MUMBAI (21 March 2023) – Norwegian Cruise Line (NCL), the innovator in global cruise travel, today announced the appointment of David J. Herrera as the Brand’s new President effective 01 April 1 2023, as Harry J. Sommer transitions to be the next President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. (NCLH), the parent company for the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands, effective 01 July 2023.  

Herrera, who currently serves as NCL’s Chief Consumer Sales and Marketing Officer has been with NCLH since 2015, and previously served as a Senior Advisor to the Chief Executive Officer and Chairman of Prestige Cruise Holdings from 2012 through 2015. Throughout his tenure, Herrera has successfully held a variety of senior leadership roles within the organisation, including SVP Brand Finance, Strategy and Consumer Research; SVP Corporate Development for NCLH; and President of NCLH China. As part of the senior leadership team, he has played an integral role in positioning NCL as one of the world’s leading cruise lines. 

“David and I have worked closely together for almost a decade expanding NCL’s global presence and shaping its future,” said Harry Sommer, Incoming President and Chief Executive Officer of Norwegian Cruise Line Holdings Ltd. “With over 25 years of robust corporate business experience and a strong financial, sales, marketing and business development background, David is a key contributor to NCL’s success, and I am certain he will continue to guide the NCL brand on an accelerated path forward.”

As NCL’s President, Herrera will be responsible for the overall strategic vision and business plan execution for the Brand, as well as expand his reporting line to now include revenue management, guest services, brand finance, international sales, and the recently formed Experiences at Sea division which provides one of a kind, immersive events at sea for a range of passionate affinity communities. 

“I am honored and humbled to be given the opportunity to lead the passionate and incredible team at NCL, as well as to continue to work alongside Harry and our stellar leadership group to build on our strong momentum,” said David Herrera, Incoming President of Norwegian Cruise

Line. “It is going to be another milestone year for us as we continue the Prima Class rollout, and I am looking forward to leading our team and guests along this exciting journey.”

In his current role, Herrera has led the sales and marketing teams to record results. In November 2022, the Company succeeded in having its best booked month ever, ending 2022 at record booking levels for 2023, therefore starting this year in a better booked position than ever before and setting another new record in January. As a U.S. veteran himself, he is also proud to have co-sponsored the development of the Brand’s first-ever Military Appreciation Program in November 2022, the landmark initiative that honors U.S. military members with an exclusive offer and onboard experiences.  

With Herrera’s appointment as NCL President, Adam Malone, who currently oversees consumer and integrated marketing, will assume the role of Chief Marketing Officer, and 15-year NCL veteran Michael Tomoleoni, who currently manages the consumer sales division, will now serve as the Chief Consumer Sales Officer. Jason Krimmel will assume the newly created role of Chief International Sales and Marketing Officer, working closely with Herrera to further expand the Brand’s international footprint.  

For more information or to book a cruise with NCL, please contact a travel professional; call 022-7127-9333 or visit www.ncl.com.

About Norwegian Cruise Line

As the innovator in global cruise travel, NCL has been breaking the boundaries of traditional cruising for over 55 years. Most notably, the cruise line revolutionised the industry by offering guests the freedom and flexibility to design their ideal holiday on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 18 contemporary ships sail to almost 400 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize.  NCL not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodation across the fleet, including solo-traveller staterooms, mini-suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 022-7127-9333 or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.

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