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IHCL and Ambuja Foundation Join Forces to Transform Water Management in Gujarat’s Gir Region

New Delhi, 05th September, 2024: Indian Hotels Company (IHCL), in partnership with Ambuja Foundation, have announced the Integrated Water Resource Development Project, an initiative aimed at combating water scarcity and soil salinization in the Gir forest and the

New Delhi, 05th September, 2024Indian Hotels Company (IHCL), in partnership with Ambuja Foundation, have announced the Integrated Water Resource Development Project, an initiative aimed at combating water scarcity and soil salinization in the Gir forest and the coastal zones of Una and Gir Gadhada in Gujarat. This strategic collaboration will implement sustainable solutions that will positively impact the livelihoods of communities in the region.

IHCL, a prominent Tata Group company with a portfolio of over 300 hotels worldwide, will leverage its resources and expertise alongside Ambuja Foundation to replicate the successful Kodinar coastal area development model in the adjacent river basin of Rupen in Una and Gir Gadhada. These areas have been identified as critical zones facing challenges related to water scarcity, salinity, and low agricultural income.

The project will focus on rejuvenating village ponds through desilting and strengthening processes as well as filtration of wells to enhance groundwater recharge. This also includes plans to promote the construction of rooftop rainwater harvesting structures (RRWHS) in coastal villages to immediately address acute drinking water shortages. A pivotal component of the initiative is the construction and renovation of check dams along the Rupen River to support rainwater harvesting, recharge groundwater, and restore existing water bodies while creating new ones. The project will also implement water literacy programs designed to educate communities about the importance of water conservation and efficient usage. These efforts are expected to spur economic growth and build resilience in the rural communities of the area.

“Our ESG+ framework of Paathya represents IHCL’s commitment to giving back to society by pioneering sustainable practices and driving community-focused initiatives. This collaborative effort with Ambuja Foundation aims to restore and conserve vital natural resources while simultaneously uplifting the livelihoods of the communities we serve. The initiative will restore ecological balance and improve agricultural productivity in these regions.”

Gaurav Pokhariyal of IHCL

He added, “This project in Gujarat is a testament to IHCL’s belief in a future where businesses act as a catalyst for positive change, contributing to a resilient and inclusive economy.”

“We are committed to empowering local communities and restoring the ecosystem through sustainable water resource development and management. By increasing surface and groundwater availability in the Gir area, we aim to improve farmers’ income, ensure water security, and enhance livelihoods in the region. We have a long-standing association with the Tatas, having worked together in the past with the Tata Trusts to reverse salinity ingress in the Kodinar region. Their passion and commitment to solving the many problems of rural India, including water, is in alignment with our own mission and by working together we can pool our expertise and resources, learn from one another, and amplify our impact.”

Pearl Tiwari, CEO, Ambuja Foundation

This project builds on the successful track record of Ambuja Foundation and IHCL in implementing water strategies that have previously led to significant improvements in salinity prevention, water table improvement, and overall community prosperity. Last year, IHCL collaborated with Ambuja Foundation to offer infrastructure and training support for a skill training hospitality course in Rajasthan. IHCL provided training facilities and practical knowledge at Taj Properties, including on-the-job training opportunities, exposure visits, and placement facilitation.

The Indian Hotels Company Limited (IHCL) and its subsidiaries bring together a group of brands and businesses that offer a fusion of warm Indian hospitality and world-class service. These include Taj – the iconic brand for the most discerning travellers and ranked as World’s Strongest Hotel Brand 2024 and India’s Strongest Brand 2024 as per Brand Finance; SeleQtions, a named collection of hotels; Vivanta, sophisticated upscale hotels; and Ginger, which is revolutionising the lean luxe segment.

Incorporated by the founder of the Tata Group, Jamsetji Tata, the Company opened its first hotel – The Taj Mahal Palace, in Bombay in 1903. IHCL has a portfolio of 326 hotels including 102 under development globally across 4 continents, 13 countries and in over 130 locations. The Indian Hotels Company Limited (IHCL) is India’s largest hospitality company by market capitalization. It is listed on the BSE and NSE.

Please visit: www.tajhotels.comwww.seleqtionshotels.comwww.vivantahotels.comwww.gingerhotels.com

Ambuja Foundation is an independent, pan-India development organization, committed to generating prosperous rural communities. We believe in the vast, untapped potential of rural communities and the unstoppable power of the people that live there. With investments in water, agriculture, skills, women, health and education, we enable ‘livelihoods’ as a pathway to unleashing that potential. Partnering with like-minded corporates, Governments and others, we work collaboratively with communities to solve pressing community problems – empowering local people to be the catalysts and drivers of change. And over 3 decades of work, we have seen a complete transformation in the remote geographies in which we work. We are committed to expanding our footprint and impact of our work even further, through partnerships – building many more sustainable, prosperous rural communities, and revitalizing rural India as the backbone of this country.

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komal.hospi@gmail.com

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