• In this crucial partnership, Justdial will take on a vital role in enhancing the online visibility of tourism-related businesses registered with the Department of Tourism, Government of UP.
• Invest UP along with the Department of Tourism (State Government of UP) will engage with registered tourism-related businesses to elevate their online visibility through Justdial.
• The agreement between Justdial and Invest UP will last for three years, focusing on sustainable growth for tourism-focused SMEs in the state.

India, 26^th October 2023: Justdial, India’s No. 1 local search engine, forges a strategic partnership with Invest UP, the prestigious organization of the State Government of Uttar Pradesh dedicated to promoting and facilitating investment in the state, while also addressing challenges faced by existing and upcoming industries. This collaboration aims to empower tourism-focused Small and Medium Enterprises (SMEs) in Uttar Pradesh by enhancing their digital presence and discoverability, ultimately contributing to the growth of the state’s tourism industry.

As part of this significant tie-up, Justdial will play a pivotal role in improving the online visibility of tourism-related businesses registered with The Department of Tourism.  The primary objective is to provide these enterprises with access to a broader audience, enabling them to attract potential customers and investors from all corners of India. Through this synergy, Justdial aims to provide Tourism-focused SMEs in Uttar Pradesh with enhanced discoverability (on its platforms), further bolstering their businesses.

 “We are delighted to partner with Invest UP to strengthen the digital presence of tourism-focused SMEs in Uttar Pradesh. As the backbone of the Indian economy, SMEs play a vital role in driving growth and employment. Through this partnership, we seek to help these businesses build a digital-first strategy that will enable them to reach new heights.”

Shwetank Dixit, Chief Growth Officer, Justdial

The Department of Tourism, Government of UP will collaborate with registered tourism-related businesses andprovide Justdial with the relevant information required to boost their online visibility. By creating a seamless flow of information, the partnership aims to support and nurture the tourism ecosystem in Uttar Pradesh.

The collaboration will primarily encompass businesses falling under various tourism-related categories, including but not limited to Hotels and Accommodation Services, Tour Operators and Travel Agents, Tourist Attractions and Activities, Travel Guides and Services, among others.

The agreement between Justdial and Invest UP is set to last for an initial period of three years, during which both entities will work closely to ensure the sustainable growth of tourism-focused SMEs in the state and boost the tourism sector’s growth, attract investments, and showcase the rich cultural heritage and vibrant attractions of Uttar Pradesh on a Global Platform.

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.Just Dial.com), mobile site (https://t.Just Dial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Just Dial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Just Dial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Just Dial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Just Dial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Just Dial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.

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