Ms. Komal Seth

Founder and Director of LINKIN REPS

It could be the result of social distancing or spending too much time with family, but solo travel is gaining popularity.

Group tours are typically seen as rigid, while solo travel is seen as flexible. As a result, many people prefer to travel solo since it allows them to meet new people and discover unique experiences that enrich and inspire them.

Travel has been severely affected by the pandemic, so people used this time to build bucket lists that included off-beat destinations away from crowd and mainstream tourist destinations. Itineraries that give them the thrill and adrenaline rush they seek, are preferred by this segment.

Solo travel is also emerging in India, especially after the pandemic, as I feel working from home and being surrounded by close-knit families for two years has taken a toll on human minds, leading people to opt for solo travel to hills and offbeat destinations in order to get some ‘me-time’.

In fact, the MNCs have allowed their employees to work from anywhere. When this occurs, corporate employees stay at upcountry locations with good wifi and mobile connectivity for longer periods of time. We see more bespoke and experiential staying options emerging in the last couple of years encouraged by such unique travel demand. Travelers often combine work with leisure and take solo trips to interesting locations while working from home. Due to the rise in demand, these trends are a sign that customer’s confidence has returned.

Solo travellers prefer short getaways, local experiences, and adventure treks or just some time alone during their vacations.

A majority of holiday-goers go solo at least once a year, and that trend is expected to increase, especially among women and adventure seekers.