Regent Connect will Personalise the Sales Journey to Engage and Convert Luxury Travellers

SINGAPORE, 30 OCTOBER, 2024 – Regent Seven Seas Cruises^®, the world’s leading ultra luxury cruise line, is building on its commitment to empowering and investing in its valued Travel Partners, with Regent Connect, the latest innovation from Regent’s travel partner programme, Regent Elevate.

An end-to-end content co-branding solution, Regent Connect is geared to supercharge the marketing and sales efforts of travel advisors, while delivering an unrivalled client experience. The innovative solution is complimentary to use and supports partner-client engagement throughout the sales process, from start to finish.

“Regent Elevate was a game changer for our Asia travel partners, and we are thrilled to expand the opportunities in the market with Regent Connect,”  “Regent is renowned for unparalleled, heartfelt hospitality and Regent Connect is designed to help travel advisors grow their business, by offering a simple, free co-branding solution that enhances client engagement and drives revenue. Trade partners gain access to co-branded marketing landing pages and a dynamic Regent website that shares real-time cruise availability and pricing, leading clients directly to the advisor.”

Lisa Pile, Vice President Sales and General Manager Asia Pacific for Regent Seven Seas Cruises

The programme consists of two interconnected parts: instantly co-branded marketing landing pages sharing Regent “content experiences” that travel partners can use to inspire when connecting with clients, and a dynamically co-branded Regent website to drive conversion. The content experiences set the stage as clients, who can click through to the co-branded Regent website, receive real-time access to cruise availability, pricing, as well as calls to action that drive leads directly to the travel advisor. The key to Regent Connect is its simplicity for trade partners to use – getting started requires just an email address, far from the lengthy registration process of other co-branding solutions.

“We are dedicated to providing industry leading support for the UK travel trade, because when our partners thrive, we thrive,” “The true innovation of Regent Connect is how seamlessly integrated each and every aspect is. As we look to grow ahead of the launch of Seven Seas Prestige, the newest addition to The World’s Most Luxurious Fleet, this one-click solution will support our valued Travel Partners in growing their sales. Regent Connect aligns outbound marketing with conversion directly on their own co-branded website in just a few clicks, without sacrificing their own identity and brand when engaging with luxury clientele.”

Samantha Deadman, Senior Marketing Manager, Trade, Events, and Loyalty for Regent Seven Seas Cruises

The new service is powered by technology from Approach Guides – the leading content optimisation platform for travel brands. The programme is the result of long-term, ongoing collaboration that champions world class and easy-to-use applications for travel advisors, effortlessly elevating their personal interactions with luxury clients.

“Singularly focused on supporting its travel partners, Regent Connect is as powerful as it is easy to use,” said Jennifer Raezer, co-founder and CMO of Approach Guides. “It’s what the luxury travel advisor community has been waiting for from a brand they love.”

The service is available immediately for Asia based travel advisors, who can get started by co-branding their first content experience by going to inspires.to/regent (no login required). Partners can also get started by watching a short on demand webinar here, hosted by Samantha Deadman and Jennifer Raezer.

For more information, travel advisors should visit RSSC.com or call Singapore +65 31 651 679/ Hong Kong and rest of Asia +852 800-930222.

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