• The Israel Ministry of Tourism interacted with over 180 potential agents, journalists and other industry professionals 

India, 9^th September 2024: Israel Ministry of Tourism (IMOT) recently participated in the 7^th edition  of Business & Luxury Travel Mart (BLTM), India’s leading trade show for Business, Luxury, and MICE  travel. The event, held at the India International Convention Centre (IICC) in New Delhi, provided  IMOT with a strategic platform to engage with key stakeholders in the Business+Leisure and MICE  travel segments from across the country and abroad. 

Throughout the three-day event, the team displayed Israel’s multifaceted travel experiences,  emphasizing its unique blend of historical richness, cultural diversity, and modern amenities that cater  to both business and leisure travellers. The Israel pavilion attracted significant attention from buyers,  travel trade partners, and industry professionals and media houses, reinforcing Israel’s position as a  premier destination for MICE and luxury travel.  

“BLTM 2024 has provided us with an invaluable opportunity to connect with  decision-makers in the Business+Leisure and MICE travel segments, given India is one of Israel’s top  four source markets for outbound tourism. Israel has implemented robust safety protocols to ensure  every visitor’s security, and is dedicated to providing enriching, secure experiences for our Indian  guests. The enthusiasm we’ve encountered at BLTM strengthens our resolve to further grow MICE  and Bleisure travel from India to Israel.” 

Amruta Bangera, Director of Marketing, Israel Ministry of Tourism, India

The Israel pavilion at BLTM 2024 also highlighted state-of-the-art MICE facilities, unique team building experiences, and luxury accommodations, all underpinned by a strong emphasis on  traveller’s safety. IMOT representatives provided detailed information on the current situation, safety  measures, and travel guidelines to address any concerns. This participation aligns with IMOT’s  strategy to position Israel as a preferred destination for MICE and luxury travel from India.  

About Israel: 

Whether road trips, city trips, swimming, wellness, active and cultural trips, rental car tours or family vacations, the Israeli  State Tourist Office provides information about the various regions, cities, and sights in the Holy Land. Located in the  eastern Mediterranean, Israel is no more than a seven-hour flight from India. The country offers a sunny climate, a wide  variety of historical, archaeological, and religious sites, including houses several UNESCO World Heritage sites across the  country, displaying an intriguing contrast between the ancient and modern periods. 

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