• Sri Lanka Tourism extends its promotion in the Indian market!
• To launch the “You’ll Come Back for More!” global campaign in India

Colombo – Sri Lanka, 7th June 2024: The Sri Lanka Tourism Promotion Bureau (SLTPB) and Sri Lanka Convention Bureau will be hosting a B2B Roadshow and a Networking evening in Indore, Vadodara, and Surat on the 10th, 12th, and 14th of June 2024, to promote Sri Lanka as a year-round destination for all segments of tourists. The intention of this event is to attract more visitors from Madhya Pradesh and Gujarat by highlighting the country’s diverse tourism offerings to its key markets in India.

Under the leadership of Mr. Harin Fernando, Honorable Minister for Tourism, Lands, Sports, and Youth Affairs, the delegation will be led by Mr. Krishantha Fernando, General Manager of Sri Lanka Convention Bureau along with over 40 stakeholders from the tourism sector. The delegation comprises of Destination Management Companies, (Leisure and MICE) leading hotels & resorts, homestays, tour operators and other service providers from Sri Lanka. The industry stakeholders will engage in B2B interactions with their industry peers in each city.

Further, this series of B2B Roadshow will provide an opportunity to highlight the country’s vision, new tagline and the future tourism development plans. Furthermore, this event will provide a platform to the local delegates to interact with Key Influencers, Corporates, MICE Agents, Trade Associations, and others Service Providers.

Sri Lanka Tourism has set an ambitious target of drawing 2.5 million tourists in 2024. To reach this goal, Sri Lanka launched an innovative “You’ll Come Back for More”; 360-degree, global marketing campaign. Sri Lanka made a significant impression by promoting its attractions and tourist spots at the leading international meeting platforms, such as Arabian Travel Mart in Dubai. In addition, to emphasize the importance of the global travel industry, a roadshow was held in three cities: Brisbane, Sydney, and Melbourne in Australia, as well as in Turkey.

About Sri Lanka Tourism Promotion Bureau:

Sri Lanka Tourism Promotion Bureau (SLTPB) is the official government agency responsible for managing all marketing and promotional initiatives pertaining to Sri Lanka’s travel and tourism sector. The Chairman, Managing Director, and Board of Directors of the Bureau are composed of representatives from various organizations such as the Association of Small and Medium Enterprises in Tourism, the Sri Lanka Association of Inbound Tour Operators, and the Tourist Hotels Association of Sri Lanka. The primary goals of SLTPB are to work with the Sri Lanka Tourism Development Authority, the Sri Lanka Conventions Bureau, the

Sri Lanka Institute of Hotel Management, and other travel and tourism stakeholders to market and advertise Sri Lanka both directly and indirectly as an exceptional tourist and travel destination that complies with the Tourism Development Plan. The promotion of Sri Lanka as a gateway into South Asia and its establishment as the region’s leader in tourism development and management are the main objectives of these initiatives.

About Sri Lanka Convention Bureau:

Sri Lanka Convention Bureau (SLCB) is the official governmental body and the main primary goal is to promote the growth of the MICE (Meetings, Incentives, Conferences, and Exhibitions) Industry in Sri Lanka.

SLCB is the go-to organization for meeting planners, incentive houses, corporations, and associations interested in arranging and executing events in Sri Lanka. From handling inquiries to providing support for events, SLCB offers a comprehensive range of services.

The three city Roadshow will be supported by the Sri Lanka Consulate General in Mumbai, Sri Lankan Airlines and leading Tour Associations. India being the key source markets for Sri Lanka, Sri Lanka Tourism will continue its marketing campaigns in key cities.

—-