Gurugram, April 11, 2023 – Are your summer plans half baked? Are you waiting for your leaves to be approved, or your visa to come through to make your hotel reservations? Starting this summer, MakeMyTrip, India’s leading online travel company, takes away all the stress that comes with booking a stay, with the introduction of ‘Book With Zero Payment’. This innovative feature allows a traveller to block a room in hotels or homestays without any upfront payment.  ‘Book With Zero Payment’ users do not need to pay at the time of booking but only when closer to the check-in date. The platform is indexing on convenience and flexibility to make the entire process tension free so that even first-time users feel comfortable transacting online.

MakeMyTrip’s latest campaign, featuring brand ambassadors Ranveer Singh and Alia Bhatt, builds on the newly launched feature.

Over the years, the brand’s campaigns featuring the ambassadors have become part of marketing folklore for creating some of the most memorable, engaging, and relatable story arcs. The latest campaign comprises two brand films wherein Ranveer and Alia play a small-town couple in slice-of-life booking scenarios. In their inimitable way, they highlight the reluctance of a user from Bharat to book hotels online. Alia’s Bimla playfully spotlights the benefits of online bookings and the new feature to Ranveer’s Rakes, making a convincing case for every traveller to make the most of online hotel bookings on MakeMyTrip.

Watch the films here:

MakeMyTrip | Aysa offer ke aankhein khul jaengi!

MakeMyTrip | Flat 25% Off? Oh Teri!

The films have been conceptualised and scripted by Magic Circle. The 360-degree campaign includes TV (IPL, News, Music, and more), social media, and OOH deployment.

‘Book With Zero Payment’ is in line with MakeMyTrip’s vision of taking a differentiated tech-led approach to solve real issues travellers face for every travel use case.  

About MakeMyTrip

MakeMyTrip Limited is India’s leading online travel company. We own and operate well recognized online brands, including MakeMyTrip, Goibibo and redBus. Through our primary websites, www.makemytrip.com, www.goibibo.com, www.redbus.in, and mobile platforms, travellers can research, plan and book a wide range of travel services and products in India as well as overseas. Our services and products include air ticketing, hotel and alternative accommodations bookings, holiday planning and packaging, rail ticketing, bus ticketing, car hire and ancillary travel requirements such as facilitating access to third-party travel insurance and visa processing.

We provide our customers with access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India, a comprehensive set of domestic accommodation properties in India and a wide selection of properties outside India, Indian Railways and all major Indian bus operators.

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