Gurugram, December 24, 2022: Gurugram got all warmed up when Harrdy Sandhu, Aastha Gill, and Shalmali Kholgade performed live at McDonald’s i’m lovin’ it Live concert in partnership with MTV. The gala performance was the curtain raiser of McDonald’s global flagship music IP that McDonald’s India – North and East has launched in partnership with MTV for the first time in India.

For their love and passion for music and food, more than fifteen hundred people thronged the venue. The audience was spotted dancing and singing along, flashing the lights of their mobile phones, with performances by Aastha Gill, who set the stage on fire with her hit numbers. The night had just begun when Shalmali Kholgade further surprised the audience with popular renditions. The concert was nothing short of a treat to the ears as Harrdy Sandhu performed his smashing hits

said, “We are super elated to host the first musical concert in India under the banner of McDonald’s i’m lovin’ it Live in partnership with MTV. This is also our way of thanking McDonald’s fans and strengthen our relationship with them. We are excited to have a stellar line-up of artists who performed today and for our upcoming studio-recorded performances. We are hopeful of creating the “feel-good” moments for the brand’s fans through this banner.”

Sanjeev Agrawal, Chairman, McDonald’s India – North and East,

Anshul Ailawadi- Business Head, Youth, Music and English Entertainment Cluster, Viacom 18, said, “We at MTV are excited to kickstart the first-ever McDonald’s i’m lovin’ it Live concert in India, with a stellar line-up of artists. With this curtain-raiser, we’re happy to bring more elevated youth experiences to our fans.”

“It’s always a delight to perform for my fanbase in Delhi NCR / Gurgaon but getting to do this with two of my favourite brands; McDonald’s and MTV, was no less than a ‘Happy Meal’ for me! Everything about the first ever i’m lovin’ it Live music concert in India was nothing short of exhilarating and I am grateful to everyone who brought this to life.”

Harrdy Sandhu

“Performing at the i’m lovin’ it Live concert in partnership with MTV was a surreal experience. The audience was so amazing. I think music is one of the most universal forms of expression and when combined with food, it truly holds the power to bind people. I am incredibly excited to be a part of i’m lovin’ it Live which is an exceptional idea of giving a treat to music and food lovers.”

Shalmali Kholgade

said, “It was a fantastic night and a great experience to perform in front of such an energetic and uplifting audience. I am just so glad to be a part of McDonald’s inaugural concert, in partnership with MTV, of i’m lovin’ it Live which is a superb platform, spreading happiness and smiles through a unique combination of music and food.”

Singer Aastha Gill

i’m lovin’ it Live is McDonald’s global flagship music IP brought in India by McDonald’s India – North and East in partnership with MTV. As a part of the music IP, i’m lovin’ it Live will bring popular artists together to create unique, never-heard-before compositions, while adding fine cultural nuances by which the artists have been influenced the most. Ace artists such as Guru Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade & OAFF will lead this avant-garde musical journey to create 6 original compositions which will be released on MTV in a series of 4 episodes starting January 2023.

About McDonald’s India – North and East:

McDonald’s restaurants in North and East of India are operated by Connaught Plaza Restaurants Pvt. Ltd. McDonald’s is committed to delivering the highest quality restaurant experience to its customers

in the region and serves a variety of menu options made with quality ingredients sourced locally. McDonald’s serves millions of customers annually at its more than 150 restaurants across North and East of India and provides direct employment to more than 5,000 people. With a customer-centric approach, McDonald’s operates through a variety of formats and brand extensions including standalone restaurants, Drive-thru’s, 24/7 restaurants, McDelivery for customer convenience and experience. For more information and updates, please log on to www.mcdindia.com, or follow Facebook, Instagram, Twitter, YouTube and LinkedIn.

About MTV:

MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo – a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music – the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/

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