Article by Vikas sharma Director of sales and marketing The Raj palace , world’s leading heritage hotel , SLH group , Jaipur, Rajasthan, India 

Global hospitality enabling latest advanced technology to serve seamless customer experience, additionally, technology driven – transformation leverage reduced operational cost, and helps to increase significant productivity, simultaneously add value to products and services offered to customers. primarily, implanted technology incline cost however in long run gradual reduction in operational cost due to technology efficiency derivates additional revenue which can be re-inject for business organic growth. Wherein incorporating latest technology in hospitality needs suffice research and outcome since entity’s main aim to serve unrivalled customer experience.

Fundamentally, certain extent market research and assessment is key aspect to insight local competitors’ behavior and approach towards implementation of advanced technology to penetrate the target market, additionally, hospitality industry perceive conceptual technological model, effectively, implant technological advancement helps to yield in bookings, generate ancillary revenues to different hotel departments. ironically, innovation, implementation, and opportunity (3I) largely depend on greater business analytical approach, therefore, hospitality business no different than any other industry. However, in hospitality, customers are pragmatic and believe in personalization since overall customer experience is key attribute for repeat business and word of mouth marketing.

Nowadays, valued customers are price sensitive and accessibility to detailed information through availability of round the clock internet service, therefore, small, medium, and large hospitality businesses need to be extra careful before unleashing product and services information, adding to that, customers make instant buying decisions which can be challenging for businesses to leverage true information on direct or in-direct distribution channels.

In contrary, barrier and difficulties hinder successful implementation of information technology, software upgradation, automation which can be costly, and importantly, such barriers include employees willingness to learn constant innovated technology, managers support and time to train employees, owners bold investment decision to leverage additional revenue analyzing ROI in certain time-frame. utmost, customers attitude, expectations and also resistance to adopt the new technological advancement which as challenging as for hospitality Industry. Despite of challenges we faced post-covid, At The Raj Palace, Jaipur, world’s leading luxury Hotel, simultaneously, expanded diverse business portfolio in name of TIPTOP Pvt. Ltd, Jaipur, Rajasthan , India , researched and developed Human resource management software for employees geo-location sign in-out mobile application, face -recognition monitor, online payroll, workspace, training & development , front desk kiosk for customers express check-in-out , touchless thermal camera for temperature monitoring which serves covid- friendly environment for internal and external customers, adding to that, proactively, our research team believes in constant technological innovation for hospitality industry which unleashes benefits for The Raj Palace Hotel as well as other hospitality businesses .

In essence, implied technological advancement should benefit the businesses , however, it is crucial to draw the line since too technological advancement can ruin real customer experience, in fact, hospitality’s core object to serve memorable customer experience rather than sci-fi museum experience

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