India, August 2022 : The NEW Shop, India’s fastest growing convenience commerce company announces the appointment of Mr. Monu K Bharwaj as the Head of Human Resource Division. He has a track record of working in the retail sector and has experience in human resources , competent in sourcing, screening, HR policies, business planning, and budgeting. He holds an MBA with a specialization in HR & OB from Guru Jambheshwar University and is a strong human resources expert. As they continue to offer more services throughout India, The New Shop is excited to employ his abilities. Mr. Monu headed the HR division for WHSmith prior to joining The New Shop.

The NEW Shop began operating in important transit hubs, including roads and train stations, in Delhi NCR. Since then, it has had unheard-of growth as a result of seizing key strategic locations throughout the city, and it now operates over 50 stores in the NCR. The NEW Shop plans to have more than 1,000 stores by 2025, the bulk of which will be in residential areas, and to see exponential development. The NEW Shop currently operates in six cities: Mumbai, Delhi NCR, Indore, Lucknow, Ahmedabad, and Agra.

The brand believes that an omnichannel delivery approach will dominate the convenience commerce market because it improves brand identification and product differentiation, which are currently absent in rapid commerce or conventional retail models. It also helps win customers’ confidence and loyalty. The New Shop’s hyperlocal delivery approach guarantees that consumers receive convenience goods and services in 30 minutes or less, 24hours a day and 7 days a week,it seeks to change the overall Indian consumer experience by providing such instant convenience at reasonable pricing.

“Mr. Monu K. Bhardwaj has a wealth of experience in the field. I firmly believe he will lead The New Shop to its position as one of India’s top convenience stores serving the entire world thanks to his outstanding vision and leadership. And we are confident that because of his management skills, he would look out for The New Shop’s employees’ needs and guide it to new heights in terms of business strategy.,” said Aastha Almast, Co-Founder, The NEW Shop.

The NEW Shop is a reasonably priced convenience store that offers a product selection that includes both established and cutting-edge direct-to-consumer brands. Fresh food and FMCG items such packaged foods, snacks, tobacco, beverages, pet care, over-the-counter prepared foods, personal care, home care, cleanliness, stationery, and other essentials are sold in The NEW Shop. With a variety of offerings that redefine convenience commerce, such as ATM services, courier services, freshly cooked food, etc., the brand aims to enter not just new product categories but also new service categories.

“After having worked across leading retail chains in India, I know that The New Shop is the disruption that was much needed in the retail sector. I was amazed to see the scale and efficiency this young Indian startup has achieved in less than 2 years. I am happy to join this super charged up team to build India’s largest convenience commerce company and for creating millions of job opportunities in our country.” says Mr. Monu on taking over as the HR Head.

About The New Shop:

The New Shop is India’s fastest-growing omnichannel convenience commerce company. It operates 24-hour convenience stores that sell & deliver within 15-30 mins fresh food and FMCG products such as packaged food, snacks, tobacco, beverages, pet care, over-the-counter & ready-to-eat food, and personal care items, home care, hygiene, stationery, and other necessities. Incepted in the year 2019, The New Shop is the brainchild of Aastha Almast (Co-founder and Head of Business), Charak Almast (Co-founder and Head of Operations), and Mani Dev Gyawali (Co-founder and Head of Technology). The New Shop stands for ‘Next-gen Everyday Shopping’ that offers a wide range of products and services that cater to the needs of the modern, millennial, and Gen Z consumer. All the stores have a sleek and contemporary design and are equipped with state-of-the-art technology that makes shopping a seamless and convenient experience. It also offers hyperlocal delivery services with its own delivery fleet through its own mobile application. So far, The New Shop has 57 operating outlets in India, spread across Delhi & NCR, Mumbai, Lucknow, Ahmedabad, and Agra. It is expanding to India’s major cities via mass transit hubs such as airports, train stations, gas stations, tourist attractions, motorways, and residential neighborhoods. The New Shop aims to be India’s largest ‘convenience commerce brand with a fabulous customer experience and quick deliveries.

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