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SOTC Travel harnesses rising demand for short holidays with launch of ‘Book Easy. Go Easy’ – Instant Holidays

Great deals on Easy Visa, Easy Travel destinations for the value conscious customer      Range of ready-to-book international short haul and domestic destinations     Attractive additional discounts/deals on great pricing Mumbai, July 13, 2023: SOTC Travel’s consumer data reveals high interest (87%)

  • Great deals on Easy Visa, Easy Travel destinations for the value conscious customer
  •      Range of ready-to-book international short haul and domestic destinations
  •     Attractive additional discounts/deals on great pricing

Mumbai, July 13, 2023: SOTC Travel’s consumer data reveals high interest (87%) for multiple short breaks from Indian consumers – across segments of couples/DINKs, group of friends, millennial/young working professionals and Gen Z. With a focused intent to target this rising demand for short getaways, SOTC Travel, a leading omnichannel Travel and Tourism Company has launched Book Easy. Go Easy – Instant Holidays by SOTC – an exciting range of ready-to-book holidays to international short haul and domestic destinations. In addition to its affordable pricing, the portfolio also offers attractive discounts/deals.

The Company’s sustained focus on digitization has resulted in a significant drop in the average age of its customers by approx. 10 years. Book Easy. Go Easy – Instant Holidays by SOTC has hence been designed to empower this digital native segment – to simply pick a holiday of their choice and book it seamlessly online, without any human interaction. The special range of holidays feature easy visa/visa-on-arrival/e-visa destinations to help plan a quick weekend/extended weekend getaway, starting from 3 nights – 4 days.

SOTC Travel’s Book Easy. Go Easy. – Instant Holidayshave been co-curated by its holiday experts based on customer feedback. The Company has handpicked favourite international destinations with easy visa regimes like Singapore, Dubai, Thailand, Indonesia, Vietnam, Bhutan, Sri Lanka – to quicken turnaround time; also attractive domestic locales including, Kashmir, Goa, Kerala, and Madhya Pradesh.

Inclusions: meals, quality hotels, insurance, transfers, sightseeing; airfare and visas (where applicable).

 “To make holidays quick and easy for customers, our ‘Book Easy. Go Easy – Instant Holidays by SOTC’ offers a range of handpicked closer to home international destinations that require easy visa/e-visa/visa-on-arrival to help customers book their quick getaways with ease and confidence, at affordable price points. Also on offer are top domestic locales. Starting at just Rs. 14,900.00*, our ‘Book Easy. Go Easy – Instant Holidays by SOTC’ offer great discounts and include meals, quality hotels, insurance, sightseeing, transfers; flights and visas (where applicable), thus ensuring a smooth holiday experience. All products in the portfolio are designed to ensure easy and effortless planning. All our customers need to do is simply book and go.”

Daniel D’souza, President & Country Head – Holidays, SOTC Travel 

About SOTC Travel

SOTC Travel Limited is a step-down subsidiary of Fairfax Financial Holdings held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC Travel is a leading omnichannel travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted millions of travellers across the globe for more than 70 years to various destinations around the world. A new age innovative holidaymaker, SOTC strives to make holidays a priority for every Indian. ‘We are for holidays’ and we want Indians to prioritize their holidays.

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komal.hospi@gmail.com

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