Shaariq Akhtar, General Manager , ITC Kohenur

Enlighten us about why do millennials and Gen Z want fewer people with trending styles in the wedding?

Couples have moved their focus to personalize and enhance the guest experience with their celebrations. They are now looking to create a more intimate affair for their loved ones while also incorporating a sense of style and elegance to their ceremonies. Taking the sustainable route, couples are also now planning more cost-efficient virtual invites for weddings. Green wedding ideas also abound these days, with more eco-friendly wedding décor, greener options for food and other services, thereby minimizing the event’s environmental impact. Another feedback coming out of most discussions is around minimalism and the savings that come out of a smaller event which is useful as they are setting base for the future. 

In Intimate wedding customized and curated packages for wedding as per client choice is a must these days? How do hotels manage and strategize to fulfil each and every wish of your guest? How is your hotel an ideal location for the intimate wedding?

Food and beverage is the most looked at option for personalization, as being a creative field, the opportunities are endless. Room stays are also becoming more personalized with custom made wedding amenities. Banquet wedding décor has not only Pinterest inspired work but also some really well thought out new concepts and themes.

At ITC Kohenur, we carefully curate each step towards perfection. Such events are a once in a lifetime experience for people and must be given the care and personal attention which we certainly specialize in. Our cuisine prowess is second to none, with Yi Jing, Dum Pukht Begum’s and Ottimo forming part of signature offerings at events. This combined with the versatility of our venues – Indoor and Outdoor, and even our restaurants and bars, allows the hosts a fabulous opportunity to plan “experiences” for their guests rather than “meals”. Being a LEED platinum certified hotel, a guest is offered the opportunity to indulge in a lavish experience, guilt free with ITC Hotel’s pioneering practices on Responsible Luxury and sustainability. 

What do you feel – is intimate wedding a trend or a choice? Why do people want small gathering these days? Do you feel like pandemic is the reason behind this?

They are a choice for sure. While online video weddings may be a trend thanks to the pandemic, intimate weddings are here to stay. They allow more flexibility to focus on the experience and are more personal. ITC Kohenur’s catering at home, is also another beautiful example of this demand in the market. This offers our guests customized gourmet culinary menus and the finest service in the comfort of home.

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