Mayur Lokhande, Asst Food & Beverage Manager, Radisson Blu Pune Hinjawadi

 Major factors behind the growth of Wine tourism in India

Several significant reasons have contributed to the expansion of wine tourism in India, making it an emerging and fascinating destination for wine connoisseurs and tourists.

Several wine regions have emerged in India, most notably Nashik in Maharashtra, which is known as the “Wine Capital of India.” These areas have favourable weather and soil conditions for grape growth, making them ideal for winemaking.

In terms of both quality and amount of wine produced, the Indian wine business has grown significantly. This has resulted in a greater diversity of wines being accessible, which has attracted travellers interested in experiencing varied wine choices.

Urbanisation, exposure to overseas patterns, and a rising middle-class population with more disposable means have all contributed to a cultural change in India towards wine consumption. Wine tourism is becoming more popular as wine culture increases.

Grape stomping festivals and wine-tasting festivals, for example, are growing increasingly popular in India. These events attract both wine connoisseurs and tourists.

These aspects, taken together, lead to the expansion of wine tourism in India, positioning the country as an emerging wine destination with a distinct blend of traditional hospitality and modern winemaking experiences.

How has the placement/ demand of wine in Hotels changed over time?

Wine placement and demand in hotels have changed dramatically over time, reflecting changing consumer preferences, worldwide wine trends, and alterations in the hospitality business.

Traditionally, hotel wine lists contained a small variety of well-known wine brands and traditional types. Today, a greater emphasis is placed on providing diversified and extensive wine lists that include wines from various areas, small wineries, and lesser-known grape varietals. This indicates hotel customers’ rising interest in wine discovery.

The relevance of wine and food pairing has been recognised by hotels. They frequently work with chefs and sommeliers to develop wine and cuisine events that enhance the overall dining experience.
Hotels are increasingly focusing on providing broad, instructive, and immersive wine experiences that go beyond the standard wine list, reflecting the world’s dynamic and expanding wine culture.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

Wine management and service is an important component of the dining experience, and numerous critical factors contribute to its success.

It is critical to create a well-curated wine list. It should include a wide range of wine genres, regions, and price points to appeal to a wide range of preferences and budgets. Update the list on a regular basis to reflect seasonal changes and wine trends.

Sommeliers, in particular, should be well-trained and educated about the wines on offer. They should help diners select wines to complement their meals and preferences. This knowledge improves the whole dining experience.

It is critical to present the wine properly. Make sure your wine glasses are clean and polished, and that the bottle is opened and poured at the table according to good etiquette. This adds a level of intricacy to the overall experience.

By focusing on these essential areas, restaurants can improve their wine service and selection, improving their visitors’ overall dining experience and establishing a reputation as a destination for wine connoisseurs.

According to you, how has the wine industry evolved over time in terms of supply as well as customer demand? How has it been impactful for your brand?

Supply Chain and production, Global Expansion, Sustainability, a Wide Range of Wine Styles, and Changing Consumer Preferences are all aspects of the wine industry.

The wine industry has seen an increase in the number of wine-producing regions around the world, particularly new markets. New World wine regions have grown in prominence, challenging traditional European producers’ dominance.

Winemakers are experimenting with lesser-known grape varietals, which has resulted in a broader range of wine styles and Flavors. Blending wines and making one-of-a-kind cuvées has become more prevalent, allowing wineries to distinguish themselves.

Finally, the growth of the wine industry in terms of supply and customer demand presents both obstacles and possibilities for wine companies. Brands must adapt to changing customer tastes, embrace innovation, and actively interact with consumers to establish loyalty and awareness in an increasingly varied and dynamic market to remain competitive and relevant.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

At Radisson Blu Pune Hinjewadi Pune we have premium restaurants and bars where wine is a key component of the eating experience. Wine pairings with exquisite meals, a well-curated wine list, all contribute to a memorable and opulent guest experience.

Wine Tastings and Events: Wine tastings, wine-themed events, and wine education programs. These activities engage visitors, promote wine culture, and provide one-of-a-kind experiences.

Wine may be available as an in-room dining option, allowing guests to enjoy a glass or bottle in the privacy of their rooms. Hotels are popular locations for weddings, festivities, and corporate gatherings. Wine is frequently used to toast and celebrate, adding to the entire ambiance.

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