Expresses Concern Over Its Negative Impact On Tourism In The State

Mumbai, Oct 25: The Hotel And Restaurant Association (Western India) – HRAWI has submitted a representation to Shri Eknath Shinde, Hon’ble Chief Minister; Shri Ajit Pawar, Hon’ble Deputy Chief Minister and Finance Minister; Shri Girish Mahajan, Hon’ble Tourism Minister; Smt Jayshree Bhoj (IAS), Principal Secretary, Tourism, Government of Maharashtra (GoM);  and to Smt Shaila A (IAS), Secretary (Reforms) Finance, Finance Department, GoM requesting rollback of the 5 per cent increase in VAT on liquor served at bars and restaurants across the State. Expressing concern and surprise at the unexpected increase in VAT on liquor, HRAWI has stated that the significant hike in taxes will have adverse effects on the hospitality industry, particularly on restaurants and bars and subsequently impact the State’s tourism sector too. The Association has urged the Government to reconsider the decision in light of the concerns including the impact on tourism and the State’s revenues, loss of business to hospitality establishments and the possibility of bootlegging, among others.

“Tourism is a vital contributor to the country’s economy, accounting for approximately 9 per cent of the GDP and employing over 12 per cent of the workforce. The affordability of liquor is crucial in the tourism sector. Many States, including Goa, Haryana and Chandigarh, recognizing this fact, have reduced duties or levies on liquor to drive sales and boost tourism. The increase in VAT in our State is in stark contradiction to this, and will adversely affect both domestic and international tourism. Affordability is key for tourists, and this decision hampers the initiatives taken to attract visitors. We urge the Government to reconsider the decision to increase the VAT, keeping the larger picture of our economy in mind,”

Pradeep Shetty, President, HRAWI

In the post-pandemic times, domestic travel has surged, making reasonable liquor prices essential to attract customers. HRAWI has stated that lower prices not only increase State revenues but also encourage domestic travellers to choose Maharashtra as a travel destination. It has pointed out that higher prices will inevitably lead to a decline in business for restaurants and FL 3 license holders. Consumers will refrain from patronizing bars and permit rooms due to the successive increases in prices. Moreover, this rise may inadvertently encourage illegal activities like bootlegging.

“This is the second increase in prices, the earlier one being on account of an increase in excise license fees by 10 per cent. An increase in yearly excise fees followed by the doubling of VAT on liquor is likely to have a negative effect on businesses. On the other hand, reasonable liquor prices encourage spending, boost revenues and enhance the overall appeal of our State as a tourism destination. The hospitality industry is just about recovering from the pandemic’s blow. Further price hikes will dampen the spirit of business owners and may lead to undesirable outcomes, such as increased illegal activities. We appeal to the Government to consider the long-term consequences of such decisions,”

Chetan Mehta, Vice President, HRAWI.

HRAWI has also pointed out that the Government constituted a committee to look into the decline in beer sales in the year 2020. This was done to find out if the same was due to an increase in excise duty.

“The increase in VAT directly affects the livelihoods of thousands of license holders and their employees. We urge the Government to roll back this decision and work collaboratively with the industry to ensure sustainable growth and prosperity for all. We remain open to discussions with the Government and stakeholders to find a solution that supports both the State’s revenue goals and the hospitality industry,”

Pradeep Shetty, President, HRAWI

About The Hotel And Restaurant Association (Western India) – HRAWI

The Hotel And Restaurant Association (Western India) – HRAWI is a 72 years old Association of Hotels and Restaurants in Western India. Its members include Restaurants and Hotels up to 5-Star Deluxe categories. With membership base spread across Western India, HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and Union Territory of Dadra and Nagar Haveli and Daman and Diu, and is considered to be the voice of the hospitality Industry. The association is part of the national body of the Federation of Hotel & Restaurant Associations of India (FHRAI), located in New Delhi, which was originally founded in Mumbai in 1950 by the late Mr J.R.D. Tata.

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