Parita joins Crowne Plaza Ahmedabad City Centre, where she will be spearheading Marketing and Communications function. In her new role, she will be responsible for maintaining and elevating hotel’s brand positioning along with advertising, social media strategy and marketing campaigns to meet hotel’s key goals. She will also be handling corporate communications, strategies and digital platforms.

Prior to her current role, she handled Marketing & Communications for Renaissance Ahmedabad Hotel – A Premium lifestyle brand of Marriott Internationals, where she was an integral part of sales & marketing team and was actively involved in ideating and executing various PR events, creator collaborations, marketing campaigns and also, successfully managed to re-open their Pan-Asian specialty restaurant after pandemic and cleared brand standard audit for the property.

Passionate about marketing, Parita holds a strong understanding of digital, PR management, influencer collaborations and keeps up with social media trends.

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