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FCM Travel Asia Names New Head of Marketing

23rd September 2024 – FCM Travel Asia is thrilled to announce the appointment of Gursheel Dhillon as the new Head of Marketing. Dhillon, a seasoned marketer and communicator, has been a pivotal part of the

23rd September 2024 – FCM Travel Asia is thrilled to announce the appointment of Gursheel Dhillon as the new Head of Marketing. Dhillon, a seasoned marketer and communicator, has been a pivotal part of the business, overseeing Public Relations and Communications across six key markets in Asia.

She was awarded the Global Corporate Marketer of the Year by the ASX-listed Flight Centre Travel Group (FCTG) in her first year with the business, securing over 800 media features. She has successfully driven FCM’s narrative in Asia, contributing to growing the brand’s presence across both trade and mainstream media titles while working closely with key stakeholders.

Dhillon has crafted winning strategies for diverse businesses in the lifestyle space and boasts an extensive regional network. With over a decade of experience in business, Dhillon is also an award-winning entrepreneur.

“With a bank of deep expertise, drive, and productivity, Dhillon has delivered a material impact on the business and has shown us what can be done. FCTG’s ‘Brightness of Future’ initiative encourages every team member to develop their career and explore opportunities within the company.”

“We are excited for Gursheel to steer our brand towards new heights in the business travel management landscape,” said Bertrand Saillet, Managing Director, FCM Travel Asia.

“I have enjoyed working with our team of agile Marketers, committed to growing the FCM brand by leveraging data to craft ‘Glocal’ marketing strategies that set us apart. I look forward to launching brand new campaigns for an alternative business travel management company like FCM and meeting our customers at our upcoming inaugural FCM Singapore Summit,” added Dhillon.

FCM is one of the world’s largest travel management companies and a trusted partner for thousands of national and multi-national organisations, including many household brands, Fortune, and FTSE 100 companies. With a 24/7 reach in over 100 countries, FCM’s agile and flexible technology anticipates and solves client needs supported by expert teams who provide in-depth local knowledge and duty of care as part of the ultimate personalised business travel experience. While as the flagship corporate travel arm of the ASX-listed Flight Centre Travel Group, FCM is able to deliver the best market-wide rates, unique added-value benefits, and exclusive solutions for its clients to support their business travel requirements. A recognised leader in the travel tech space, the company has debuted

several proprietary client solutions over the last 12 months including a new omni-channel platform featuring a ‘first of its kind’ customised end-to-end user experience and FCM Booking, an innovative option to traditional OBTs. Alongside its travel management services, the company also provides specialist services through FCM Consulting and FCM Meetings & Events to service the broader needs of its clients. Discover the alternative at www.fcmtravel.com

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komal.hospi@gmail.com

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