the expansion of wine offerings. Hotels now boast extensive wine lists, which cater to diverse tastes and preferences. In parallel, staff training programs have been instituted to ensure that hotel personnel are well-versed in the nuances of wine service. Dedicated wine cellars have become commonplace, ensuring optimal storage conditions for wines of various vintages. Additionally, curated wine pairing menus have emerged, enhancing the overall dining experience. These changes reflect a dynamic shift towards providing guests with a comprehensive and elevated culinary journey.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

In contemporary dining scenarios, wine has assumed an indispensable role, enriching the overall experience. Several factors contribute to this newfound significance. The knowledgeable staff are instrumental in guiding diners through the selection process, ensuring that the wine complements the cuisine perfectly. Also, proper storage conditions are maintained to preserve the integrity of the wines. The personalised wine pairing recommendations further tailor the experience to individual preferences. Most importantly, emphasis on presentation elevates the aesthetic appeal of wine service, making it an integral part of the dining ritual.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

The wine industry in India has undergone a remarkable evolution in recent years, characterized by substantial growth and improvement. This transformation can be attributed to a surge in consumer demand, with more Indians embracing wine as a beverage of choice. Consequently, the number of wineries has proliferated, contributing to higher production volumes and an overall enhancement of wine quality. This evolution has presented new opportunities and markets for our brand, reinforcing our position as a prominent player in the industry. Moreover, the wine industry has harnessed technology to its advantage, with innovations like virtual reality vineyard tours in dining venues, making wine more socially acceptable and encouraging guests to choose wine over other beverages.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

Wine occupies an indispensable role in elevating the customer experience within our brand. Whether in a hotel, restaurant, or airline, a meticulously curated wine selection enhances and enriches memorable moments for all patrons. Wine-tasting events and wine-pairing dinners offer unique and immersive experiences, further differentiating our brand from competitors. A well-stocked cellar with thoughtfully selected wines not only attracts a discerning segment of guests but also fosters loyalty among our clientele, underscoring the importance of wine in our overall offering.

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