• In 2023, Non-metro cities outpaced metro centres by 129%, in 2024 by 126%
• Israel emerges as a top destination with a 266% increase in searches
• The Gulf countries see a 105% surge in Indian travel interest

Indian travellers are increasingly turning to international destinations for their leisure and exploration needs. A recent analysis of consumer search trends by Justdial, India’s No.1 local search engine, has revealed a significant uptick in searches related to international travel, indicating a growing desire for diverse experiences.

The data spanning from January 2023 to August 2023 and January 2024 to August 2024 shows a substantial 17% increase in travel-related searches across India. Surprisingly, non-metro cities outpaced metro centres in terms of search activity, with a remarkable 129% increase in 2023 and 126% in 2024, indicating a growing interest in travel beyond major urban centres.

Several countries witnessed significant spikes in searches, including Israel (266%), the Gulf (105%), Europe (49%), Australia (47%), Japan (26%), Schengen (25%), and Turkey (23%). This demonstrates a growing desire among Indian travellers to explore diverse destinations around the world.

As Indian travellers explore a wider range of international destinations, the demand for professional guidance and comprehensive travel solutions has also surged. Among the most sought-after categories were travel agents, international travel agents, tour packages, and visa assistance. This indicates that travellers are seeking expert advice to navigate the complexities of international travel and ensure a seamless experience.

In 2024, searches of Visa assistance and tour packages for these foreign destinations were concentrated in specific regions. For instance, Israel was popular in Lucknow, Delhi, Hyderabad, and Mumbai, while the Gulf was primarily searched in Mumbai. This regional preference highlights how travel interests vary across India, shaping localized demand for international destinations.

The growing interest in international travel, particularly to countries like Israel, despite recent news coverage, suggests a shift in consumer sentiment and a desire for unique experiences. This, coupled with the increasing number of Indian travellers exploring diverse destinations, indicates a positive outlook for the future of international tourism in India.

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.

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