Rishi S.Puri, Senior Vice President-Operations, Mayfair Hotels and Resorts

Major factors behind the growth of Wine tourism in India

The growth of wine tourism in India is primarily driven by a confluence of factors. Firstly, the burgeoning interest in Indian wines, with their unique flavors and blends, has piqued the curiosity of wine enthusiasts. The allure of exploring lush vineyards and partaking in tastings amid serene surroundings adds to the appeal. The emergence of boutique wineries and upscale accommodations near these vineyards has also played a pivotal role, offering tourists a luxurious experience. Government initiatives and investments in wine infrastructure have further facilitated this growth, positioning wine tourism as a promising segment within the Indian hospitality industry, attracting visitors seeking a fusion of culture and leisure.

How has the placement/ demand of wine in Hotels changed over time?

The positioning and demand for wine in hotels have evolved significantly over time. Historically, wine was predominantly associated with upscale hotels, targeting a select clientele seeking refined dining experiences. However, the landscape has transformed considerably. Today, there is a burgeoning demand for wine across various segments of the hotel industry. Guests from diverse backgrounds and with varying preferences now expect a thoughtfully curated wine selection, encompassing a wide spectrum of varietals, including both local and international options. This shift reflects a broader cultural trend towards heightened wine appreciation and an enhanced dining experience. To adapt, hotels have expanded their wine offerings, invested in staff training for wine expertise, and introduced wine-related experiences to enrich the overall guest stay.

Wine has become an essential part of the menu in today’s dining experience. What are the key factors in managing and serving the diners’ wine options?

At MAYFAIR Hotels & Resorts, we recognize that wine has evolved into an integral element of the modern dining experience. Key factors in managing and serving our diners’ wine options include an extensive and diverse wine list, carefully curated to cater to various palates and preferences. Our well-trained sommeliers and staff play a pivotal role in guiding guests through wine selections, offering expertise and recommendations. Proper wine storage and temperature control are non-negotiable to ensure the quality of each bottle. Additionally, we focus on creating wine experiences, such as wine pairings with our gourmet cuisine, elevating the overall dining experience for our discerning guests, who expect nothing less than excellence in every aspect of their stay with us.

According to you, how has the wine industry evolved in terms of supply and customer demand? How has it been impactful for your brand?

MAYFAIR Hotels & Resorts has skillfully adapted to the evolving wine industry. Our thoughtfully curated wine selection, featuring local and international varietals, caters to changing guest preferences. We emphasize sustainability and support for local producers, showcasing regional and indigenous wines for an authentic experience. With expert sommeliers and staff training, we offer personalized wine recommendations, enhancing the guest journey. Wine has become a key facet of our brand identity, with tailored wine experiences enhancing our guests’ stays and solidifying our presence in the ever-evolving wine landscape.

How is wine at your brand (Hotel, restaurant or airline) playing an essential role in customer experience?

Wine plays a vital and distinctive role in shaping the guest experience at MAYFAIR Hotels & Resorts. Our carefully curated wine selection, spanning a rich tapestry of local and international varieties, amplifies the dining and stay experiences, offering a diverse array of choices for discerning palates. Our adept sommeliers are instrumental in personalizing the journey, offering tailored recommendations and sharing insights that enhance guests’ appreciation of wine. Furthermore, our exclusive wine-related encounters, such as themed pairings and tastings, craft memorable moments that underline wine’s significance as an essential component, contributing to the overall sophistication and immersive allure of the MAYFAIR experience for our esteemed patrons.

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