The Switzerland Travel Experience (STE) 2022 brought together over 60 leading travel agents and tour operators from across India associated together with 21 partners from the Swiss tourism industry including destinations, hotels, attractions, public transportation, mountain excursions, and other related companies, at its annual event held in Goa between March 14-17, 2022. In the wake of the tourism sector emerging from its most challenging years, Indian tourists are increasingly looking at Switzerland as a preferred travel destination. 

According to the main tour operators, there has been a 40% increase in enquiries from Indian travellers for Switzerland. This is not only because of the plethora of activities available in the scenic country like adventure, sports, culture, food but also because of the multiple experiences it offers for all types of travellers be it solos, couples, families as well as the adventure seekers. 

The rise in interest can also be attributed to Switzerland’s longstanding reputation as one of the cleanest countries in the world, and additionally, because the country has been keeping up with the needs of today’s traveller for authenticity, proximity to nature and considerate consumption as part of their Swisstainable sustainability strategy. Multiple safety measures put in place during the pandemic like the ‘Clean and Safe Label’ which promotes strict protection plans laid down by the government and boosts the guests’ confidence in Switzerland as a travel destination have also led to great confidence in the country among Indian travellers. 

“As the borders opened up, confidence in travel returned with the acceleration in vaccination programs making travellers seek out new experiences to make up for the many months spent under restrictions. This has led to pent-up demand among travellers who have been waiting for months to take forward their global travel plans. We are very pleased with the way Indian travellers are increasingly looking at Switzerland as an all-year-round destination that has something for every member of the family. With SWISS operating direct flights between Switzerland and India since January, Indian guests can conveniently travel to the country and make the most of their stay here,”

Mr Misha Gambetta, Director, Switzerland Tourism India.

At this event, the travel trade was able to get all the latest information and updates about Switzerland and its various touristic products and offerings for the optimistic 2022 travel season.

About Switzerland Tourism:

Switzerland Tourism (ST) is a federal public corporation. Its mission, as decreed by a Federal Resolution of 16 December 1994, is to promote Switzerland as a holiday, travel and conference destination both at home and abroad. The Board comprises 13 representatives from the tourism sector, and from business and political circles. Around 220 employees work in Switzerland and in 28 countries. Switzerland Tourism opened its first office in India in 1997 in Mumbai, followed by an office in Delhi in 2000.

Switzerland Tourism works with many organizations and companies, for example, Swiss International Airlines, Swiss Embassies and Consulates and Business Councils. It also invites the representatives and agents of travel and tourism agencies every year to visit Switzerland in different times and seasons; it also invites a group of the representatives of the leading media to see the most famous Swiss tourist landmarks. Tourism in Switzerland occupies rank no. 4 in terms of export revenues following the chemical and metal industries and luxury watch-making industry.

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