Ayush Kapoor

Director Revenue Taj North Goa Resorts

India is a country with a rich cultural heritage and diverse geography, making it an ideal destination for tourism. From snow-capped mountains of the Himalayas to the sun-kissed beaches of Goa, from vibrant cities of Delhi and Mumbai to the peaceful backwaters of Kerala, India has something to offer for every type of traveler. As a result of cultural tourism in India, people have visited historic temples, regal palaces, scenic beaches, and attractive hills.

With 1.52 million foreign visitors anticipated in 2024, India is one of the top tourism destinations in the globe. India’s foreign exchange revenues increased by roughly $8.8 billion as a result of this. There were also about 680 million domestic travellers. India is a much-liked tourist destination thanks in large part to its distinct culture, history, and position as one of the world’s oldest civilizations, as well as its plethora of breath taking natural attractions. Tourism in India contributes 6.5 per cent to GDP and supports 4.3 crore jobs. In 2023, domestic tourist visits (DTVs) reached 2,510 crores, and foreign tourist arrivals (FTAs) recorded 9.2 crores. Furthermore, projections for 2024-25 are optimistic with total tourism contribution to the GDP forecasted to reach 7.6 per cent by 2034, creating approximately 6.3 crores jobs. Propelled by an expanding middle class and a 9 per cent annual growth5 in travel spending, India’s domestic market is poised to surpass Japan and Mexico, reaching the fourth spot globally by 2030.

The Ministry of Tourism introduced the Dekho Apna Desh initiative. This central govt scheme aims to promote domestic Indian tourism and encourage people to explore the country while also boosting the economy of the nation.

We at IHCL have also initiated offers and campaigns to promote tourism and boost domestic tourism. We have curated special offers such as Dekho Apna Desh offer with exclusive discounts and offerings

to showcase our varied brands and products. Apart from that we have collaborated with Tourism ministry as well on various fronts to promote local tourism across all locations.

We at IHCL have also initiated various offers and campaigns to promote weddings in India. With tailor made weddings offerings we aim to increase wedding penetration across our portfolio.

With increase of products and offerings across our Brand we aim to increase domestic tourism in India and also contribute in tourism GDP in our country.