The Directorate of Tourism, Maharashtra, is thrilled to announce its participation at the prestigious ITB Berlin 2024, scheduled to take place from March 5th to 7th, 2024. The event will be held at Messe Berlin, an exhibition ground in Germany, where Maharashtra Tourism will be represented at Hall no. 5.2b, Stall no. 226.

ITB Berlin is one of the world’s leading travel trade shows, bringing together key players from the global tourism industry to network, exchange ideas, and explore new business opportunities. With its diverse cultural heritage, breathtaking landscapes, and vibrant attractions, Maharashtra is poised to captivate visitors at this esteemed event.

As Maharashtra Tourism steps onto the global stage, visitors can expect to be immersed in the state’s heritage. Maharashtra, fondly known as the “Gateway to the Heart of India,” offers a diverse array of experiences for discerning European travelers. From the dynamic energy of Mumbai to the serene vistas of the Western Ghats and the ancient marvels of Ajanta and Ellora, Maharashtra promises a journey through history and tradition. Explore ancient rock-cut caves, uncover age-old forts, and bask in the tranquility of the Konkan coast while indulging in warm hospitality and savoring the diverse cuisine that epitomizes the state’s cultural mosaic.

Maharashtra Tourism is keen to highlight its stunning beaches and coastal areas, which offer a perfect blend of relaxation and adventure. From the bustling beaches of Mumbai to the serene shores of Alibaug and the pristine sands of Tarkarli, Maharashtra’s coastline is dotted with picturesque destinations that cater to every traveler’s preference.

“Our goal is to leave a lasting impact and encourage international travelers to discover the diverse offerings of Maharashtra. By participating in events like ITB Berlin and hosting the Berlin roadshow, we aspire to cultivate a sustainable tourism collaboration between Maharashtra and Germany.”

Smt. Jayashree Bhoj, IAS – Secretary, Tourism, Govt. of Maharashtra

“This initiative signifies a significant leap in showcasing Maharashtra’s cultural and tourism richness on the global stage. Our participation at ITB Berlin underscores the state’s commitment to fostering relationships with our counterparts in Germany and curating unforgettable experiences for German travelers.”

Dr. B. N. Patil, Director, Directorate of Tourism, Govt. of Maharashtra

This strategic foray into the German market underscores Maharashtra Tourism’s dedication to establishing a profound connection with German travelers. With a discerning audience known for their appreciation of cultural diversity and unique experiences, Germany remains a key focus for Maharashtra Tourism.

Through flagship events like ITB Berlin, Maharashtra Tourism and its key stakeholders, namely, Veena World, Namaste Tours Pvt. Ltd, Aditya Agro Farm, Deccan Odyssey, Saguna Baug Agro Tourism Pvt. Ltd, and MOS Utility Limited, endeavor to leave a lasting impression on German travelers, inspiring them to explore Maharashtra and nurturing a sustainable tourism partnership between the two regions.

About Directorate of Tourism, Maharashtra: www.maharashtratourism.gov.in

The Directorate of Tourism, Maharashtra, is responsible for promoting tourism in the state and showcasing its rich cultural heritage, natural beauty, and diverse attractions to visitors from around the world. With a focus on sustainable tourism development, Maharashtra Tourism aims to provide memorable experiences while preserving the state’s cultural and environmental resources. 

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