Mumbai, 08th November 2023: With Diwali right around the corner, it’s the perfect time to celebrate the cherished Indian tradition of Mithai. These delectable sweets have long been an integral part of all festivities, symbolizing the rich cultural heritage and deep-rooted traditions of India. The Godrej Food Trends Report, a pioneering initiative in tracking culinary evolution, unveils how Mithai is not just standing its ground but also undergoing a modern and health-conscious transformation, ensuring its lasting appeal to Indian consumers.

The Godrej Food Trends Report 2023 highlights the enduring charm of Mithai and its role in Diwali celebrations. This report, the result of a gathering of over 350 thought leaders, including celebrity chefs, home chefs, culinary experts, food bloggers, healthcare professionals, and more, showcases the evolving trends in traditional Indian sweets during this festive season.

Key Trends in Mithai Consumption for Diwali 2023:

• Dietary Mithai Variations: With a growing emphasis on health and lifestyle, 99% of experts predict a surge in demand for specialized dietary adaptations of traditional Mithai, driving innovation in this sector.
• Gourmet and High-End Mithai: A significant 75% of experts express enthusiasm for contemporary twists on classic Mithai, blending traditional elements with innovative approaches, creating an enticing fusion of the past and present.
• Hyper-Regional Sweets: An impressive 75% of panel members note a rising interest in hyper-regional sweet offerings, aligning with the growing excitement around regional cuisines and showcasing the dynamic and evolving culinary landscape.

 “In an ever-evolving world of food trends, Mithai remains a timeless favourite. The changing perceptions around Mithai, the demand for healthier options, the resurgence of regional specialties, and the emergence of gourmet Mithai all point to a vibrant future for this beloved tradition. Mithai’s charm remains unshakable, making it the preferred choice for celebratory occasions and festivals among Indian consumers.”

Rushina Munshaw Ghildiyal, Managing Director of Perfect Bite Consulting and Curating Editor of the annual Godrej Food Trends Report,

As Diwali approaches, the Godrej Food Trends Report provides valuable insights into the evolving landscape of Mithai, demonstrating that these timeless sweets are not only here to stay but are also adapting to contemporary preferences and lifestyles.

To access the complete Godrej Food Trends Report 2023, visit www.vikhrolicucina.com.

About Godrej Industries Limited and Associate Companies (GILAC):

Godrej Industries Limited and Associate Companies (GILAC) is a dynamic and trusted brand with a focus on Chemicals, FMCG, Real Estate, Agriculture, and Financial Services. Valued at $5 billion, this 125-year-old company is at the forefront of defining India’s growth story across diverse industries. GILAC aims to achieve growth by fostering an inspiring workplace and embracing the philosophy of ‘Good & Green.’

Godrej Industries Ltd, the holding company of GILAC, operates in oleo-chemicals, surfactants, finance & investments, and estate management. The group has expanded its global footprint in developing economies like Latin America, Indonesia, and Africa through its FMCG arm – Godrej Consumer Products Limited (GCPL). GCPL is a leader among Indian-born FMCG companies with leading Household and Personal Care Products. The real estate arm, Godrej Properties Limited (GPL), brings innovation and excellence to the real estate industry. It aims to deliver superior value to stakeholders through customer-focused and imaginative spaces. The agri-business arm Godrej Agrovet Ltd (GAVL) of GILAC is dedicated to improving Indian farmers’ productivity by innovating products and services that sustainably increase crop and livestock yields. The company operates in animal feed, oil palm, agri inputs, hybrid seeds, and poultry, where it is a leader.

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